MAX BIAGGI WITH APRILIA FOR THE 2011 AND 2012 SEASONS

Team Aprilia

The duo which dominated the 2010 world SBK championship is reconfirmed.

Noale, 18 October 2010 – Aprilia Racing and Max Biaggi sealed the contract which ties the 2010 World Superbike Champion to the name which has seen him triumph from his début in the 250 Moto GP class.

Thanks to this agreement, which is valid for two years, Max Biaggi and Aprilia will be able to team up together to defend the Rider and Manufacturer titles earned this year.

In fact, 2010 was an extraordinary year in sport for the Biaggi-Aprilia duo in World SBK: ten victories, four double wins and another four podiums led the five time champion to take the rider world championship (the first Italian in motorcycling history) and Aprilia to its first triumph in the WSBK Manufacturer standings.

With confirmation of the Biaggi-Aprilia association, one of the most victorious pairs in sports history is renewed: Max boasts five world championships in a record time frame, considering the fact that sixteen years have passed since his first 250 world championship and this year’s SBK title. Aprilia boasts a collection of 45 world titles and, with 277 victories in GP, it is the most victorious name in the history of MotoGP.

“I’m obviously very happy to be continuing this winning adventure in World SBK with Aprilia” stated Max Biaggi. “After an exciting but tiring season, after many years of racing and many victories, it was only natural and right to stop and think, to reflect on such an important future commitment. And in my considerations a very decisive factor was, as it was at the beginning of this adventure with Aprilia, the fact that I feel so close to a team and a company which is so capable and so focussed on the sports objective. Now we need to prepare as best as we can for next season. We are well aware that we cannot rest on our laurels and that we will be in all of our rivals’ sights. But now I am also sure that we will be highly motivated at the start of the first race, with a bike which I have brought up and which I did not want to abandon, ready to die hard… extremely hard“.

The Safety of Your L-Category Vehicle is in Question

European Commission proposes long due Regulation on
type-approval of L-category vehicles

According to ACEM, main approach taken by the European Commission appears sound, but the specificity of the vehicles and appropriate lead-time have not always been properly considered – many crucial technical points remain open.

Brussels, 4.10.2010 – Today the European Commission adopted a long anticipated proposal on new type-approval of L-category vehicles. This proposal makes provisions on many different safety and environmental requirements for a wide range of vehicles such as two- or three-wheel powered cycles, mopeds, motorcycles with and without a side-car, tricycles, on-road quads and mini-cars. The Members of ACEM, the European Motorcycle Manufacturers Association, have been urging policy makers for a regulatory framework with a long-term vision ensuring employment and the competitiveness of the sector in Europe.

Whilst broadly speaking the main approach of the European Commission appears sound, according to ACEM’s, in its complexity today’s proposal missed out on many important aspects which will need to be carefully considered by Council and European Parliament. These crucial technical points will also need to be addressed in the development of the four additional Regulations announced by the European Commission, which will contain test procedures, technical details and administrative provisions.

This regulation falls during a critical time for the motorcycle industry. The economic crisis triggered a drop in registrations of L-category vehicles. In 2010 the EU market has shrunk by one third compared to pre-crisis figures. The first semester of 2010 recorded a -30% compared to the same period of 2008, indicating that this sector is still far from recovery.

In this context, ACEM wishes to underline the utmost importance of the progressive introduction of environmental and safety measures allowing for sufficient lead-time, for new and existing types. This is particularly important given the price impact that the proposed legislative package will have, especially for small and medium displacement vehicles.

The EC proposed provisions in regards to market surveillance are welcome to safeguard economic operators against unfair competition and, provided they are implemented effectively, will ensure re-establishing a level playing field and preventing non-compliant products from reaching the EU market, while restoring confidence in EU legislation.

The Motorcycle Industry in Europe is looking forward to working with the European Commission, the European Parliament and the Council on this proposal and will release more detailed comments in the coming days.

Stefan Pierer, ACEM President and CEO of Austrian manufacturer KTM Sport Motorcycles stated: “Since 2004 ACEM Members have been at the forefront of road safety, with voluntary commitments on Automatic Headlamp On and Advanced Braking Systems. In regards to environmental measures, Industry proposals have been laid out already in 2008 presenting the EC with a feasible roadmap. While the document reflects some of the industry proposals, the addition of some technically unrealistic requirements, which do not take into account current production and market realities, are of serious concern and require further detailed reflections, to ensure competitiveness and employment in the sector.”

Note to editors:
ACEM, the Motorcycle Industry in Europe, is the professional body representing the interests and combined skills of 12 powered two wheelers (PTWs) manufacturers producing a total of 26 motorcycle and moped brands, and 15 national associations out of 13 European countries, guaranteeing jobs to over 150.000 people. The aggregated turnover of the PTW sector (manufacturing, plus upstream and downstream activities) amounted to Euro 34 billion in 2006. Manufacturers alone account for Euro 7 billion. The members of ACEM are responsible for 90% of the production and up to 80% of the European powered two-wheeler (PTW) market.

Reference document:
European Commission, Enterprise and Industry, Legislative Proposal:
http://ec.europa.eu/enterprise/sectors/automotive/documents/proposals/index_en.htm

More information, statistics and policy statements at: http://www.acem.eu/

Aprilia Race Team Does it Again!

2010 World Manufacturers Champion

Magny Cours, 3 October 2010 – Thanks to the 13 points earned today by Max Biaggi in the last round of World Superbike, Aprilia is the World Manufacturer Champion in the highest championship for factory motorcycles. The final standings show: Aprilia 446, Ducati 408, Suzuki 399, Yamaha 332, Honda 309, Bmw 201 e Kawasaki 108.

Aprilia’s 2010 WSBK season – with race 2 at Magny Cours still left to close out the championship – boasts incredible spoils: 9 wins, 7 podiums and two world titles.

The Fiat Yamaha team presents their new machine — Valentino Rossi going into the corner hard

The success on the French track is a new and extraordinary result which comes just eight days after the world rider title won by Max Biaggi on the Imola circuit. An absolutely exceptional double achievement because this sweep by Aprilia comes in just the second year that they 1000 four cylinder V RSV4 has taken the track, establishing Aprilia’s sport and technical dominance in World SBK. And so Aprilia strengthens its enviable collection which now holds 45 world titles (36 in Moto GP, 2 in Superbike, 2 in trial, 5 in Supermotard) and makes it, with 277 GP titles won, the most victorious Italian and European name in the history of World Motorcycle racing.

Maurizio Roman, Managing Director of product development and strategy for the Piaggio Group comments: “This is a result that bears witness to the our absolute state-of-the-art technology and products. The fact that this comes just 48 hours from the grand opening of our Cologne motorcycle showroom, whose queen will be precisely the most advanced road technology of our magnificent RSV4 which has dominated this world championship, fills me with joy. This is a bike which combines all of the electronic innovations utilised on the track to make the greatest technology applied to the sport bike available to enthusiasts everywhere”.

“Aprilia Racing confirms itself today as a point of excellence with few equals in the world – states Leo Francesco Mercanti, Director of product development for the Piaggio Group and Managing Director of Aprilia Racing – We are only in our second year of racing with a completely innovative project like the RSV4, and it is only thanks to the extraordinary skills at work every day in Piaggio Group that we were able to achieve high enough levels of competitiveness and reliability to win this match against well known brands which have years of experience in this difficult championship”.

Gigi Dall’Igna, technical and sport manager of Aprilia Racing, has been a key player on the road to this victory: “Even just one of the championships already seemed like a mirage two years ago when we began with the completely new and totally different bike from anything that we had made before. Celebrating a “world sweep” like this one today makes me happy and confirms for me that the Aprilia Alitalia team is made up of exceptional technicians and personnel. A team to whom I want to give full credit today for having made possible in only 27 races what seemed like a silly dream until just a few months ago”.

Ride the Wind, Feel the Energy

Aprilia makes you shiver again, with the 2011 750 Shiver

NEW YORK – September 30, 2010 – Aprilia USA, the North American importer and distributor of award-winning motorcycles, announces the introduction of the 2011 Aprilia 750 Shiver. With a revised handlebar position, narrower seat and adjusted footpegs, the Aprilia Shiver boasts a much sportier riding position. Riders will find that the bike’s erognomic design is perfect for short trips as well as longer hauls.

Race-Inspired Design

The Shiver’s sportier look is attributed to the introduction of a short windshield and aggressive wave brake rotors. The Shiver also comes closer to the rider’s needs with a two-inch narrower saddle, yielding better bike control. Additionally, the rider foot pegs are set backwards and the handlebar curves set to the front end allowing the rider to assume a more race-riding position. The Shiver is also outfitted with a 5.5×17-inch rear wheel, which provides improved handling and also increases turn-in speed.

Engineered for Power, Stability and Smoothess

To ensure the rider has power and stability, the Shiver is designed with the multi-map integral Ride by Wire technology that was developed from racing experience gained with the Aprilia RSV4 superbike. With the simple touch of the starter control, the rider can select one of three maps (even while moving with closed throttle), including:

– “Sport” to use when the rider wants to kick the bike in high gear;

– “Touring” when smoother power delivery and fluidity are essential during the moments when the racing desires are set aside to enjoy a more relaxing ride, even two-up;

– “Rain” when the road grip is not as good as it should be and maximum safety is the main objective.

Exceptional Performance

The Shiver’s V-90 engine achieves outstanding output values, with a maximum output of 95 horsepower at 9,000 rpm and a maximum torque of 81 Nm at 7,000 rpm. The engine features the Aprilia twin-cylinder, which combines an exceptionally high level of output with maximum exploitation rates and user-friendly riding options. With top-of-the-class output levels, the Shiver delivers generous torque over most of the rpm range, insignificant vibrations and smooth full-power delivery.

The 2011 Shiver is available in Aprila Black or Crowd Silver, and retails for $8,999. For more information on the Aprilia 750 Shiver or to find a local Aprilia dealer, visit www.apriliausa.com.

About Aprilia and Piaggio Group Americas

Aprilia world headquarters are in Noale (Venice, Italy). Founded in 1962, the company designs and manufactures motorcycles in Noale, with production facilities in Scorzè. With 43 motorcycling world championship titles (36 road and 7 off-road) and 274 speed GP wins under its belt, Aprilia is the only European manufacturer to have a complete on- and off-road model portfolio, ranging from sporty scooters, innovative off-road bikes and tough adventure tourers to award-winning super sport bikes. For information on Aprilia’s complete U.S. model line, visit the company’s website at http://www.apriliausa.com.

In December 2004 Aprilia became part of the Piaggio Group, Europe’s leading manufacturer of two wheelers and one of the world’s most recognized and respected names in motorcycle and scooter production.

With approximately 7,000 employees, approximately 610,000 vehicles sold in 2009, 5 R&D centers, 7 production facilities in Europe and Asia, and commercial operations all over the world, the Piaggio Group has a consolidated leadership in the European 2 wheeler market. Its production includes scooters, motorcycles and mopeds in the 50cc to 1,200 cc displacement range, marketed under the Piaggio, Vespa, Gilera, Derbi, Aprilia, Scarabeo and Moto Guzzi brands.

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Vespa Pink Campaign Supports Fight Against Breast Cancer

A partnership with Lifetime Networks helps boost fund-raising horsepower for
a diverse group of non-profit agencies passionate about changing breast
cancer statistics

NEW YORK – Sept. 9, 2009 – The next time you see a distinctively pink Vespa
zooming by, it might just be one of the Vespa LX 50 scooters that more than
a dozen non-profit agencies devoted to battling breast cancer are adding to
their autumn Breast Cancer Awareness initiatives. Through a partnership with
Lifetime Networks’ 15th annual National Breast Cancer Awareness Month
campaign, “Stop Breast Cancer for Life: The Power of 15,” Vespa USA
(www.vespausa.com), is bringing a boost of extra horsepower to each of the
participating agencies’ Breast Cancer Awareness Month programs by donating a
limited-edition pink Vespa. Each agency, from internationally known
organizations like The Breast Cancer Research Foundation and the Dr. Susan
Love Research Foundation to the Breast Cancer Network of Strength, My Vision
Foundation, BreastCancer.org and the Prevent Cancer Foundation, is creating
its own unique Vespa-fueled fund-raising initiative, from online auctions to
special events and membership incentives.

“In today’s economy, people are being more and more selective about how they
donate, which means we are always considering creative ways to connect with
new audiences,” said Dr. Susan Love, President of the Dr. Susan Love
Research Foundation. “While the color pink is now universally associated
with breast cancer awareness, simply being aware is not enough. Our mission
is to move breast cancer beyond a cure and we are doing it by recruiting one
million women nationwide to sign up and be part of our Army of Women
initiative. We welcome Vespa to our arsenal and plan to use our pink Vespa
to ignite all women to reach out and recruit every woman in their life to
sign up and be part of the movement to find the cause and prevent breast
cancer once and for all.”

The Vespa Pink Campaign invites all current and future scooter fans to
actively participate in one or all the Breast Cancer Awareness Month
programs. The agencies adding a pink Vespa to their October fund-raising
initiatives are: Breast Cancer Network of Strength, The Breast Cancer
Research Foundation, BreastCancer.org, Bright Pink, Cup With Love, Dr. Susan
Love Research Foundation, The Greater New York City Affiliate of Susan G.
Komen for the Cure, My Vision Foundation, Nueva Vida, Prevent Cancer
Foundation, SHARE and the Young Survival Coalition.

Since its post-World War II debut in Italy, Vespa has been a symbol of
freedom – a perfect match for the organizations whose mission it is to help
the millions of women and men touched by the disease to prevent, manage and
survive its indiscriminate reach. Prior to the launch of October’s Vespa
Pink Campaign, Vespa USA dealers already ordered 1,000 limited-edition pink
Vespa LX 50s, some of which were purchased by local supporters of breast
cancer-related causes. Vespa aims to build on the popularity of the retail
models by offering the donated scooters as a platform for catching the eyes
– and donation dollars – of even more supporters.

“There are so many unique needs in the fight against breast cancer, and
we’re happy to play a small part in helping these agencies get the word out
about their special work,” said Paolo Timoni, President and CEO of Piaggio
Group Americas. “For instance, Nueva Vida’s efforts focus on the Latina
community, Breast Cancer Network of Strength provides information from a
survivor’s perspective and the Young Survival coalition is devoted to
education and supporting young women affected by breast cancer – these
organizations and their missions are as diverse as the people who ride
Vespas.”

Here is the current list of charity events and activities that feature a
pink Vespa LX 50:

• Breast Cancer Network of Strength http://www.networkofstrength.org will host an
event on October 6 at the Hard Rock Café in Chicago, IL;

• BreastCancer.org will host an event in Philadelphia November 14 with
Fuelthecure.net;

• The Breast Cancer Research Foundation’s http://www.bcrfcure.org auction,
including the pink Vespa LX 50, goes live on charitybuzz.com September 29
and ends October 22, 2009;

• Bright Pink http://www.BeBrightPink.org will list its pink Vespa on eBay during
the month of October with eBay’s Giving Works;

• Cup with Love http://www.cupwithlove.org will conduct a raffle from October 1 –
31, 2009

• Dr. Susan Love Research Foundation http://www.dslrf.org will launch a social
media contest titled “How Would You Recruit an Army of Women?,” October
through November, 2009;

• The Greater New York City Affiliate of Susan G. Komen for the Cure
http://www.komennyc.org will offer the Vespa as a reward incentive to fundraisers
who exceed their Komen NYC
Race for the Cure pledge goals between September 14 and October 31;

• My Vision Foundation http://www.myvision.org make a minimum $100 donation through
October for a chance to win the pink Vespa LX 50;

• Nueva Vida http://www.nueva-vida.org will conduct a raffle from September 23
through October 31;

• Prevent Cancer Foundation http://www.preventcancer.org Sign up for “Screen Your
Boobs” alerts through October and participants are automatically entered to
win the pink Vespa;

• SHARE’s http://www.sharecancersupport.org sixth annual “A Second Helping of Life”
tasting and live auction event features leading female chefs and chance to
bid on the pink Vespa LX 50. The event is scheduled for September 21, 2009
from 6 to 9:30 p.m. at Chelsea Piers in New York City. Tickets can be
purchased by calling (212) 719-0364, ext. 239;

• Young Survival Coalition http://www.youngsurvival.org Through November 16, become
a “fan” on the Young Survival Coalition’s Facebook page and you can have a
chance to win the pink Vespa LX 50;

Vespa USA will announce the final details concerning each of the charities’
pink Vespa fundraising initiatives during the middle of September.
Information about the charities and their programs can also be found on the
Vespa USA Web site (www.VespaUSA.com).

For 15 years, Lifetime’s Stop Breast Cancer for Life initiative has been
dedicated to offering women the most up-to-date, comprehensive information
about breast cancer. Lifetime has also collected more than 24 million
petition signatures on myLifetime.com, and for 13 years has fought to urge
Congress to pass the bipartisan Breast Cancer Patient Protection Act. The
bi-partisan bill would end the practice of “drive-through mastectomies,”
which refers to the practice where women are sometimes forced to leave the
hospital just hours after invasive breast surgery.

Breast cancer affects everyone. This year alone, 192,370 new cases of
invasive breast cancer will be diagnosed among women in the United States.
It is the leading cause of cancer death in women ages 15 to 54, and almost
half of all Vespa riders are women. A woman is diagnosed with breast cancer
every three minutes and the disease claims a life every 13 minutes. These
women are mothers, sisters, wives – but breast cancers also directly touches
men. Every year almost 2,000 men are diagnosed with breast cancer and 440
will die.

About The Piaggio Group:

Established in 1884 by Rinaldo Piaggio and based in Pontedera (Pisa), Italy,
the Piaggio Group is one of the world’s top manufacturers of two-wheel motor
vehicles. With more than 7,000 employees, an annual production of more than
650,000 vehicles in 2008, five R&D centers, seven production facilities in
Europe and Asia, and operations in more than 50 countries, the Piaggio Group
has a consolidated leadership in the European two-wheeler market. The
company produces scooters, motorcycles and mopeds in the 50cc to 1,200 cc
displacement range, marketed under the Piaggio, Vespa, Gilera, Derbi,
Aprilia, Scarabeo and Moto Guzzi brands. The Group also manufactures three-
and four-wheel light transportation vehicles for the Ape, Porter and Quargo
ranges. For more information about Piaggio USA, visit: http://www.piaggiousa.com.

Vespa USA Invites Scooter Enthusiasts to Amerivespa

Vespa USA Invites Scooter Enthusiasts to Amerivespa

Celebrate your independence from traditional transportation costs and constraints at the nation’s largest scooter enthusiast gathering

NEW YORK, June 25, 2009 – Vespa USA invites enthusiasts everywhere to jump into the saddle of their favorite scooter and head to Los Gatos, CA from July 2 to 5 for Amerivespa 2009, an annual celebration of scooter culture and community, organized by the Vespa Club of America (VCOA). This year’s edition is also co-hosted by the Vespa Club Los Gatos and the event is expected to draw hundreds of participants from every corner of the country. True to the scooter community’s focus on camaraderie and inclusivity, everyone as well as all makes and models are welcome – regardless of whether you prefer your scooters vintage or modern, or are a new or seasoned rider.

“Vespa owners and fans value the spirit of freedom and adventure, and nowhere is that more evident than at this country’s biggest annual scooter get-together,” said Kevin Andrews, brand manager, Vespa USA. “We’re looking forward to celebrating the Fourth of July weekend doing what we like best – making new friends with fellow scooterists and sharing new adventures.”

This year’s Amerivespa attendees will enjoy a wide range of events, activities and entertainment, including the chance to win an all-new Vespa GTS 300 Super, Vespa’s highest-performance scooter to-date. Throughout the long holiday weekend, attendees can be busy participants or just enjoy bystander status. You’ll see some of the most colorful customs as well as rare restorations at the non-traditional Concours d’Elegance, which celebrates the scooter in all its fun forms instead of focusing on matching part numbers and standards of correctness. Competition-minded riders might want to enter the scooter drag race – where your ability to cross the finish line last will get you on the podium. Whether you’re a serious scooterist with an interest in factory technician tips or a casual rider who would prefer a guided shopping ride, there’s an opportunity to twist-and-go in many different directions.

For more information, please visit http://www.amerivespa.org or visit the AmeriVespa Facebook page at http://www.facebook.com/pages/Amerivespa-2009/62309843061. For the latest news about Vespa scooters, please ride on over to www.vespaUSA.com

About The Piaggio Group:

Established in 1884 by Rinaldo Piaggio and based in Pontedera (Pisa, Italy), the Piaggio Group is one of the world’s top manufacturers of two-wheel motor vehicles. With over 7,000 employees, an annual production of more than 708,000 vehicles in 2007, 5 R&D centers, 7 production facilities in Europe and Asia, and operations in over 50 countries, the Piaggio Group has a consolidated leadership in the European two-wheeler market.

The company produces scooters, motorcycles and mopeds in the 50cc to 1,200 cc displacement range, marketed under the Piaggio, Vespa, Gilera, Derbi, Aprilia, Scarabeo and Moto Guzzi brands. The Group also manufactures three- and four-wheel light transportation vehicles for the Ape, Porter and Quargo ranges.

About Vespa Club of America:

The Vespa Club of America is dedicated to promoting scootering and the appreciation of the fine Vespa Motor scooter. Filled with ranks of vintage and modern enthusiasts, the VCOA puts out a quarterly magazine, and promotes the Amerivespa national scooter rally every year. More information can be found at www.VespaClubUSA.org

Aprilia to Unveil RSV 4 Factory on May 30 at FIM Superbike World Championship Race

Aprilia to Unveil RSV 4 Factory on May 30 at FIM Superbike World Championship Race

Eagerly awaited U.S. debut to be held at Utah’s Miller Motorsports Park

NEW YORK, NY – May 27, 2009 – Aprilia USA, the North American importer and distributor of Aprilia motorcycles and scooters , announced plans for the official U.S. unveiling of its eagerly awaited RSV 4 Factory superbike at the upcoming FIM World Superbike Championship USA round at Miller Motorsports Park in Toole, Utah.

Scheduled for Saturday, May 30, at noon at the Aprilia display truck, the U.S. premiere will also be highlighted by the appearance of Aprilia Racing’s World Superbike team of Max Biaggi and Shinya Nakano. The racers will be stateside to compete in the HANNspree FIM Superbike Championship, the seventh and only U.S. stop in the 14 race series.

Biaggi and Nakano will look to add to Aprilia’s extensive history of on-track accomplishments. To date, the brand has earned 40 world championships, 254 MotoGP wins and eight Superbike victories. Aboard a racing version of the RSV 4, the newly formed team takes to tracks around the world on a superbike that has generated acclaim throughout the international motorcycle community.

Designed and built with the same philosophy adopted by Aprilia’s racing division, the RSV 4 Factory follows a completely innovative approach in its design and construction. Its narrow 999 cc V-four cylinder engine, the use of state-of-the-art electronics, lightweight frame and extreme compactness are only a few of the features that will make this newest Aprilia truly unique to customers in the U.S. and throughout the world.

“The level of excitement and anticipation for the RSV 4 Factory has been unprecedented,” said Aprilia USA Brand Manager Rick Panettieri. “This is a truly amazing bike with awesome performance and we felt it would be ideal to unveil it here to Superbike race fans and passionate Aprilia enthusiasts.” Race fans who visit the Aprilia display this weekend can have their photo taken with the RSV 4 and receive complimentary Aprilia racing gifts and memorabilia.

About Aprilia and Piaggio Group Americas

Aprilia world headquarters are in Noale (Venice, Italy). Founded in 1962, the company designs and manufactures motorcycles in Noale, with production facilities in Scorzè. With 38 motorcycling world championship titles (32 road and 6 off-road) under its belt, Aprilia is the only European manufacturer to have a complete on- and off-road model portfolio, ranging from sporty scooters, innovative off-road bikes and tough adventure tourers to award-winning super sport bikes. For information on Aprilia’s complete U.S. model line, visit the company’s website at http://www.apriliausa.com.

With approximately 7,000 employees, approximately 708,500 vehicles sold in 2007, 5 R&D centers, 7 production facilities in Europe and Asia, and operations in over 50 countries, the Piaggio Group has a consolidated leadership in the European 2 wheeler market. Its production includes scooters, motorcycles and mopeds in the 50cc to 1,200 cc displacement range, marketed under the Piaggio, Vespa, Gilera, Derbi, Aprilia, Scarabeo and Moto Guzzi brands.

The Aprilia Adventure Heads Cross-Country

The Aprilia Adventure Heads Cross-Country

Aprilia USA adds five additional dates to its popular new consumer ride experience

NEW YORK, NY – April 3, 2009 – Following the successful launch and fast sell-out of the Aprilia Adventure ride experience during this year’s Daytona Bike Week, Aprilia USA has added five additional dates to the program. Enthusiasts will now be able to reserve a full hour of seat time to evaluate and enjoy the latest Aprilia motorcycles on the best regional roads. Participants even take home some special mementos of the experience. The Aprilia Adventure is available at:

AMA Superbike Weekend at Road Atlanta, Braselton, GA, April 3-5
AMA Superbike Weekend at Road America, Elkhart Lake, WI, June 5-7
AMA Daytona SportBike Weekend at Laguna Seca Speedway, Monterey, CA, July 3-5
AMA Vintage Motorcycle Days at Mid Ohio Sportscar Course, Lexington, OH, July 24-26
AMA Superbike Weekend at Virginia International Raceway, Alton, VA, August 14-16.

For riders who want to experience the adrenaline rush of Aprilia motorcycles, the Aprilia Adventure is the antidote to the traditional short demo ride. Instead of a few minutes riding through traffic, enthusiasts have plenty of time to fully appreciate the real capabilities of the bikes. Along the way, participants also enjoy hospitality, refreshments and an Aprilia gift bag. The Aprilia Adventure is open to licensed riders with proper riding gear for $20.00 per person.

“The Aprilia Adventure Daytona ride sold out by 9:30 a.m. each day – in fact, we had riders lined up with their lawn chairs as early as 7 a.m. just to get a jump on the line,” said Rick Panettieri, brand manager, Aprilia USA. “We think there’s strong demand from serious motorcyclists to do more than just kick the tires or take a few turns – and we’re looking forward to offering that opportunity at more events this year.”

Each hour-long Aprilia Adventure ride is customized to take advantage of the best local and regional riding routes. Along the way, riders sample and swap new 2009 models such as the all-new Aprilia Dorsoduro 750 as well as long-time favorites, such as the award-winning Tuono and RSV 1000 R. Registration for the ride is exclusively on-site at each event. For the latest information on Aprilia products and events, visit www.apriliausa.com.

About Aprilia and Piaggio Group Americas

Aprilia world headquarters are in Noale (Venice, Italy). Founded in 1962, the company designs and manufactures motorcycles in Noale, with production facilities in Scorzè. With 38 motorcycling world championship titles (32 road and 6 off-road) under its belt, Aprilia is the only European manufacturer to have a complete on- and off-road model portfolio, ranging from sporty scooters, innovative off-road bikes and tough adventure tourers to award-winning super sport bikes. For information on Aprilia’s complete U.S. model line, visit the company’s website at www.apriliausa.com.

Europe’s Two-Wheelers Want to be Treated the same as Cars

Bologna (Italy), 26.3.2009 – The European Powered Two-wheeler industry will ask the European Commission and EU member states for same treatment as car industry.

Gathering for their annual General Assembly hosted by Ducati in Bologna, Italy, ACEM, the European Association of Motorcycle Manufacturers, urged for similar measures to those devised for the car sector to be applied to the powered two-wheeler industry in order to defy the economic crisis.

The General Assembly also unanimously confirmed Mr Pierer as President of ACEM for another two-year term and welcomed two new Members: BRP, manufacturer of a new concept of road tricycle, with an engine factory located in Austria, and ARGE2RAD, the Austrian Association of PTW manufacturers and distributors.

Recently, the European Commission announced initiatives and instruments to fight the downturn in the automotive sector. Due to its similarities to the car sector, the PTW industry should be entitled to the same benefits. The PTW sector needs the same urgent and drastic measures aimed at preventing a prolonged period of recession, supporting manufacturing and continuing to drive forward the environmental goals that are shared by policy makers and manufacturers.

The Communication on the European automotive industry, presented on February 25th by the European Commission, clearly shows the need for urgent action and lists various options and tools. Inclusion of powered two-wheelers in the scope of the European Commission’s measures to respond to the crisis in the automotive sector would secure the future of an otherwise healthy and innovating industry.

Stefan Pierer, ACEM President and CEO of Austrian manufacturer KTM Sport Motorcycles, stated: “By identifying a series of tools and measures to support the automotive sector, the EU has shown its ability to act in times of crisis. Not unlike the car sector, the motorcycle industry is experiencing the same kind of problems and, despite our lesser size, we need the same kind of tools if are to successfully overcome this downturn”.

European Member States must tackle the PTW industry’s problems with the same determination applied to the car sector. Viable businesses and jobs are at stake in the motorcycle industry as well, which is being hit by the current economic crisis with new registrations down by 8% in 2008 and poor forecasts for 2009. These figures partially hide the significant -34% contraction (-42% for mopeds and -28% for motorcycles) of the last quarter of 2008 over the same period of 2007. This dramatic drop has been confirmed by the January 2009 registrations showing a further negative signal in major PTW markets in the range of -40%. In this context scrapping schemes aimed at supporting the demand for new vehicles and benefiting cleaner and safer mobility should be introduced.

“Another pressing issue to resolve – concluded Mr Pierer – remains the limited access to credit due to the non-functioning of the financial market. Action must be now taken without further delay to lift bureaucratic barriers and speed up implementation at national level. A coordinated European policy would not only ensure more fairness and respect for EU competition rules but – more importantly – greater efficiency in a single, European market”.

Mr Gabriele Del Torchio, Ducati President and CEO, said: “As one of ACEM’s founding members Ducati is honoured to have hosted the General Assembly on the occasion of ACEM’s 15th Anniversary. Ducati has believed from the beginning in the necessity of uniting forces to achieve common goals but at the same time putting forward a strong image of the motorcycle industry which stands for excitement, innovation and industrial excellence. In spite of the economic challenges ahead, we will continue with the same passion and commitment to work together within ACEM for the wellbeing of the motorcycle sector in Europe”.

Last December ACEM announced a set of initiatives based on innovation, safety and environmental performance ensuring that the motorcycles and scooters of tomorrow will respond the future social needs and sustainability requirements while continuing to represent an exciting and convenient mobility tool.

About ACEM
ACEM, the Motorcycle Industry in Europe, is the professional body representing the interests and combined skills of 12 powered two wheelers (PTWs) manufacturers producing a total of 25 motorcycle and moped brands, and 15 national associations out of 13 European countries, representing a turn-over of €10bn and guaranteeing jobs to over 200.000 people.

“I Love You Man”

NEW YORK, March 19, 2009 – How far would you go for your bro? In the new Paramount Pictures comedy “I Love You, Man” Peter Klaven (actor Paul Rudd) and Sydney Fife (actor Jason Segel) raise that benchmark to hilarious new heights. As the two buddies test and stretch the boundaries of friendship in adventure after adventure, they’re aided and abetted by a Vespa LXV 150. On-screen, the Vespa is a fun and fuel efficient friend. In the real world, every Vespa is also a great companion for more serious pursuits, such as combating traffic congestion, energy consumption and harmful carbon dioxide emissions.

Leading up to the movie’s opening on March 20, fans have the opportunity to win the Vespa LXV 150 that was used by Segel in the movie, by entering the “I Love You, Man – How Far Would You Go For Your Bro Comment Contest” on MySpace. Long-suffering friends are invited to submit their favorite example of just what length they went to for a pal by March 20. The best tale of woe will qualify to win the Vespa. In addition, Paramount Pictures created an exclusive poster featuring the Vespa LXV for fans to download from the Vespa website.

Whether traveling solo, with a best friend or a significant other, consumers will be hard-pressed to find a better partner than a Vespa. Combining stylish Italian form with premium quality and function, Vespas get up to 100 miles per gallon and save owners an average of $6000 per year versus driving a mid-size sedan. Add a twist-n-go automatic transmission and the ability to park a Vespa in the smallest of spaces and it’s the most accommodating friend you’ll ever have. For more information visit www.VespaUSA.com.