Vespa Pink Campaign Supports Fight Against Breast Cancer

Vespa Pink Campaign Supports Fight Against Breast Cancer

A partnership with Lifetime Networks helps boost fund-raising horsepower for
a diverse group of non-profit agencies passionate about changing breast
cancer statistics

NEW YORK – Sept. 9, 2009 – The next time you see a distinctively pink Vespa
zooming by, it might just be one of the Vespa LX 50 scooters that more than
a dozen non-profit agencies devoted to battling breast cancer are adding to
their autumn Breast Cancer Awareness initiatives. Through a partnership with
Lifetime Networks’ 15th annual National Breast Cancer Awareness Month
campaign, “Stop Breast Cancer for Life: The Power of 15,” Vespa USA
(www.vespausa.com), is bringing a boost of extra horsepower to each of the
participating agencies’ Breast Cancer Awareness Month programs by donating a
limited-edition pink Vespa.  Each agency, from internationally known
organizations like The Breast Cancer Research Foundation and the Dr. Susan
Love Research Foundation to the Breast Cancer Network of Strength, My Vision
Foundation, BreastCancer.org and the Prevent Cancer Foundation, is creating
its own unique Vespa-fueled fund-raising initiative, from online auctions to
special events and membership incentives.

“In today’s economy, people are being more and more selective about how they
donate, which means we are always considering creative ways to connect with
new audiences,” said Dr. Susan Love, President of the Dr. Susan Love
Research Foundation.  “While the color pink is now universally associated
with breast cancer awareness, simply being aware is not enough.  Our mission
is to move breast cancer beyond a cure and we are doing it by recruiting one
million women nationwide to sign up and be part of our Army of Women
initiative.  We welcome Vespa to our arsenal and plan to use our pink Vespa
to ignite all women to reach out and recruit every woman in their life to
sign up and be part of the movement to find the cause and prevent breast
cancer once and for all.”

The Vespa Pink Campaign invites all current and future scooter fans to
actively participate in one or all the Breast Cancer Awareness Month
programs. The agencies adding a pink Vespa to their October fund-raising
initiatives are: Breast Cancer Network of Strength, The Breast Cancer
Research Foundation, BreastCancer.org, Bright Pink, Cup With Love, Dr. Susan
Love Research Foundation, The Greater New York City Affiliate of Susan G.
Komen for the Cure, My Vision Foundation, Nueva Vida, Prevent Cancer
Foundation, SHARE and the Young Survival Coalition.

Since its post-World War II debut in Italy, Vespa has been a symbol of
freedom – a perfect match for the organizations whose mission it is to help
the millions of women and men touched by the disease to prevent, manage and
survive its indiscriminate reach.  Prior to the launch of October’s Vespa
Pink Campaign, Vespa USA dealers already ordered 1,000 limited-edition pink
Vespa LX 50s, some of which were purchased by local supporters of breast
cancer-related causes.  Vespa aims to build on the popularity of the retail
models by offering the donated scooters as a platform for catching the eyes
– and donation dollars – of even more supporters.

“There are so many unique needs in the fight against breast cancer, and
we’re happy to play a small part in helping these agencies get the word out
about their special work,” said Paolo Timoni, President and CEO of Piaggio
Group Americas.  “For instance, Nueva Vida’s efforts focus on the Latina
community, Breast Cancer Network of Strength provides information from a
survivor’s perspective and the Young Survival coalition is devoted to
education and supporting young women affected by breast cancer – these
organizations and their missions are as diverse as the people who ride
Vespas.”

Here is the current list of charity events and activities that feature a
pink Vespa LX 50:

• Breast Cancer Network of Strength http://www.networkofstrength.org will host an
event on October 6 at the Hard Rock Café in Chicago, IL;

• BreastCancer.org will host an event in Philadelphia November 14 with
Fuelthecure.net;

• The Breast Cancer Research Foundation’s http://www.bcrfcure.org auction,
including the pink Vespa LX 50, goes live on charitybuzz.com September 29
and ends October 22, 2009;

• Bright Pink http://www.BeBrightPink.org will list its pink Vespa on eBay during
the month of October with eBay’s Giving Works;

• Cup with Love http://www.cupwithlove.org will conduct a raffle from October 1 –
31, 2009

• Dr. Susan Love Research Foundation http://www.dslrf.org will launch a social
media contest titled “How Would You Recruit an Army of Women?,” October
through November, 2009;

• The Greater New York City Affiliate of Susan G. Komen for the Cure
http://www.komennyc.org will offer the Vespa as a reward incentive to fundraisers
who exceed their Komen NYC
Race for the Cure pledge goals between September 14 and October 31;

• My Vision Foundation http://www.myvision.org make a minimum $100 donation through
October for a chance to win the pink Vespa LX 50;

• Nueva Vida http://www.nueva-vida.org will conduct a raffle from September 23
through October 31;

• Prevent Cancer Foundation  http://www.preventcancer.org Sign up for “Screen Your
Boobs” alerts through October and participants are automatically entered to
win the pink Vespa;

• SHARE’s http://www.sharecancersupport.org sixth annual “A Second Helping of Life”
tasting and live auction event features leading female chefs and chance to
bid on the pink Vespa LX 50.  The event is scheduled for September 21, 2009
from 6 to 9:30 p.m. at Chelsea Piers in New York City. Tickets can be
purchased by calling (212) 719-0364, ext. 239;

• Young Survival Coalition http://www.youngsurvival.org Through November 16, become
a “fan” on the Young Survival Coalition’s Facebook page and you can have a
chance to win the pink Vespa LX 50; 

Vespa USA will announce the final details concerning each of the charities’
pink Vespa fundraising initiatives during the middle of September.
Information about the charities and their programs can also be found on the
Vespa USA Web site (www.VespaUSA.com).

For 15 years, Lifetime’s Stop Breast Cancer for Life initiative has been
dedicated to offering women the most up-to-date, comprehensive information
about breast cancer.  Lifetime has also collected more than 24 million
petition signatures on myLifetime.com, and for 13 years has fought to urge
Congress to pass the bipartisan Breast Cancer Patient Protection Act.  The
bi-partisan bill would end the practice of “drive-through mastectomies,”
which refers to the practice where women are sometimes forced to leave the
hospital just hours after invasive breast surgery. 

Breast cancer affects everyone.  This year alone, 192,370 new cases of
invasive breast cancer will be diagnosed among women in the United States.
It is the leading cause of cancer death in women ages 15 to 54, and almost
half of all Vespa riders are women.  A woman is diagnosed with breast cancer
every three minutes and the disease claims a life every 13 minutes. These
women are mothers, sisters, wives – but breast cancers also directly touches
men.  Every year almost 2,000 men are diagnosed with breast cancer and 440
will die.

About The Piaggio Group:

Established in 1884 by Rinaldo Piaggio and based in Pontedera (Pisa), Italy,
the Piaggio Group is one of the world’s top manufacturers of two-wheel motor
vehicles.  With more than 7,000 employees, an annual production of more than
650,000 vehicles in 2008, five R&D centers, seven production facilities in
Europe and Asia, and operations in more than 50 countries, the Piaggio Group
has a consolidated leadership in the European two-wheeler market.  The
company produces scooters, motorcycles and mopeds in the 50cc to 1,200 cc
displacement range, marketed under the Piaggio, Vespa, Gilera, Derbi,
Aprilia, Scarabeo and Moto Guzzi brands.  The Group also manufactures three-
and four-wheel light transportation vehicles for the Ape, Porter and Quargo
ranges. For more information about Piaggio USA, visit: http://www.piaggiousa.com.

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AMA’s Motorcycle Hall of Fame Museum Offers 1953 Vincent Black Shadow for

January 23, 2009

AMA’s Motorcycle Hall of Fame Museum Offers 1953 Vincent Black Shadow for
Auction

PICKERINGTON, OHIO – The AMA’s Motorcycle Hall of Fame Museum is offering
enthusiasts the opportunity to add a historic machine to their collection.
Beginning today, January 23, the Museum is auctioning a 1953 Vincent Black
Shadow on eBay.  The auction will run through February 1, 2009.
     
The 1953 Vincent Black Shadow on the auction block was restored by famed
Vincent restorer Mike White of Ontario, Canada, and Brent Mayfield of
Centerville, Ohio.  The 1953 production is fully documented through copies
of factory paperwork, and photos of the machine prior to restoration are
available.  The Vincent was originally purchased by the Museum specifically
for the annual 2008 Motorcycle Hall of Fame Museum raffle.  This year, for
the first time, the winner of the Museum’s raffle chose to accept an
alternate cash prize instead of the motorcycle, allowing the Museum the
opportunity to auction the 1953 Vincent Black Shadow. Riders can log on to
eBay.com and enter ID number 160311565061 to bid on the classic Vincent.
Winning the bike is a perfect way to kick-start 2009, and all proceeds will
support the non-profit Museum and its mission of telling the exciting
stories and preserving the history of American motorcycling.

In addition, enthusiasts can enter the 2009 Motorcycle Hall of Fame Museum
raffle for a chance to win a pair of Bonnevilles. The 2009 raffle winner, to
be picked during 2009 AMA Vintage Motorcycle Days, will be able to choose
one of two prizes: a prize package valued at $35,000 featuring a fully
restored 1959 pre-unit T120 Bonneville and an all-new limited edition 2009
50th Anniversary T100 Bonneville, or a $25,000 cash award.  Tickets can be
purchased at http://www.motorcyclemuseum.org or by calling (614) 856-2222.

Fundraisers such as the Vincent auction and Triumph raffle – as well as the
recently concluded 2008 Leather and Ice Online Holiday Auction – are vital
to supporting the Museum’s award-winning exhibitions as well as the
Motorcycle Hall of Fame, which honors the men and women who shaped the
industry and sport of motorcycling. Over 400 items donated by 142 museum
supporters were up for grabs in the 2008 Leather and Ice Auction, which
raised over $25,000 for the Museum. The Museum extends its gratitude to all
those who helped make the 2008 auction such a success.

Enthusiasts interested in supporting the Museum’s fundraisers in 2009 should
contact Toni Shoap at (614) 856-2222 ext. 1340 or tshoap@ama-cycle.org.

About the Motorcycle Hall of Fame Museum

The AMA’s Motorcycle Hall of Fame Museum tells the exciting stories and
preserves the history of American motorcycling. Visitors to the Museum will
find award-winning exhibits rotating through three major exhibition halls.
Each exhibit immerses guests in the stories of American motorcycling by
capturing the thrill of the open road, the excitement of racing or the
inspiration of memorable personalities. The Museum is also home to the
Motorcycle Hall of Fame, honoring the distinguished men and women who have
played a vital role in shaping the sport and business of motorcycling,
thanks to their competitive spirit, passion, vision and entrepreneurship.
Located just east of Columbus, on the campus of the American Motorcyclist
Association in Pickerington, Ohio, the non-profit Museum is open seven days
a week, 9 a.m. to 5 p.m., and closed on Easter, Thanksgiving, Christmas and
New Year’s Day. For more information call (614) 856 – 2222 or visit
http://www.motorcyclemuseum.org.

Annual AMA Motorcycle Hall of Fame Museum Breakfast at Daytona Bike Week to

Annual AMA Motorcycle Hall of Fame Museum Breakfast at Daytona Bike Week to
Feature Renowned Racers Scott Parker and Jay Springsteen

Famed Tuner Bill Werner to Lead Program

PICKERINGTON, OHIO – Racing legends Scott Parker and Jay Springsteen will be
the guests of honor at the 21st Annual Motorcycle Hall of Fame Museum
“Friendraising” Breakfast on Friday, March 6, in Daytona Beach, Florida. The
flat track champions will share stories with celebrated Harley-Davidson
tuner Bill Werner, whose skills helped Parker and Springsteen to a number of
their AMA Grand National Championships.

The Museum breakfast, a Daytona Bike Week tradition, allows attendees to mix
and mingle with motorcycling’s biggest names, as well as receive rare inside
look at their lives and careers. The event is open the public and tickets
are $49 per person. All proceeds support the non-profit Motorcycle Hall of
Fame Museum and its mission of telling the exciting stories and preserving
the history of American motorcycling.

The talents and accomplishments of Parker, Springsteen, and Werner have led
each to be inducted into the AMA’s Motorcycle Hall of Fame. Parker, inducted
in 2003, is considered one of the great motorcycle racers in the history of
AMA racing. During his career, Parker was a nine-time AMA Grand National
Champion and set an all-time record with his 94 Grand National Championship
race wins, including 55 AMA National Mile wins and 35 AMA Half-Mile wins.
Parker is also a three-time winner of the AMA Pro Athlete of the Year award.
Like Parker, Springsteen is considered one of the best in AMA racing
history. Inducted into the AMA’s Motorcycle Hall of Fame in 2003,
Springsteen is a three-time AMA Grand National Champion with over 40
National Championship flat track race wins. 

At the 2009 Museum breakfast, Parker and Springsteen will look back at their
astonishing careers through a discussion led by Bill Werner. Werner, one of
the most successful tuners in AMA Grand National racing history, was
inducted into the AMA’s Motorcycle Hall of Fame in 2000. He offers a unique
perspective on the careers of Parker and Springsteen, as he turned the
wrenches for both.

To join Scott Parker, Jay Springsteen, and Bill Werner at the 21st Annual
Motorcycle Hall of Fame Museum “Friendraising” Breakfast, immediate
reservations are recommended. The breakfast will be held at the Hilton
Daytona Beach Oceanfront Resort in Daytona Beach, Florida, on Friday, March
6, 2009. Registration will begin at 8:00 a.m. with breakfast served at 8:30
a.m. Parker, Werner, and Springsteen will host an autograph session
following the conclusion of the breakfast. Admission is $49 per person.
Sponsorships are also available, and all proceeds benefit the Motorcycle
Hall of Fame Museum. To make reservations or learn about event sponsorship
opportunities, contact the Museum at (614) 856-2222 or visit
http://www.motorcyclemuseum.org.

About the AMA’s Motorcycle Hall of Fame Museum

The AMA’s Motorcycle Hall of Fame Museum tells the exciting stories and
preserves the history of American motorcycling. Visitors to the Museum will
find award-winning exhibits rotating through three major exhibition halls.
Each exhibit immerses guests in the stories of American motorcycling by
capturing the thrill of the open road, the excitement of racing or the
inspiration of memorable personalities. The Museum is also home to the AMA’s
Motorcycle Hall of Fame, honoring the distinguished men and women who have
played a vital role in shaping the sport and business of motorcycling,
thanks to their competitive spirit, passion, vision and entrepreneurship.
Located just east of Columbus, on the campus of the American Motorcyclist
Association in Pickerington, Ohio, the non-profit Museum is open seven days
a week, 9 a.m. to 5 p.m., and closed on Easter, Thanksgiving, Christmas and
New Year’s Day. For more information call (614) 856 – 2222 or visit
http://www.motorcyclemuseum.org.

AMA’s Motorcycle Hall of Fame Museum Opens 2009 with Events Celebrating

AMA’s Motorcycle Hall of Fame Museum Opens 2009 with Events Celebrating
Classic Motorcycles

PICKERINGTON, OHIO – The AMA’s Motorcycle Hall of Fame Museum invites fans
of vintage machines to rev up for two notable events. The International CBX
Owner’s Association (ICOA) will pay a special visit the Museum on Saturday,
January 24, 2009. Two weeks later, on Saturday, February 7, the Museum will
host the Penton Owner’s Group (POG) for the 8th Annual Penton Day. All
riders are welcome at both events.

The ICOA event on January 24 begins at 9:30 a.m., with a tour of the
Museum’s colorful exhibits, including “MotoStars: Celebrities + Motorcycles”
and “Awesome-Ness,” an installation chronicling the career of legendary
customizer Arlen Ness. The day will continue with a technical session and
presentation by special guest racer Geoff Smale.
Smale is known for a number of racing accomplishments, including becoming
series champion of the British Earlystocks “1300 production” class in 2000
astride a CBX with unmodified displacement. Smale also one of twelve racers
to lap at over 100 mph in a sidecar outfit, both as driver as well as
passenger, during the Isle of Man TT races. The ICOA’s visit to the Museum
will be held in conjunction with the club’s winter tech rally held in
Columbus, Ohio, on January 24 and 25. The ICOA invites all enthusiasts to
join them at the Museum on January 24. The event is free, but regular Museum
admission rates apply. Riders can log on to http://www.motorcyclemuseum.org for
additional information.

Penton enthusiasts are welcome to bring their machines to display at the
Museum on February 7, when the Penton Owner’s Group holds the 8th Annual
Penton Day. Sign in begins at 9 a.m., with the group’s annual business
meeting starting at 10 a.m. The topic of this year’s event will be the 50th
anniversary of Motorcycle Hall of Famer John Penton’s record-setting
transcontinental run on a BMW, and John will be on hand to share his
memories.  Penton’s son, Motorcycle Hall of Famer and AMA Motorcycle Hall of
Fame
Museum board member Jack Penton, will also be at the Museum to serve as a
host of the annual Penton Day events. Riders interested in joining the
festivities can log on to http://www.motorcyclemuseum.org for additional
information. Membership in the POG is not required and lunch will be
provided.

About the AMA’s Motorcycle Hall of Fame Museum

The AMA’s Motorcycle Hall of Fame Museum tells the exciting stories and
preserves the history of American motorcycling. Visitors to the Museum will
find award-winning exhibits rotating through three major exhibition halls.
Each exhibit immerses guests in the stories of American motorcycling by
capturing the thrill of the open road, the excitement of racing or the
inspiration of memorable personalities. The Museum is also home to the
Motorcycle Hall of Fame, honoring the distinguished men and women who have
played a vital role in shaping the sport and business of motorcycling,
thanks to their competitive spirit, passion, vision and entrepreneurship.
Located just east of Columbus, on the campus of the American Motorcyclist
Association in Pickerington, Ohio, the non-profit Museum is open seven days
a week, 9 a.m. to 5 p.m., and closed on Easter, Thanksgiving, Christmas and
New Year’s Day. For more information call (614) 856 – 2222 or visit
http://www.motorcyclemuseum.org.

Sports Makes a Difference

CHARITY AUCTION KICK-STARTS “MOTOSTARS: CELEBRITIES + MOTORCYCLES” EXHIBIT GRAND OPENING

 

PICKERINGTON, OHIO – To celebrate the new  “MotoStars: Celebrities + Motorcycles” exhibit, the Motorcycle Hall of Fame Museum  is offering enthusiasts the opportunity to take a piece of exhibit-themed memorabilia home – and support a good cause.   The Museum will host a gala charity auction, featuring items donated by notable athletes, musicians, actors, artists, bike builders and industry leaders, on Friday, June 27, 2008.  Actor and enthusiast Perry King will serve as master of ceremonies for the event.  The auction, part of the “MotoStars: Celebrities + Motorcycles” grand opening weekend, will be held at the Museum in Pickerington, Ohio.  For those who cannot make the trip to bid live on June 27, the auction will be open online May 21 – June 25, 2008, at http://www.motorcyclemuseum.cmarket.com.

 

Proceeds from the auction will benefit charities hand-selected by riders donating items, as well as the non-profit Motorcycle Hall of Fame Museum.  One item sure to draw a number of bids is a “Joe Motocross” Snoopy statue. The statue, which stands five feet tall, was created to honor legendary “Peanuts” creator Charles M. Schulz, who introduced millions of people to the sport of motocross in the book and movie, “You’re a Good Sport, Charlie Brown.”  Donated by Ken and Ruth Chambers, who owned Jim & Jim’s, a motorcycle shop in Santa Rosa, California, for 40 years, and are longtime friends of the Schulz family, proceeds from the auction of the statue will benefit the Pediatric Brain Tumor Foundation (PBTF) and the organization’s national Ride for Kids® program.

 

The PBTF will also receive proceeds from the auction of a 2006 Honda VTX1300 ridden by actor Francesco Quinn in the Quentin Tarantino-produced biker movie “Hell Ride.”  Quinn, the son of legendary actor Anthony Quinn, launched his career in “Platoon” (1986) and has since starred in numerous movies, including “The Tonto Woman,” which was nominated for a Best Live Action Short Film Academy Award® this year.  Quinn will personally autograph the Honda for the winning bidder. 

 

Another item on the auction block that is sure to attract spirited bidding is an autographed guitar donated by Grammy-winning musician Keith Urban.  Urban has requested that proceeds from the auction of the guitar benefit the Motorcycle Hall of Fame Museum.

 

Many riders showcased in the “MotoStars: Celebrities + Motorcycles” exhibit are generously offering items for auction.  Guests at the Museum auction on June 27 will not only have the chance to bid on rare machines and memorabilia offered by “MotoStars”; they will be able to mix and mingle with celebrities, Motorcycle Hall of Famers and other enthusiasts. Advance tickets are required for attendance. Log on to http://www.motorcyclemuseum.org or call (614) 856 – 2222 to pre-register. Tickets are $100 and portion of the admission price is a tax-deductible donation to the Motorcycle Hall of Fame Museum.

Sports Steps Up to Make a Difference

CHARITY AUCTION KICK-STARTS “MOTOSTARS: CELEBRITIES + MOTORCYCLES” EXHIBIT GRAND OPENING

 

PICKERINGTON, OHIO – To celebrate the new  “MotoStars: Celebrities + Motorcycles” exhibit, the Motorcycle Hall of Fame Museum  is offering enthusiasts the opportunity to take a piece of exhibit-themed memorabilia home – and support a good cause.   The Museum will host a gala charity auction, featuring items donated by notable athletes, musicians, actors, artists, bike builders and industry leaders, on Friday, June 27, 2008.  Actor and enthusiast Perry King will serve as master of ceremonies for the event.  The auction, part of the “MotoStars: Celebrities + Motorcycles” grand opening weekend, will be held at the Museum in Pickerington, Ohio.  For those who cannot make the trip to bid live on June 27, the auction will be open online May 21 – June 25, 2008, at http://www.motorcyclemuseum.cmarket.com.

 

Proceeds from the auction will benefit charities hand-selected by riders donating items, as well as the non-profit Motorcycle Hall of Fame Museum.  One item sure to draw a number of bids is a “Joe Motocross” Snoopy statue. The statue, which stands five feet tall, was created to honor legendary “Peanuts” creator Charles M. Schulz, who introduced millions of people to the sport of motocross in the book and movie, “You’re a Good Sport, Charlie Brown.”  Donated by Ken and Ruth Chambers, who owned Jim & Jim’s, a motorcycle shop in Santa Rosa, California, for 40 years, and are longtime friends of the Schulz family, proceeds from the auction of the statue will benefit the Pediatric Brain Tumor Foundation (PBTF) and the organization’s national Ride for Kids® program.

 

The PBTF will also receive proceeds from the auction of a 2006 Honda VTX1300 ridden by actor Francesco Quinn in the Quentin Tarantino-produced biker movie “Hell Ride.”  Quinn, the son of legendary actor Anthony Quinn, launched his career in “Platoon” (1986) and has since starred in numerous movies, including “The Tonto Woman,” which was nominated for a Best Live Action Short Film Academy Award® this year.  Quinn will personally autograph the Honda for the winning bidder. 

 

Another item on the auction block that is sure to attract spirited bidding is an autographed guitar donated by Grammy-winning musician Keith Urban.  Urban has requested that proceeds from the auction of the guitar benefit the Motorcycle Hall of Fame Museum.

 

Many riders showcased in the “MotoStars: Celebrities + Motorcycles” exhibit are generously offering items for auction.  Guests at the Museum auction on June 27 will not only have the chance to bid on rare machines and memorabilia offered by “MotoStars”; they will be able to mix and mingle with celebrities, Motorcycle Hall of Famers and other enthusiasts. Advance tickets are required for attendance. Log on to http://www.motorcyclemuseum.org or call (614) 856 – 2222 to pre-register. Tickets are $100 and portion of the admission price is a tax-deductible donation to the Motorcycle Hall of Fame Museum.

Italian Eagle Takes Flight America

Italian Eagle’ Cruising North For Americade 2008

Moto Guzzi USA to Showcase its Expanding Line of Cruisers and Sport Tourers

At Annual Rally at New York’s Stunning Adirondack Park in June

 

NEW YORK – June 1, 2008 – Bringing authentic Italian touring to one of America’s most anticipated motorcycle gatherings, Moto Guzzi USA will welcome guests at the upcoming Americade annual rally with an array of events and attractions that celebrate the Italian brand’s heritage of styling and performance.

 

Taking place from June 2-7 at upstate New York’s stunning Adirondack Park, Americade gathers the motorcycle manufacturers from throughout the world for a weeklong motorcycle celebration.  The event is also highlighted by an extensive schedule of activities, including a charity poker run, seminars and clinics and a trade show.

 

To commemorate this eagerly awaited celebration, Moto Guzzi will offer current and future Guzzi riders a first-hand opportunity to experience all the elements that have made the fabled Italian Eagle one of the world’s preeminent motorcycle touring brands for almost nine decades.

 

Highlights will include “Ride With Moto Guzzi USA” on the evening of June 5.  This is an ideal opportunity for Moto Guzzi owners and friends to meet up and take a ride.  The festivities will begin with a pre-ride barbeque at 5 p.m., followed by a tour around picturesque Lake George and a post-ride ice cream social at the Lake George Docks.

 

Throughout the course of Americade, Moto Guzzi will offer demo rides from its location at Lake George’s Roaring Brook Ranch.  Heading the pack will be the top-selling Norge 1200 GT, the true personification of an Italian touring bike.  This “Modern Gran Turismo,” which boasts an elegant and dynamic design in a short wheelbase, will be joined at the Guzzi display by two of its stable mates: the new-for-2008 Breva 1200 Sport, which blends the power and style of the signature Moto Guzzi transverse V-twin with advanced Italian styling; and the air-cooled, V-twin Breva 750, which has earned industry acclaim for its compact size, ergonomic riding position and easy handling characteristics.

 

To further entice Americade guests, Moto Guzzi USA is offering a $500 coupon for anyone who test-rides a Norge 1200 GT, Breva Sport or Breva 750.  The coupon can be used towards the purchase of Moto Guzzi accessories or apparel during the purchase of an eligible new 2006, 2007 or 2008 Moto Guzzi during the 60 days immediately following the conclusion of Americade.

 

With Moto Guzzi staff on hand to provide insights into the legendary story of the Italian brand that Carlo Guzzi built as well as the latest motorcycles, the Moto Guzzi exhibit will be a must-do stop for anyone interested in motorcycles that prefer to log miles instead of just pose.

 

 

About Moto Guzzi and Piaggio Group Americas

For more than 85 years, Moto Guzzi has maintained a reputation as one of world’s most prominent manufacturers of motorcycles. The company was founded in 1921 on the shores of Lake Como in the village of Mandello del Lario, Italy, where the motorcycles are still manufactured today.  Moto Guzzi has notched up no fewer than 3,300 racing wins including 14 world GP titles, 22 world records and 11 Isle of Man Tourist Trophy wins in the course of its long history.  For more information on Moto Guzzi’s complete U.S. model line, visit www.motoguzzi-us.com