The Safety of Your L-Category Vehicle is in Question

European Commission proposes long due Regulation on
type-approval of L-category vehicles

According to ACEM, main approach taken by the European Commission appears sound, but the specificity of the vehicles and appropriate lead-time have not always been properly considered – many crucial technical points remain open.

Brussels, 4.10.2010 – Today the European Commission adopted a long anticipated proposal on new type-approval of L-category vehicles. This proposal makes provisions on many different safety and environmental requirements for a wide range of vehicles such as two- or three-wheel powered cycles, mopeds, motorcycles with and without a side-car, tricycles, on-road quads and mini-cars. The Members of ACEM, the European Motorcycle Manufacturers Association, have been urging policy makers for a regulatory framework with a long-term vision ensuring employment and the competitiveness of the sector in Europe. 

Whilst broadly speaking the main approach of the European Commission appears sound, according to ACEM’s, in its complexity today’s proposal missed out on many important aspects which will need to be carefully considered by Council and European Parliament. These crucial technical points will also need to be addressed in the development of the four additional Regulations announced by the European Commission, which will contain test procedures, technical details and administrative provisions.
 
This regulation falls during a critical time for the motorcycle industry. The economic crisis triggered a drop in registrations of L-category vehicles. In 2010 the EU market has shrunk by one third compared to pre-crisis figures. The first semester of 2010 recorded a -30% compared to the same period of 2008, indicating that this sector is still far from recovery.

In this context, ACEM wishes to underline the utmost importance of the progressive introduction of environmental and safety measures allowing for sufficient lead-time, for new and existing types. This is particularly important given the price impact that the proposed legislative package will have, especially for small and medium displacement vehicles.  

The EC proposed provisions in regards to market surveillance are welcome to safeguard economic operators against unfair competition and, provided they are implemented effectively, will ensure re-establishing a level playing field and preventing non-compliant products from reaching the EU market, while restoring confidence in EU legislation.

The Motorcycle Industry in Europe is looking forward to working with the European Commission, the European Parliament and the Council on this proposal and will release more detailed comments in the coming days.

Stefan Pierer, ACEM President and CEO of Austrian manufacturer KTM Sport Motorcycles stated: “Since 2004 ACEM Members have been at the forefront of road safety, with voluntary commitments on Automatic Headlamp On and Advanced Braking Systems.  In regards to environmental measures, Industry proposals have been laid out already in 2008 presenting the EC with a feasible roadmap.  While the document reflects some of the industry proposals, the addition of some technically unrealistic requirements, which do not take into account current production and market realities, are of serious concern and require further detailed reflections, to ensure competitiveness and employment in the sector.”

Note to editors:
ACEM, the Motorcycle Industry in Europe, is the professional body representing the interests and combined skills of 12 powered two wheelers (PTWs) manufacturers producing a total of 26 motorcycle and moped brands, and 15 national associations out of 13 European countries, guaranteeing jobs to over 150.000 people. The aggregated turnover of the PTW sector (manufacturing, plus upstream and downstream activities) amounted to Euro 34 billion in 2006. Manufacturers alone account for Euro 7 billion. The members of ACEM are responsible for 90% of the production and up to 80% of the European powered two-wheeler (PTW) market.

Reference document:
European Commission, Enterprise and Industry, Legislative Proposal:
http://ec.europa.eu/enterprise/sectors/automotive/documents/proposals/index_en.htm

More information, statistics and policy statements at: http://www.acem.eu/

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Aprilia Brings the Entertainment to Moto GP Indy

From road racing and flat track competition to extreme stunts downtown,
Aprilia is everywhere during 2nd annual Red Bull Indianapolis Moto GP
weekend

NEW YORK – August 12, 2009 – Aprilia USA races into legendary Indianapolis
Motor Speedway for the 2nd annual Red Bull Indianapolis Moto GP weekend with
a full schedule of world-class competition and entertainment.  As the
dominant manufacturer in both the 125cc and 250cc Moto GP classes, Aprilia
will be setting the pace to claim pole positions and podiums. The weekend
also holds plenty of action for dirt racing fans, with the Aprilia USA/Lloyd
Brothers Motorsports flat track team returning to the historic Indy Mile for
the AMA Flat Track Grand Nationals.  Also returning is the popular Aprilia
All-Star Challenge, the main event of the stunt-riding XDL freestyle
championships, held in downtown Indianapolis.

Aprilia, which leads the manufacturers’ standings in both the 250cc and
125cc GP classes, is the brand to beat thanks to world-class machines and
talent. Team Blusens Aprilia will be the team to watch in the 125 GP class.
2008 125cc Rookie of the Year Scott Redding, the youngest rider ever to win
a Grand Prix race at the age of fifteen, will battle for repeat victories.
In the 250 cc GP class, Team Toth Aprilia will also be prepared to claim the
podium thanks to the winning rider combination of Imre Toth and Mattia
Pasini. 

The Brickyard won’t be the only place to get caught up in the spirit of
competition.  The best dirt trackers in the nation will duke it out at the
Indiana State Fairgrounds Indy Mile when the AMA Flat Track Championship
Series comes to town the same weekend.  Aprilia owners and dealers are
invited to cheer on the Aprilia USA/Lloyd Brothers Motorsports team of Jon
Goodwin and Jerry Steele.

Aprilia also has a high-energy presence in downtown Indianapolis.  The
Aprilia All-Star Challenge portion of the 2009 XDL Sportbike Freestyle
Championship series combines racing with serious stunt riding.  The nation’s
top talent competes on stock Aprilia SXV 450 Supermoto machines on a
predetermined course, battling the clock and each other with target
stoppies, rolling burnout slaloms and other gravity-defying stunts.

Aprilia owners, their guests, racers and dealers will again find a special
welcome mat put out just for them.  From 6 to 9 pm on August 29th, Aprilia
USA will welcome them at an exclusive Moto GP party at the Pioneer of Our
Land Pavilion inside the Indiana State Fairgrounds.  The event, which takes
place just prior to the AMA Flat Track Grand Nationals, features food,
refreshments, entertainment and a special unveiling of the much anticipated
Aprilia RSV4.  The party is free for Aprilia owners and dealers, their
guests are welcome for $10 per person. An RSVP is required.  Please contact
apriliaparty@piaggiogroupusa.com to reserve or to request more information.

About Aprilia and Piaggio Group Americas

Aprilia world headquarters are in Noale (Venice, Italy).  Founded in 1962,
the company designs and manufactures motorcycles in Noale, with additional
production facilities in Scorzè.  With 40 motorcycling world championship
titles (33 road and 7 off-road) under its belt, Aprilia is the only European
manufacturer to have a complete on- and off-road model portfolio, ranging
from sporty scooters, innovative off-road bikes and tough adventure tourers
to award-winning super sport bikes including.  For information on Aprilia’s
complete U.S. model line, visit the company’s website at http://www.apriliausa.com.

Ride for the Kids

Moto Guzzi and AMA Pro Racing President Roger Edmondson Join Chick-fil-A
Kyle Petty Charity Ride for Kids

Celebrity-rider autographed Moto Guzzi Norge will raise additional fund at
2010 Sound and Speed charity auction

NEW YORK – April 28, 2009 – Moto Guzzi motorcycles http://www.motoguzzi-us.com have
delighted riders with their unique motor music and long-distance riding
comfort for over 80 years.  Now, one of this storied brand’s thoroughly
modern sport touring motorcycles, the Moto Guzzi Norge, will travel
cross-country on the 15th anniversary Chick-fil-A Kyle Petty Charity Ride,
starting in Stevenson, Wash. on May 8.  Piloted by AMA Pro Racing President
and Grand-AM CEO Roger Edmondson, the Moto Guzzi Norge will head east, along
with over 200 other riders and motorcycles, collecting autographs from
celebrity participants along the route.  Its final destination is the
January 2010 Sound and Speed charity auction http://www.soundandspeed.org in
Nashville, Tenn., benefitting children’s charities, including Petty’s
Victory Junction camp.
     
“I’ve been an enthusiastic rider for over 53 years and I’m especially happy
to combine my passion for motorcycles with a terrific cause like Kyle and
Pattie’s charity ride,” said Edmondson.  Edmondson, who was first hooked on
two wheels when he bought a scooter at the age of 13, is no stranger to Moto
Guzzi.  He owned one of the best-loved Moto Guzzi models, an 850 LeMans –
the same model that AMA Motorcycle Hall of Famer Mike Baldwin unexpectedly
took to a runaway victory in the 1976 AMA Superbike race at Loudon, New
Hampshire.
     
Edmondson will be adding a number of non-standard “options’ to the Norge
along the route.  To prep the Moto Guzzi for its final destination, the 2010
Sound and Speed charity auction, he’ll ask notable ride participants like
NASCAR legend Harry Gant, Chick-fil-A president and COO Dan Cathy, football
great Herschel Walker and PGA Tour professional Davis Love III to add their
autographs to the motorcycle.
     
     
Supported by a growing number of caring riders each year, the 15th
anniversary Ride benefits Victory Junction and other children’s
charities. Petty and his wife, Pattie, founded Victory Junction in
Randleman, N.C., in 2004. The year-round camp serves children ages 6 to 16,
with serious health issues, at no cost to their families. The Petty’s plans
to open a second Victory Junction will come to fruition on May 13 when the
Ride stops in Kansas City, Kan., to participate in a ceremonial
groundbreaking celebration at the site of the new camp. 
     
Since its inception, the Ride has visited 49 states and donated more than
$12 million to children’s charities. Riders have traveled approximately 7.9
million cumulative motorcycle miles, and 13 riders have participated all 15
years.  For complete and current information on the Ride, visit
http://www.kylepettycharityride.com.
     
About Moto Guzzi and Piaggio Group Americas
     
For more than 85 years, Moto Guzzi has maintained a reputation as one of
world’s most prominent manufacturers of motorcycles. The company was founded
in 1921 on the shores of Lake Como in the village of Mandello del Lario,
Italy, where the motorcycles are still manufactured today.  Moto Guzzi has
notched up no fewer than 3,300 racing wins including 14 world GP titles, 22
world records and 11 Isle of Man Tourist Trophy wins in the course of its
long history. 
     
In December 2004 Moto Guzzi became part of the Piaggio Group, Europe’s
leading manufacturer of two wheelers and one of the world’s most recognized
and respected names in motorcycle and scooter production.  For more
information on Moto Guzzi’s complete U.S. model line, visit
http://www.motoguzzi-us.com.

The Aprilia Adventure Heads Cross-Country

The Aprilia Adventure Heads Cross-Country 

Aprilia USA adds five additional dates to its popular new consumer ride experience

 NEW YORK, NY – April 3, 2009 – Following the successful launch and fast sell-out of the Aprilia Adventure ride experience during this year’s Daytona Bike Week, Aprilia USA has added five additional dates to the program.  Enthusiasts will now be able to reserve a full hour of seat time to evaluate and enjoy the latest Aprilia motorcycles on the best regional roads.  Participants even take home some special mementos of the experience.  The Aprilia Adventure is available at:

  • AMA Superbike Weekend at Road Atlanta, Braselton, GA, April 3-5
  • AMA Superbike Weekend at Road America, Elkhart Lake, WI, June 5-7
  • AMA Daytona SportBike Weekend at Laguna Seca Speedway, Monterey, CA, July 3-5
  • AMA Vintage Motorcycle Days at Mid Ohio Sportscar Course, Lexington, OH, July 24-26
  • AMA Superbike Weekend at Virginia International Raceway, Alton, VA, August 14-16.

For riders who want to experience the adrenaline rush of Aprilia motorcycles, the Aprilia Adventure is the antidote to the traditional short demo ride.  Instead of a few minutes riding through traffic, enthusiasts have plenty of time to fully appreciate the real capabilities of the bikes.  Along the way, participants also enjoy hospitality, refreshments and an Aprilia gift bag.  The Aprilia Adventure is open to licensed riders with proper riding gear for $20.00 per person. 

“The Aprilia Adventure Daytona ride sold out by 9:30 a.m. each day – in fact, we had riders lined up with their lawn chairs as early as 7 a.m. just to get a jump on the line,” said Rick Panettieri, brand manager, Aprilia USA.  “We think there’s strong demand from serious motorcyclists to do more than just kick the tires or take a few turns – and we’re looking forward to offering that opportunity at more events this year.”

Each hour-long Aprilia Adventure ride is customized to take advantage of the best local and regional riding routes.  Along the way, riders sample and swap new 2009 models such as the all-new Aprilia Dorsoduro 750 as well as long-time favorites, such as the award-winning Tuono and RSV 1000 R.  Registration for the ride is exclusively on-site at each event.  For the latest information on Aprilia products and events, visit www.apriliausa.com.

About Aprilia and Piaggio Group Americas

Aprilia world headquarters are in Noale (Venice, Italy).  Founded in 1962, the company designs and manufactures motorcycles in Noale, with production facilities in Scorzè.  With 38 motorcycling world championship titles (32 road and 6 off-road) under its belt, Aprilia is the only European manufacturer to have a complete on- and off-road model portfolio, ranging from sporty scooters, innovative off-road bikes and tough adventure tourers to award-winning super sport bikes.  For information on Aprilia’s complete U.S. model line, visit the company’s website at www.apriliausa.com.

 In December 2004 Aprilia became part of the Piaggio Group, Europe’s leading manufacturer of two wheelers and one of the world’s most recognized and respected names in motorcycle and scooter production.

Cool off with the classics this summer at the AMA’s Motorcycle Hall of Fame

Cool off with the classics this summer at the AMA’s Motorcycle Hall of Fame
Museum

PICKERINGTON, OH – Two-wheel enthusiasts are invited to the American
Motorcyclist Association’s (AMA) Motorcycle Hall of Fame Museum this summer
for the 4th annual Japanese Motorcycle Saturday on June 6, 2009, and the 4th
annual British & European Motorcycle Saturday on August 22, 2009.  Located
on the AMA campus in Pickerington, Ohio, just a few miles east of Columbus,
the Museum is the country’s premier showcase of motorcycling heritage and
history. 

Both events are expected to attract hundreds of riders, and will feature
un-judged bike shows and seminars from collectors and experts.  The 4th
annual Japanese Motorcycle Saturday on June 6 will showcase a wide variety
of motorcycles representing decades of metric design and engineering
ingenuity.  From sportbikes to café racers to tourers, every bike style is
welcome.  Enthusiasts can ride in on a classic Japanese bike or simply stop
by to admire the vintage machines.  Last year a 1983 Honda CB1100R and an
early 1980s Yamaha RZ500 two-stroke were highlights of the event.

Later in the summer, the Museum will host the 4th annual British & European
Motorcycle Saturday on August 22.  Plenty of Ducatis, Triumphs, Nortons,
BMWs, Aprilias, Moto Guzzis and other marques that are sure to impress will
be on display for the event.  The spotlight at British & European Motorcycle
Saturday was stolen last year by the Ducati Riders of Ohio Club, with over
20 members riding in for the event – one on Ducati’s finest, the
Desmosedici.  This year’s showcase promises to feature equally compelling
classics.

Admission for each Classic Motorcycle Saturday event is only $10 and
includes access to all museum exhibits, including “MotoStars: Celebrities +
Motorcycles,” an installation spotlighting a number of the world’s most
well-known enthusiasts, and “Awesome-Ness,” chronicling the career of the
legendary Arlen Ness.

Additional details about Classic Motorcycle Saturdays can be found at
http://www.motorcyclemuseum.org or by calling (614)856-2222.

About the AMA’s Motorcycle Hall of Fame Museum

The AMA’s Motorcycle Hall of Fame Museum tells the exciting stories and
preserves the history of American motorcycling. Visitors to the Museum will
find award-winning exhibits rotating through three major exhibition halls.
Each exhibit immerses guests in the stories of American motorcycling by
capturing the thrill of the open road, the excitement of racing or the
inspiration of memorable personalities. The Museum is also home to the AMA’s
Motorcycle Hall of Fame, honoring the distinguished men and women who have
played a vital role in shaping the sport and business of motorcycling,
thanks to their competitive spirit, passion, vision and entrepreneurship.
Located just east of Columbus, on the campus of the American Motorcyclist
Association in Pickerington, Ohio, the non-profit Museum is open seven days
a week, 9 a.m. to 5 p.m., and closed on Easter, Thanksgiving, Christmas and
New Year’s Day. For more information call (614) 856 – 2222 or visit
http://www.motorcyclemuseum.org.

Tribute Dinner for Dick Burleson

8-time AMA National Enduro Champion; 8-time FIM ISDT Gold Medalist For more than 35 years, Enduro and off-road riders from around the country and many places in the world have witnessed the extraordinary riding skills of one – Motorcycle Hall of Famer Richard “Dick” Burleson. Untold numbers of stories have been told and re-told about riding in the thick of the woods and then, out of nowhere, thinking “That guy passed me like I was standing still. How did he do that?” During the Dick Burleson Tribute Dinner, http://www.dickburlesontribute.com, in Daytona Beach on March 4, 2009, we just may be able to find out. Where: Holiday Inn; Deland, Florida (Daytona Beach area) When: Wednesday, March 4, 2009 Time: Dinner begins at 7:00 PM Dick Burleson’s achievements in racing and in the motorcycle industry are numerous and memorable. Dick always had a keen sense for racing talent and was a most willing mentor for many that went on to huge success as competitors and champions. His colleagues and friends want to acknowledge his contribution to racing and the industry by hosting a dinner that is open to everyone. The Burleson Tribute Dinner is conveniently scheduled the evening prior to the AMA Alligator National Enduro in Daytona Beach on March 5. In addition to the many friends that Dick has in racing and in the industry itself, Moose Racing and Parts Unlimited are the Host Sponsors of what should be a fantastic event. Come join in the fun! It will be unforgettable. **There is a limit on seating for the Tribute Dinner, so those interested in attending should log on to http://www.dickburlesontribute.com for more details and to purchase their tickets. For information about this release, please contact: Bill Kniegge Greg Davis 714 423 2297 407 617 3417 billk@bluestradatours.com gregdavis3@aol.com

Moto Guzzi Announces “Grand Tour of Italy in America” Winner

Moto Guzzi Announces “Grand Tour of Italy in America” Winner

From Tuscany (California) to Rimini (South Carolina) and 78 Italian-inspired
destinations in between, an Ohio motorcycle enthusiast lives la dolce vita
American-style

New York, NY – February 6, 2009 – John E. Frick, a Cincinnati, Ohio-based
business owner, passionate motorcycle enthusiast and long-distance endurance
rider, will be enjoying his next two-wheel adventure on a new Moto Guzzi
Norge 1200.  Moto Guzzi’s distinctive sport touring bike has been awarded to
Frick for winning the “Grand Tour of Italy in America,” a unique motorcycle
tour created by the American Motorcycling Association (AMA) as part of its
AMA Road Riding Cycle Trader Tours With KOA Along The Way program.  The “do
it yourself” tour was designed to appeal to riders who appreciate both the
thrill of the ride and the joy of discovering new destinations – in this
case all inspired by Italian locales and culture.

Participants were challenged to chart their own course from an official list
of destinations, ranging from towns like The Vatican, Louisiana, to venues
such as the Tuscany Motel in Wildwood, New Jersey.  Embodying the relaxed
pace and spirit of Italy, the tour stipulated no time or mileage limits,
allowing riders to travel at their own pace.  Riders documented each
official stop with a photo to provide proof of their visit. One point was
earned for each destination in a participant’s home state; two points were
awarded for stops visited in adjoining states, and three points for all
distant destinations. 

Competitors with 25 or more points earned a commemorative pin and were
entered into a special sweepstakes.  In addition to the Moto Guzzi Norge
1200 grand prize, sweepstakes winners received “motociclista style”
wearables from Moto Guzzi’s new line of retro-inspired sweaters, as well as
modern riding gear designed for the serious enthusiast.

All registrants received a complimentary Moto Guzzi towel, collectible pin,
and a coupon redeemable for a new Moto Guzzi hat. 

To claim his Moto Guzzi Norge 1200 grand prize, Frick visited more than
80 locations over the course of seven months. Stops included Argenta, Il;
Milan, TN; Rimni, S.C.; Rome, MS; Genoa, WI; Verona, ND; Tivoli, NY;
Sardinia, OH; Parma, MO, and, of course, Italy, TX.  Frick also visited
more than 25 Motor Guzzi dealerships, as well as Italian-themed locations
such as the Italian-American Banquet Hall in Livonia, MI, and an Italian
festival in Nutley, NJ.

“For me, every phase of the Grand Tour was fun, from planning and riding to
finding a unique or interesting object for the photo to document the visit,
even the record-keeping,” Frick said. “The learning element of the tour
was certainly a big part of the attraction. For example, I previously had no
idea that there is a city in Italy (population 32,000)  with the name of
Nola.  So I decided to visit Nola, Mississippi, which may have a population
of 10!”

With plenty of roads leading to Rome – or hundreds of other Italian-inspired
destinations – Frick’s adventures prove that the Italian spirit is thriving
on U.S. soil.  And, when enjoyed on a legendary Moto Guzzi motorcycle, it’s
double the dolce vita.

About Moto Guzzi and Piaggio Group
Founded in 1921, Moto Guzzi is one of Europe’s oldest continuous
manufacturers of motorcycles. This revered brand continues to produce
machines from its original location on the beautiful shores of Lake Como in
the village of Mandello del Lario, Italy. For information about Moto Guzzi,
visit http://www.motoguzzi-us.com.

With approximately 7,000 employees, approximately 708,500 vehicles sold in
2007, 5 R&D centers, 7 production facilities in Europe and Asia, and
operations in over 50 countries, the Piaggio Group has a consolidated
leadership in the European 2 wheeler market.  Its production includes
scooters, motorcycles and mopeds in the 50cc to 1,200 cc displacement range,
marketed under the Piaggio, Vespa, Gilera, Derbi, Aprilia, Scarabeo and Moto
Guzzi brands.