Vespa Congratulates the City of Boston for Sustainability Effort

MOTOR SCOOTER COMMUTERS EARN EXCLUSIVE

PARKING SPACES IN BOSTON

 

  NEW YORK (Sept. 7, 2010) – Metropolitan traffic congestion is an ever-growing concern that perplexes most U.S. cities, frustrating urban planners and residents alike. Increasing the use of two-wheel transportation is a simple alternative to reducing traffic congestion that urban commuters face daily across America.

 For the growing number of residents living in metro Boston looking for the same solution to their in-town transportation challenges, switching to motor scooters is a very appealing option. However, with the switch, urban commuters sometimes find it difficult to locate designated parking areas, which prompted Boston to implement a motor scooter parking program modeled after successful efforts in other major metropolitan cities.

On August 26, the city of Boston began executing a motor scooter and motorcycle on-street parking pilot program to better accommodate two-wheel commuting in the city. Scooter enthusiasts will now find 40 spaces designated for scooter and motorcycle parking throughout the Back Bay area. The spaces are metered and pro-rated with 25 cents buying one hour instead of the standard 15 minutes. For commuters, the meters will be on from 8 a.m. to 8 p.m., and off at nights. Additionally, the parking spots do not have a time limit, eliminating the need to feed the meter.

 “I’d like to congratulate Mayor Thomas Menino on his decision to execute a two-wheel parking program for the city of Boston,” said Paolo Timoni, president and CEO of Piaggio Group Americas, importers of Vespa motor scooters. “With better fuel economy than hybrid cars, scooters are not only a viable solution when it comes to reducing traffic congestion, but equally effective at reducing America’s oil consumption and protecting our environment. With this new initiative, therefore, Mayor Thomas Menino has also taken a concrete step to help Bostonians to reduce their oil consumption and carbon footprint. I can only hope that more cities will follow Boston’s example and offer similar programs for two-wheel commuters.”

 In 2007 Piaggio Group Americas conducted a traffic model study in New York City in response to the growing concerns about traffic congestion.  The results showed by shifting the daytime vehicle mix to 80 percent cars / 20 percent scooters, the following would result annually: 

 A total decrease in delay of more than 4.6 million hours per year – which translates to time savings of nearly 100 working hours per person;

Reduction in carbon dioxide (CO2) emissions by more than 26,000 tons (52,000,000-pounds) per year;

A decrease in fuel consumption by more than 2.5 million gallons per year

A total savings for New York City of more than $122 million per year in fuel and labor productivity.

In addition to Boston, many other US metropolitan cities already have programs and incentives for two-wheel commuters. San Francisco has more than 1,000 designated parking spaces and areas for motor scooters, and several other cities have orchestrated motor scooter commuter days, including Atlanta and Philadelphia. On a national level, the annual Ride to Work Day (set for June 20, 2011; see more at http://www.ridetowork.org) continues to raise the visibility of two-wheel commuting and demonstrates how motor scooters and motorcycles make parking easier and help traffic flow.For more information about the benefits of two-wheel transportation, visit www.vespausa.com and click on the Vespanomics section.

 About The Piaggio Group

 Established in 1884 by Rinaldo Piaggio, and based out of Pontedera in Pisa, Italy; the Piaggio Group is one of the world’s top manufacturers of two-wheel motor vehicles.  With more than 7,000 employees, an annual production of more than 610,000 vehicles in 2009, five R&D centers, seven production facilities in Europe and Asia and operations in more than 50 countries – the Piaggio Group has a consolidated leadership in the European two-wheeler market.  The company produces scooters, motorcycles and mopeds in the 50cc to 1,200cc displacement range, marketed under the Piaggio, Vespa, Gilera, Derbi, Aprilia, Scarabeo and Moto Guzzi brands.  The Group also manufactures three- and four-wheel light transportation vehicles for the Ape, Porter and Quargo ranges.

  

   

 

BREAST CANCER ORGANIZATIONS AND VESPA USA ZOOM TOWARD NEW PINK VESPA

BREAST CANCER ORGANIZATIONS AND VESPA USA ZOOM TOWARD NEW PINK VESPA
FUND-RAISING MILESTONES
   
NEW YORK, Oct. 14, 2009 – As National Breast Cancer Awareness Month nears
the midway point, several nonprofit agencies participating in Vespa USA’s
Pink fund-raising program are reaching – and reaching for – impressive new
milestones.  The newest initiative underway is
http://www.armyofwomen.org/Pink_Vespa_Contest from the Love/Avon Army of Women, a
program of the Dr. Susan Love Research Foundation, whose goal is to
encourage members to recruit one million women to take part in breast cancer
research.  The top five individuals who recruit the most new members for the
Army of Women will be entered into a drawing to win a pink Vespa LX 50.
Others, like Young Survival Coalition (YSC), are just a few paces away from
reaching their target of recruiting 10,000 fans on their Facebook fan page
http://www.facebook.com/youngsurvivalcoalition.

Vespa USA is working with a number of women’s organizations as part of
Lifetime Networks’ 15th annual National Breast Cancer Awareness Month
campaign, “Stop Breast Cancer for Life: The Power of 15.” Each agency
received a donated pink Vespa LX 50 to help raise funds for their unique
missions – from research and education to peer and resource support.
Consumers who want to help support these causes are invited to check out all
the current Pink Vespa initiatives at http://www.vespausa.com.
     
PURSUING THE CURE: MILES TO GO BEFORE WE SLEEP

Large or small, professionally organized or grassroots; it is these
nonprofit organizations that have put the national spotlight on breast
cancer and garnered strong public and corporate support to fight the
disease; by providing patients and affected families with important tools
and resources.  There is still much work to be done, and Vespa USA invites
everyone to support these or any of the great ongoing efforts by individuals
and companies alike.

Now through Nov. 23, 2009, the Army of Women is adding a special incentive
to those helping the organization reach its goal of one million members.
The top five registered member recruiters will be entered into a drawing and
will have a chance to win a limited edition pink Vespa LX 50 by recruiting
the most new members during the specified dates.  Official details for the
contest can be found at http://www.armyofwomen.com. The winner also agrees to
extend the reach of this campaign by using the pink Vespa to promote the
Army of Women and documenting their recruitment journey through a blog on
the Army of Women Web site.

Young Survival Coalition (YSC), an organization focused on women under 40
affected by breast cancer, is inviting supporters to become fans on their
Facebook page.  With a goal of recruiting 10,000 Facebook fans – currently
their page has more than 9,000 – the YSC is rapidly approaching the finish
line.  Anyone who becomes a fan prior to Nov. 16, 2009, will be eligible to
win the pink Vespa LX 50.

Vespa fans also have a chance to support breast cancer awareness by bidding
and ultimately donating their purchase price to one of a number of online
auctions.  Several auctions are ending soon, such as the Breast Cancer
Research Foundation’s (www.bcrfcure.org) online auction through
charitybuzz.com – which ends Oct. 22, 2009.

Cup With Love (www.cupwithlove.org), an organization providing emotional
support to anyone impacted by cancer; and Nueva Vida (www.nueva-vida.org),
an organization that informs, supports and empowers Latinas whose lives are
affected by cancer; are also raffling off a pink Vespa through their
respective Web sites during October.

The Vespa Pink Campaign invites all current and future scooter fans to
actively participate in one or all the Breast Cancer Awareness Month
programs. Agencies adding a pink Vespa to their October fund-raising
initiatives include: Breast Cancer Network of Strength, The Breast Cancer
Research Foundation, Breastcancer.org, Bright Pink, Cup With Love, Dr. Susan
Love Research Foundation, The Greater New York City Affiliate of Susan G.
Komen for the Cure, My Vision Foundation, Nueva Vida, Prevent Cancer
Foundation, SHARE and Young Survival Coalition. For more information on all
of the participating breast cancer organization programs, visit
http://www.vespausa.com and learn how to support unique breast cancer fundraising
efforts around the country.

Breast cancer affects everyone.  This year alone, 192,370 new cases of
invasive breast cancer will be diagnosed among women in the United States.
It is the leading cause of cancer death in women ages 15 to 54, and nearly
half of all Vespa riders are women.  A woman is diagnosed with breast cancer
every three minutes and the disease claims a life every 13 minutes. These
women are mothers, sisters and wives – but breast cancer also directly
touches men.  Every year almost 2,000 men are diagnosed with breast cancer
and 440 will die.

ABOUT VESPA USA:

Vespa USA is a division of Piaggio Group USA. Established in 1884, by
Rinaldo Piaggio, in the industrial town of Pontedera in Tuscany, Italy – a
province of Pisa; the Piaggio Group is one of the world’s top manufacturers
of two-wheeled vehicles.  With more than 7,000 employees, an annual
production of more than 650,000 vehicles in 2008, five R&D centers, seven
production facilities in Europe and Asia, and operations in more than 50
countries – the Piaggio Group has a consolidated leadership in the European
two-wheeler market.  The company produces scooters, motorcycles and mopeds
in the 50cc to 1,200 cc displacement range, marketed under the Piaggio,
Vespa, Gilera, Derbi, Aprilia, Scarabeo and Moto Guzzi brands.  Piaggio also
manufactures three- and four-wheel light transportation vehicles for the
Ape, Porter and Quargo ranges. For more information about Vespa USA visit
http://www.vespausa.com. Get social with Vespa USA by following the latest news and
events on Twitter at http://www.twitter.com/vespausa or becoming a fan on Facebook
at http://www.facebook.com/vespausa

Vespa Pink Campaign Supports Fight Against Breast Cancer

Vespa Pink Campaign Supports Fight Against Breast Cancer

A partnership with Lifetime Networks helps boost fund-raising horsepower for
a diverse group of non-profit agencies passionate about changing breast
cancer statistics

NEW YORK – Sept. 9, 2009 – The next time you see a distinctively pink Vespa
zooming by, it might just be one of the Vespa LX 50 scooters that more than
a dozen non-profit agencies devoted to battling breast cancer are adding to
their autumn Breast Cancer Awareness initiatives. Through a partnership with
Lifetime Networks’ 15th annual National Breast Cancer Awareness Month
campaign, “Stop Breast Cancer for Life: The Power of 15,” Vespa USA
(www.vespausa.com), is bringing a boost of extra horsepower to each of the
participating agencies’ Breast Cancer Awareness Month programs by donating a
limited-edition pink Vespa.  Each agency, from internationally known
organizations like The Breast Cancer Research Foundation and the Dr. Susan
Love Research Foundation to the Breast Cancer Network of Strength, My Vision
Foundation, BreastCancer.org and the Prevent Cancer Foundation, is creating
its own unique Vespa-fueled fund-raising initiative, from online auctions to
special events and membership incentives.

“In today’s economy, people are being more and more selective about how they
donate, which means we are always considering creative ways to connect with
new audiences,” said Dr. Susan Love, President of the Dr. Susan Love
Research Foundation.  “While the color pink is now universally associated
with breast cancer awareness, simply being aware is not enough.  Our mission
is to move breast cancer beyond a cure and we are doing it by recruiting one
million women nationwide to sign up and be part of our Army of Women
initiative.  We welcome Vespa to our arsenal and plan to use our pink Vespa
to ignite all women to reach out and recruit every woman in their life to
sign up and be part of the movement to find the cause and prevent breast
cancer once and for all.”

The Vespa Pink Campaign invites all current and future scooter fans to
actively participate in one or all the Breast Cancer Awareness Month
programs. The agencies adding a pink Vespa to their October fund-raising
initiatives are: Breast Cancer Network of Strength, The Breast Cancer
Research Foundation, BreastCancer.org, Bright Pink, Cup With Love, Dr. Susan
Love Research Foundation, The Greater New York City Affiliate of Susan G.
Komen for the Cure, My Vision Foundation, Nueva Vida, Prevent Cancer
Foundation, SHARE and the Young Survival Coalition.

Since its post-World War II debut in Italy, Vespa has been a symbol of
freedom – a perfect match for the organizations whose mission it is to help
the millions of women and men touched by the disease to prevent, manage and
survive its indiscriminate reach.  Prior to the launch of October’s Vespa
Pink Campaign, Vespa USA dealers already ordered 1,000 limited-edition pink
Vespa LX 50s, some of which were purchased by local supporters of breast
cancer-related causes.  Vespa aims to build on the popularity of the retail
models by offering the donated scooters as a platform for catching the eyes
– and donation dollars – of even more supporters.

“There are so many unique needs in the fight against breast cancer, and
we’re happy to play a small part in helping these agencies get the word out
about their special work,” said Paolo Timoni, President and CEO of Piaggio
Group Americas.  “For instance, Nueva Vida’s efforts focus on the Latina
community, Breast Cancer Network of Strength provides information from a
survivor’s perspective and the Young Survival coalition is devoted to
education and supporting young women affected by breast cancer – these
organizations and their missions are as diverse as the people who ride
Vespas.”

Here is the current list of charity events and activities that feature a
pink Vespa LX 50:

• Breast Cancer Network of Strength http://www.networkofstrength.org will host an
event on October 6 at the Hard Rock Café in Chicago, IL;

• BreastCancer.org will host an event in Philadelphia November 14 with
Fuelthecure.net;

• The Breast Cancer Research Foundation’s http://www.bcrfcure.org auction,
including the pink Vespa LX 50, goes live on charitybuzz.com September 29
and ends October 22, 2009;

• Bright Pink http://www.BeBrightPink.org will list its pink Vespa on eBay during
the month of October with eBay’s Giving Works;

• Cup with Love http://www.cupwithlove.org will conduct a raffle from October 1 –
31, 2009

• Dr. Susan Love Research Foundation http://www.dslrf.org will launch a social
media contest titled “How Would You Recruit an Army of Women?,” October
through November, 2009;

• The Greater New York City Affiliate of Susan G. Komen for the Cure
http://www.komennyc.org will offer the Vespa as a reward incentive to fundraisers
who exceed their Komen NYC
Race for the Cure pledge goals between September 14 and October 31;

• My Vision Foundation http://www.myvision.org make a minimum $100 donation through
October for a chance to win the pink Vespa LX 50;

• Nueva Vida http://www.nueva-vida.org will conduct a raffle from September 23
through October 31;

• Prevent Cancer Foundation  http://www.preventcancer.org Sign up for “Screen Your
Boobs” alerts through October and participants are automatically entered to
win the pink Vespa;

• SHARE’s http://www.sharecancersupport.org sixth annual “A Second Helping of Life”
tasting and live auction event features leading female chefs and chance to
bid on the pink Vespa LX 50.  The event is scheduled for September 21, 2009
from 6 to 9:30 p.m. at Chelsea Piers in New York City. Tickets can be
purchased by calling (212) 719-0364, ext. 239;

• Young Survival Coalition http://www.youngsurvival.org Through November 16, become
a “fan” on the Young Survival Coalition’s Facebook page and you can have a
chance to win the pink Vespa LX 50; 

Vespa USA will announce the final details concerning each of the charities’
pink Vespa fundraising initiatives during the middle of September.
Information about the charities and their programs can also be found on the
Vespa USA Web site (www.VespaUSA.com).

For 15 years, Lifetime’s Stop Breast Cancer for Life initiative has been
dedicated to offering women the most up-to-date, comprehensive information
about breast cancer.  Lifetime has also collected more than 24 million
petition signatures on myLifetime.com, and for 13 years has fought to urge
Congress to pass the bipartisan Breast Cancer Patient Protection Act.  The
bi-partisan bill would end the practice of “drive-through mastectomies,”
which refers to the practice where women are sometimes forced to leave the
hospital just hours after invasive breast surgery. 

Breast cancer affects everyone.  This year alone, 192,370 new cases of
invasive breast cancer will be diagnosed among women in the United States.
It is the leading cause of cancer death in women ages 15 to 54, and almost
half of all Vespa riders are women.  A woman is diagnosed with breast cancer
every three minutes and the disease claims a life every 13 minutes. These
women are mothers, sisters, wives – but breast cancers also directly touches
men.  Every year almost 2,000 men are diagnosed with breast cancer and 440
will die.

About The Piaggio Group:

Established in 1884 by Rinaldo Piaggio and based in Pontedera (Pisa), Italy,
the Piaggio Group is one of the world’s top manufacturers of two-wheel motor
vehicles.  With more than 7,000 employees, an annual production of more than
650,000 vehicles in 2008, five R&D centers, seven production facilities in
Europe and Asia, and operations in more than 50 countries, the Piaggio Group
has a consolidated leadership in the European two-wheeler market.  The
company produces scooters, motorcycles and mopeds in the 50cc to 1,200 cc
displacement range, marketed under the Piaggio, Vespa, Gilera, Derbi,
Aprilia, Scarabeo and Moto Guzzi brands.  The Group also manufactures three-
and four-wheel light transportation vehicles for the Ape, Porter and Quargo
ranges. For more information about Piaggio USA, visit: http://www.piaggiousa.com.

Vespa USA Invites Scooter Enthusiasts to Amerivespa

Vespa USA Invites Scooter Enthusiasts to Amerivespa 

 

Celebrate your independence from traditional transportation costs and constraints at the nation’s largest scooter enthusiast gathering

 

 

 

NEW YORK, June 25, 2009 – Vespa USA invites enthusiasts everywhere to jump into the saddle of their favorite scooter and head to Los Gatos, CA from July 2 to 5 for Amerivespa 2009, an annual celebration of scooter culture and community, organized by the Vespa Club of America (VCOA).  This year’s edition is also co-hosted by the Vespa Club Los Gatos and the event is expected to draw hundreds of participants from every corner of the country.  True to the scooter community’s focus on camaraderie and inclusivity, everyone as well as all makes and models are welcome – regardless of whether you prefer your scooters vintage or modern, or are a new or seasoned rider.

“Vespa owners and fans value the spirit of freedom and adventure, and nowhere is that more evident than at this country’s biggest annual scooter get-together,” said Kevin Andrews, brand manager, Vespa USA.  “We’re looking forward to celebrating the Fourth of July weekend doing what we like best – making new friends with fellow scooterists and sharing new adventures.”

This year’s Amerivespa attendees will enjoy a wide range of events, activities and entertainment, including the chance to win an all-new Vespa GTS 300 Super, Vespa’s highest-performance scooter to-date.  Throughout the long holiday weekend, attendees can be busy participants or just enjoy bystander status.  You’ll see some of the most colorful customs as well as rare restorations at the non-traditional Concours d’Elegance, which celebrates the scooter in all its fun forms instead of focusing on matching part numbers and standards of correctness.  Competition-minded riders might want to enter the scooter drag race – where your ability to cross the finish line last will get you on the podium.  Whether you’re a serious scooterist with an interest in factory technician tips or a casual rider who would prefer a guided shopping ride, there’s an opportunity to twist-and-go in many different directions.

For more information, please visit http://www.amerivespa.org or visit the AmeriVespa Facebook page at http://www.facebook.com/pages/Amerivespa-2009/62309843061.  For the latest news about Vespa scooters, please ride on over to www.vespaUSA.com 

 

About The Piaggio Group:

Established in 1884 by Rinaldo Piaggio and based in Pontedera (Pisa, Italy), the Piaggio Group is one of the world’s top manufacturers of two-wheel motor vehicles.  With over 7,000 employees, an annual production of more than 708,000 vehicles in 2007, 5 R&D centers, 7 production facilities in Europe and Asia, and operations in over 50 countries, the Piaggio Group has a consolidated leadership in the European two-wheeler market. 

 

The company produces scooters, motorcycles and mopeds in the 50cc to 1,200 cc displacement range, marketed under the Piaggio, Vespa, Gilera, Derbi, Aprilia, Scarabeo and Moto Guzzi brands.  The Group also manufactures three- and four-wheel light transportation vehicles for the Ape, Porter and Quargo ranges.

 

About Vespa Club of America:

The Vespa Club of America is dedicated to promoting scootering and the appreciation of the fine Vespa Motor scooter. Filled with ranks of vintage and modern enthusiasts, the VCOA puts out a quarterly magazine, and promotes the Amerivespa national scooter rally every year. More information can be found at www.VespaClubUSA.org

The Aprilia Adventure Heads Cross-Country

The Aprilia Adventure Heads Cross-Country 

Aprilia USA adds five additional dates to its popular new consumer ride experience

 NEW YORK, NY – April 3, 2009 – Following the successful launch and fast sell-out of the Aprilia Adventure ride experience during this year’s Daytona Bike Week, Aprilia USA has added five additional dates to the program.  Enthusiasts will now be able to reserve a full hour of seat time to evaluate and enjoy the latest Aprilia motorcycles on the best regional roads.  Participants even take home some special mementos of the experience.  The Aprilia Adventure is available at:

  • AMA Superbike Weekend at Road Atlanta, Braselton, GA, April 3-5
  • AMA Superbike Weekend at Road America, Elkhart Lake, WI, June 5-7
  • AMA Daytona SportBike Weekend at Laguna Seca Speedway, Monterey, CA, July 3-5
  • AMA Vintage Motorcycle Days at Mid Ohio Sportscar Course, Lexington, OH, July 24-26
  • AMA Superbike Weekend at Virginia International Raceway, Alton, VA, August 14-16.

For riders who want to experience the adrenaline rush of Aprilia motorcycles, the Aprilia Adventure is the antidote to the traditional short demo ride.  Instead of a few minutes riding through traffic, enthusiasts have plenty of time to fully appreciate the real capabilities of the bikes.  Along the way, participants also enjoy hospitality, refreshments and an Aprilia gift bag.  The Aprilia Adventure is open to licensed riders with proper riding gear for $20.00 per person. 

“The Aprilia Adventure Daytona ride sold out by 9:30 a.m. each day – in fact, we had riders lined up with their lawn chairs as early as 7 a.m. just to get a jump on the line,” said Rick Panettieri, brand manager, Aprilia USA.  “We think there’s strong demand from serious motorcyclists to do more than just kick the tires or take a few turns – and we’re looking forward to offering that opportunity at more events this year.”

Each hour-long Aprilia Adventure ride is customized to take advantage of the best local and regional riding routes.  Along the way, riders sample and swap new 2009 models such as the all-new Aprilia Dorsoduro 750 as well as long-time favorites, such as the award-winning Tuono and RSV 1000 R.  Registration for the ride is exclusively on-site at each event.  For the latest information on Aprilia products and events, visit www.apriliausa.com.

About Aprilia and Piaggio Group Americas

Aprilia world headquarters are in Noale (Venice, Italy).  Founded in 1962, the company designs and manufactures motorcycles in Noale, with production facilities in Scorzè.  With 38 motorcycling world championship titles (32 road and 6 off-road) under its belt, Aprilia is the only European manufacturer to have a complete on- and off-road model portfolio, ranging from sporty scooters, innovative off-road bikes and tough adventure tourers to award-winning super sport bikes.  For information on Aprilia’s complete U.S. model line, visit the company’s website at www.apriliausa.com.

 In December 2004 Aprilia became part of the Piaggio Group, Europe’s leading manufacturer of two wheelers and one of the world’s most recognized and respected names in motorcycle and scooter production.

“I Love You Man”

NEW YORK, March 19, 2009 – How far would you go for your bro? In the new Paramount Pictures comedy “I Love You, Man” Peter Klaven (actor Paul Rudd) and Sydney Fife (actor Jason Segel) raise that benchmark to hilarious new heights.  As the two buddies test and stretch the boundaries of friendship in adventure after adventure, they’re aided and abetted by a Vespa LXV 150.  On-screen, the Vespa is a fun and fuel efficient friend.  In the real world, every Vespa is also a great companion for more serious pursuits, such as combating traffic congestion, energy consumption and harmful carbon dioxide emissions.

   

"I Love You Man"
"I Love You Man"

        

Leading up to the movie’s opening on March 20, fans have the opportunity to win the Vespa LXV 150 that was used by Segel in the movie, by entering the “I Love You, Man – How Far Would You Go For Your Bro Comment Contest” on MySpace.  Long-suffering friends are invited to submit their favorite example of just what length they went to for a pal by March 20.  The best tale of woe will qualify to win the Vespa.  In addition, Paramount Pictures created an exclusive poster featuring the Vespa LXV for fans to download from the Vespa website.

           

Whether traveling solo, with a best friend or a significant other, consumers will be hard-pressed to find a better partner than a Vespa.  Combining stylish Italian form with premium quality and function, Vespas get up to 100 miles per gallon and save owners an average of $6000 per year versus driving a mid-size sedan.  Add a twist-n-go automatic transmission and the ability to park a Vespa in the smallest of spaces and it’s the most accommodating friend you’ll ever have.  For more information visit www.VespaUSA.com.

 

About The Piaggio Group:

 

With about 7,000 employees, an annual production of more than 680,700 vehicles in 2007, 5 R&D centers, 7 production facilities in Europe and Asia, and operations in over 50 countries, the Piaggio Group has a consolidated leadership in the European 2 wheeler market.  Its production includes scooters, motorcycles and mopeds in the 50cc to 1,200 cc displacement range, marketed under the Piaggio, Vespa, Gilera, Derbi, Aprilia, Scarabeo and Moto Guzzi brands.

Piaggio Opens National Technical Center in Southern California

Piaggio Opens National Technical Center in Southern California

New product testing and technical training facility supports continued
expansion of company’s Aprilia, Moto Guzzi, Piaggio and Vespa brand dealer
network

NEW YORK, March 4, 2009 – Piaggio Group Americas, importer and distributor
of Aprilia, Moto Guzzi, Piaggio and Vespa brands, announces the opening of
its new national Technical Center in Costa Mesa, CA.  The 12,000 square foot
facility houses the company’s product testing and technical training
operations, including factory product training and classroom instruction for
service technicians from all U.S. and Canadian dealerships, as well as Latin
American importers.  Piaggio, which had all-time record-setting U.S. sales
in 2008, continues to expand both its model line and dealer network with
over 500 dealers serving customers in North America.  The company also
anticipates ongoing strong demand for its diverse range of scooters and
motorcycles as consumers shift focus to more economical personal
transportation.
     
With design, engineering and manufacturing based in Italy, providing North
and South American dealers and importers with more convenient access to
factory expertise and the latest technical information is especially
important to Piaggio Group Americas’ U.S. based team.
     
“While many manufacturers choose to train technicians at technical colleges,
we believe that nothing compares to getting the inside story about the
latest Aprilia, Moto Guzzi, Piaggio or Vespa straight from the factory’s own
technical experts,” said Erik Larson, Director, Technical Service and
Warranty, Piaggio Group Americas. “Factory-level training means that our
dealer service professionals will learn from the very best – the technical
professionals who were part of a new motorcycle or scooter model’s actual
development.  And, that first-hand factory expertise translates into a real
service edge for Piaggio dealers.”
     
The new facility expands Piaggio’s presence in Orange County, California, a
home base for numerous motorcycle manufacturers, suppliers and industry
groups.  In addition to giving the company a bigger West Coast footprint,
the new Technical Center also allows Piaggio’s U.S. team access to ongoing
road and off-road testing.  Whether it’s the powerful new Vespa GTS 300
Super scooter or cutting-edge new technology, such as the Aprilia 850 Mana’s
unique transmission management system, staff can now evaluate each product’s
technical strengths in both classroom and real world settings, year-round.
     
In addition to product testing and technician training, the Piaggio
Technical Center also serves as the headquarters for the company’s West
Coast press and promotional fleet, including media test bikes.   
         
About The Piaggio Group:

Established in 1884 by Rinaldo Piaggio and based in Pontedera (Pisa, Italy),
the Piaggio Group is one of the world’s top manufacturers of two-wheel motor
vehicles.  With over 7,000 employees, an annual production of more than
708,000 vehicles in 2007, 5 R&D centers, 7 production facilities in Europe
and Asia, and operations in over 50 countries, the Piaggio Group has a
consolidated leadership in the European two-wheeler market. 

The company produces scooters, motorcycles and mopeds in the 50cc to 1,200
cc displacement range, marketed under the Piaggio, Vespa, Gilera, Derbi,
Aprilia, Scarabeo and Moto Guzzi brands.  The Group also manufactures three-
and four-wheel light transportation vehicles for the Ape, Porter and Quargo
ranges.