Aprilia Launches Unique Twist on Traditional Demo Rides in Daytona

Aprilia Launches Unique Twist on Traditional Demo Rides in Daytona

The New Aprilia Adventure Daytona is Reserved for Serious Enthusiasts NEW YORK, NY – February 5, 2009 – Aprilia USA is introducing a new way for consumers to experience Aprilia motorcycles. Starting with the 2009 Daytona Bike Week, March 2 – 7, the company will offer its new Aprilia Adventure riding experience to serious enthusiasts with a taste for discovering the adrenaline rush of Aprilia motorcycles on a real-world ride. Participants who are considering adding more – or a new set of – cylinders to their garage can truly experience the latest Aprilia motorcycles on miles of scenic backroads, enjoy hospitality, refreshments and breathtaking views along the way, and take home a limited edition shirt, Aprilia Racing hat and other rewards. The Aprilia Adventure Daytona is open to licensed riders with proper riding gear for $20.00 per person. “A traditional ten-minute, right-hand-turn only demo ride just doesn’t provide enough seat time for someone to understand the attributes that really differentiate Aprilia motorcycles,” says Rick Panettieri, brand manager, Aprilia USA. “Aprilia’s innovative technology, such as the multi-shift-mode sport transmission on the 850 Mana or the tri-map ride-by-wire system of our 750 Shiver and Dorsoduro doesn’t just look impressive on a spec sheet – it really delivers a unique riding experience. Our new version of the demo ride will give riders more time to fully appreciate Aprilia technology.” Each hour-and-a-half Aprilia Adventure Daytona ride will be customized to take advantage of the best local and regional riding routes. Along the way, riders can sample and swap new 2009 models such as the all-new Aprilia Dorsoduro 750 as well as long-time favorites, such as the award-winning Tuono and RSV 1000 R. Registration for the ride is exclusively on-site at each event, with sessions available during Daytona Bike Week from 9 am to 5 pm daily. Interested enthusiasts are invited to visit the Aprilia Adventure Daytona registration area at the Aprilia Factory Demo Truck, in front of Daytona International Speedway. Following Daytona, The Aprilia Adventure series will travel to select major motorcycle events to be announced. For the latest information on Aprilia products and events, visit http://www.apriliausa.com. About Aprilia and Piaggio Group Americas Aprilia world headquarters are in Noale (Venice, Italy). Founded in 1962, the company designs and manufactures motorcycles in Noale, with production facilities in Scorzè. With 38 motorcycling world championship titles (32 road and 6 off-road) under its belt, Aprilia is the only European manufacturer to have a complete on- and off-road model portfolio, ranging from sporty scooters, innovative off-road bikes and tough adventure tourers to award-winning super sport bikes. For information on Aprilia’s complete U.S. model line, visit the company’s website at http://www.apriliausa.com. In December 2004 Aprilia became part of the Piaggio Group, Europe’s leading manufacturer of two wheelers and one of the world’s most recognized and respected names in motorcycle and scooter production.

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Annual AMA Motorcycle Hall of Fame Museum Breakfast at Daytona Bike Week to

Annual AMA Motorcycle Hall of Fame Museum Breakfast at Daytona Bike Week to
Feature Renowned Racers Scott Parker and Jay Springsteen

Famed Tuner Bill Werner to Lead Program

PICKERINGTON, OHIO – Racing legends Scott Parker and Jay Springsteen will be
the guests of honor at the 21st Annual Motorcycle Hall of Fame Museum
“Friendraising” Breakfast on Friday, March 6, in Daytona Beach, Florida. The
flat track champions will share stories with celebrated Harley-Davidson
tuner Bill Werner, whose skills helped Parker and Springsteen to a number of
their AMA Grand National Championships.

The Museum breakfast, a Daytona Bike Week tradition, allows attendees to mix
and mingle with motorcycling’s biggest names, as well as receive rare inside
look at their lives and careers. The event is open the public and tickets
are $49 per person. All proceeds support the non-profit Motorcycle Hall of
Fame Museum and its mission of telling the exciting stories and preserving
the history of American motorcycling.

The talents and accomplishments of Parker, Springsteen, and Werner have led
each to be inducted into the AMA’s Motorcycle Hall of Fame. Parker, inducted
in 2003, is considered one of the great motorcycle racers in the history of
AMA racing. During his career, Parker was a nine-time AMA Grand National
Champion and set an all-time record with his 94 Grand National Championship
race wins, including 55 AMA National Mile wins and 35 AMA Half-Mile wins.
Parker is also a three-time winner of the AMA Pro Athlete of the Year award.
Like Parker, Springsteen is considered one of the best in AMA racing
history. Inducted into the AMA’s Motorcycle Hall of Fame in 2003,
Springsteen is a three-time AMA Grand National Champion with over 40
National Championship flat track race wins. 

At the 2009 Museum breakfast, Parker and Springsteen will look back at their
astonishing careers through a discussion led by Bill Werner. Werner, one of
the most successful tuners in AMA Grand National racing history, was
inducted into the AMA’s Motorcycle Hall of Fame in 2000. He offers a unique
perspective on the careers of Parker and Springsteen, as he turned the
wrenches for both.

To join Scott Parker, Jay Springsteen, and Bill Werner at the 21st Annual
Motorcycle Hall of Fame Museum “Friendraising” Breakfast, immediate
reservations are recommended. The breakfast will be held at the Hilton
Daytona Beach Oceanfront Resort in Daytona Beach, Florida, on Friday, March
6, 2009. Registration will begin at 8:00 a.m. with breakfast served at 8:30
a.m. Parker, Werner, and Springsteen will host an autograph session
following the conclusion of the breakfast. Admission is $49 per person.
Sponsorships are also available, and all proceeds benefit the Motorcycle
Hall of Fame Museum. To make reservations or learn about event sponsorship
opportunities, contact the Museum at (614) 856-2222 or visit
http://www.motorcyclemuseum.org.

About the AMA’s Motorcycle Hall of Fame Museum

The AMA’s Motorcycle Hall of Fame Museum tells the exciting stories and
preserves the history of American motorcycling. Visitors to the Museum will
find award-winning exhibits rotating through three major exhibition halls.
Each exhibit immerses guests in the stories of American motorcycling by
capturing the thrill of the open road, the excitement of racing or the
inspiration of memorable personalities. The Museum is also home to the AMA’s
Motorcycle Hall of Fame, honoring the distinguished men and women who have
played a vital role in shaping the sport and business of motorcycling,
thanks to their competitive spirit, passion, vision and entrepreneurship.
Located just east of Columbus, on the campus of the American Motorcyclist
Association in Pickerington, Ohio, the non-profit Museum is open seven days
a week, 9 a.m. to 5 p.m., and closed on Easter, Thanksgiving, Christmas and
New Year’s Day. For more information call (614) 856 – 2222 or visit
http://www.motorcyclemuseum.org.

AMA’s Motorcycle Hall of Fame Museum Opens 2009 with Events Celebrating

AMA’s Motorcycle Hall of Fame Museum Opens 2009 with Events Celebrating
Classic Motorcycles

PICKERINGTON, OHIO – The AMA’s Motorcycle Hall of Fame Museum invites fans
of vintage machines to rev up for two notable events. The International CBX
Owner’s Association (ICOA) will pay a special visit the Museum on Saturday,
January 24, 2009. Two weeks later, on Saturday, February 7, the Museum will
host the Penton Owner’s Group (POG) for the 8th Annual Penton Day. All
riders are welcome at both events.

The ICOA event on January 24 begins at 9:30 a.m., with a tour of the
Museum’s colorful exhibits, including “MotoStars: Celebrities + Motorcycles”
and “Awesome-Ness,” an installation chronicling the career of legendary
customizer Arlen Ness. The day will continue with a technical session and
presentation by special guest racer Geoff Smale.
Smale is known for a number of racing accomplishments, including becoming
series champion of the British Earlystocks “1300 production” class in 2000
astride a CBX with unmodified displacement. Smale also one of twelve racers
to lap at over 100 mph in a sidecar outfit, both as driver as well as
passenger, during the Isle of Man TT races. The ICOA’s visit to the Museum
will be held in conjunction with the club’s winter tech rally held in
Columbus, Ohio, on January 24 and 25. The ICOA invites all enthusiasts to
join them at the Museum on January 24. The event is free, but regular Museum
admission rates apply. Riders can log on to http://www.motorcyclemuseum.org for
additional information.

Penton enthusiasts are welcome to bring their machines to display at the
Museum on February 7, when the Penton Owner’s Group holds the 8th Annual
Penton Day. Sign in begins at 9 a.m., with the group’s annual business
meeting starting at 10 a.m. The topic of this year’s event will be the 50th
anniversary of Motorcycle Hall of Famer John Penton’s record-setting
transcontinental run on a BMW, and John will be on hand to share his
memories.  Penton’s son, Motorcycle Hall of Famer and AMA Motorcycle Hall of
Fame
Museum board member Jack Penton, will also be at the Museum to serve as a
host of the annual Penton Day events. Riders interested in joining the
festivities can log on to http://www.motorcyclemuseum.org for additional
information. Membership in the POG is not required and lunch will be
provided.

About the AMA’s Motorcycle Hall of Fame Museum

The AMA’s Motorcycle Hall of Fame Museum tells the exciting stories and
preserves the history of American motorcycling. Visitors to the Museum will
find award-winning exhibits rotating through three major exhibition halls.
Each exhibit immerses guests in the stories of American motorcycling by
capturing the thrill of the open road, the excitement of racing or the
inspiration of memorable personalities. The Museum is also home to the
Motorcycle Hall of Fame, honoring the distinguished men and women who have
played a vital role in shaping the sport and business of motorcycling,
thanks to their competitive spirit, passion, vision and entrepreneurship.
Located just east of Columbus, on the campus of the American Motorcyclist
Association in Pickerington, Ohio, the non-profit Museum is open seven days
a week, 9 a.m. to 5 p.m., and closed on Easter, Thanksgiving, Christmas and
New Year’s Day. For more information call (614) 856 – 2222 or visit
http://www.motorcyclemuseum.org.

AMA’s Motorcycle Hall of Fame Museum Opens 2009 with Events Celebrating

AMA’s Motorcycle Hall of Fame Museum Opens 2009 with Events Celebrating
Classic Motorcycles

PICKERINGTON, OHIO – The AMA’s Motorcycle Hall of Fame Museum invites fans
of vintage machines to rev up for two notable events. The International CBX
Owner’s Association (ICOA) will pay a special visit the Museum on Saturday,
January 24, 2009. Two weeks later, on Saturday, February 7, the Museum will
host the Penton Owner’s Group (POG) for the 8th Annual Penton Day. All
riders are welcome at both events.

The ICOA event on January 24 begins at 9:30 a.m., with a tour of the
Museum’s colorful exhibits, including “MotoStars: Celebrities + Motorcycles”
and “Awesome-Ness,” an installation chronicling the career of legendary
customizer Arlen Ness. The day will continue with a technical session and
presentation by special guest racer Geoff Smale.
Smale is known for a number of racing accomplishments, including becoming
series champion of the British Earlystocks “1300 production” class in 2000
astride a CBX with unmodified displacement. Smale also one of twelve racers
to lap at over 100 mph in a sidecar outfit, both as driver as well as
passenger, during the Isle of Man TT races. The ICOA’s visit to the Museum
will be held in conjunction with the club’s winter tech rally held in
Columbus, Ohio, on January 24 and 25. The ICOA invites all enthusiasts to
join them at the Museum on January 24. The event is free, but regular Museum
admission rates apply. Riders can log on to http://www.motorcyclemuseum.org for
additional information.

Penton enthusiasts are welcome to bring their machines to display at the
Museum on February 7, when the Penton Owner’s Group holds the 8th Annual
Penton Day. Sign in begins at 9 a.m., with the group’s annual business
meeting starting at 10 a.m. The topic of this year’s event will be the 50th
anniversary of Motorcycle Hall of Famer John Penton’s record-setting
transcontinental run on a BMW, and John will be on hand to share his
memories.  Penton’s son, Motorcycle Hall of Famer and AMA Motorcycle Hall of
Fame
Museum board member Jack Penton, will also be at the Museum to serve as a
host of the annual Penton Day events. Riders interested in joining the
festivities can log on to http://www.motorcyclemuseum.org for additional
information. Membership in the POG is not required and lunch will be
provided.

About the AMA’s Motorcycle Hall of Fame Museum

The AMA’s Motorcycle Hall of Fame Museum tells the exciting stories and
preserves the history of American motorcycling. Visitors to the Museum will
find award-winning exhibits rotating through three major exhibition halls.
Each exhibit immerses guests in the stories of American motorcycling by
capturing the thrill of the open road, the excitement of racing or the
inspiration of memorable personalities. The Museum is also home to the
Motorcycle Hall of Fame, honoring the distinguished men and women who have
played a vital role in shaping the sport and business of motorcycling,
thanks to their competitive spirit, passion, vision and entrepreneurship.
Located just east of Columbus, on the campus of the American Motorcyclist
Association in Pickerington, Ohio, the non-profit Museum is open seven days
a week, 9 a.m. to 5 p.m., and closed on Easter, Thanksgiving, Christmas and
New Year’s Day. For more information call (614) 856 – 2222 or visit
http://www.motorcyclemuseum.org.

Aprilia USA Announces 2009 AMA Daytona SportBike Factory Team

Factory Aprilia Millennium Technologies Debuts at Historic Daytona 200

NEW YORK, NY – December 18, 2008 – Aprilia USA, the North American importer
and distributor of Aprilia sport bikes, announces the debut of an all-new
factory-sponsored road racing team in the new 2009 AMA Daytona SportBike
class, part of the 2009 AMA Superbike Championship series. The Factory
Aprilia Millennium Technologies team will be managed exclusively by KWS
Motorsports and will compete on the Aprilia RSV 1000R.  The 12-race Daytona
SportBike class premieres at the historic, first-ever night-time running of
the Daytona 200 at Daytona International Speedway, March 6. 

With the debut of Italy’s Max Biaggi and Shinya Nakano onboard Aprilia’s
much anticipated new RSV4 superbike in the 2009 World Superbike series,
Aprilia USA is considering its rookie season on the Daytona SportBike
circuit as an important American circuit test bed for 2010. 

“With a new team structure, new riders and the new RSV4 en route for 2010,
a season’s worth of preparation with KWS and real-world racing experience
for Aprilia USA at this level has tremendous benefits,” said Rick
Panettieri, brand manager, Aprilia USA.  “The current-model RSV has long
been respected for its race-bred DNA and its precise and predictable
handling under even the most aggressive riding conditions, which has made it
a favorite among track day enthusiasts. We chose KWS Motorsports as a racing
partner for their expertise in creating top-performing race and production
bikes. This will ensure that the RSV is tuned to give the competition a real
challenge.”

Designed to promote close racing action, the new Daytona SportBike series
features a variety of high-performance motorcycles, with four-cylinder,
triple-cylinder and twin-cylinder engines.

Ben Thompson will be returning to the KWS team as the primary rider as well
as 2008 KWS crew chief Michael Godin.  Thompson, who previously rode on
Aprilia’s Moto-ST team at Daytona Motor Speedway, will be teamed with
another, yet to be announced second rider. Factory Aprilia Millennium
Technologies team manager, Chip Spalding, is currently in discussions with
both riders and sponsors and can be contacted for additional information at
the company’s headquarters at chip@kwsmotorsports.com.

“After several successful seasons in AMA Superbike and Superstock,
launching a factory Daytona SportBike program for Aprilia is a real thrill,”
said Spalding.  “Daytona under the lights is the perfect way to start what
we know will be a memorable series.”

“We are very proud to partner with Aprilia USA and are extremely excited to
have the RSV in our race shop,” said team owner Kevin Hunt. “Great racing in
this series starts with a strong production sport bike and the RSV
definitely exceeds that criteria.”  The team will also be supported by long
time KWS sponsor Millennium Technologies, the world renowned leader in the
field of cylinder repair and replating.

About Aprilia and Piaggio Group Americas

Aprilia world headquarters are in Noale (Venice, Italy).  Founded in 1962,
the company designs and manufactures motorcycles in Noale, with production
facilities in Scorzè.  With 38 motorcycling world championship titles (32
road and 6 off-road) under its belt, Aprilia is the only European
manufacturer to have a complete on- and off-road model portfolio, ranging
from sporty scooters, innovative off-road bikes and tough adventure tourers
to award-winning super sport bikes.  For information on Aprilia’s complete
U.S. model line, visit the company’s website at http://www.apriliausa.com.

In December 2004 Aprilia became part of the Piaggio Group, Europe’s leading
manufacturer of two wheelers and one of the world’s most recognized and
respected names in motorcycle and scooter production.

With approximately 7,000 employees, approximately 708,500 vehicles sold in
2007, 5 R&D centers, 7 production facilities in Europe and Asia, and
operations in over 50 countries, the Piaggio Group has a consolidated
leadership in the European 2 wheeler market.  Its production includes
scooters, motorcycles and mopeds in the 50cc to 1,200 cc displacement range,
marketed under the Piaggio, Vespa, Gilera, Derbi, Aprilia, Scarabeo and Moto
Guzzi brands.

About KWS Motorsports

KWS Motorsports is a full service race shop specializing in high performance
late model fuel-injected sportbikes and sportbike engines. The company’s
mission is to provide customers the most powerful, lightest, and fastest
motorcycles and motorcycle powered vehicles in the world. KWS was founded in
1993 by motorcycle racer Kevin Hunt and is a company run and staffed by
motorcycle racers with over 30 years of racing experience and knowledge.
KWS-built engines have been credited with several world top speed records,
professional road racing championships, club racing championships, and
hundreds of race wins.

Customer Satisfaction with the Motorcycle Ownership Experience Reaches Record-High Levels

 

Customer Satisfaction with the Motorcycle Ownership Experience Reaches Record-High Levels

Despite Higher Owner-Reported Motorcycle Prices, Satisfaction with Perceived Value Increases in 2008

 

WESTLAKE VILLAGE, Calif.: 17 December 2008 – Overall satisfaction with the motorcycle ownership experience has increased for a sixth consecutive year to a record-high level, according to the J.D. Power and Associates 2008 Motorcycle Competitive Information StudySM released today.

Now in its 11th year, the study measures owner satisfaction with new motorcycles by examining five major components of the overall ownership experience: product; quality; cost of ownership; sales; and service.

Overall motorcycle ownership satisfaction averages 814 (based on a 1,000-point scale) in 2008, up 5 points from 2007. While all five components driving satisfaction improve in 2008, the most notable increases occur in the areas of cost of ownership and product quality.

Overall, satisfaction with cost of ownership has increased steadily over time. In 2008, satisfaction with cost of ownership improves by 11 points from 2007 to an average of 707. In addition, 18 percent of owners in 2008 report that the cost of owning their motorcycles is “outstanding” (a rating of 10 on a 10-point scale), compared with only 10 percent of customers in 2005 who indicated the same. Furthermore, 30 percent of motorcycle owners in 2008 indicate that the value they received for the price paid is “outstanding,” compared with 21 percent in 2005.

The study finds that product quality has improved in 2008, compared with 2007, primarily due to a decrease in owner-reported problems. The overall number of problems reported averages 152 problems per 100 vehicles (PP100)-down 8 PP100 from 2007. In addition, the number of owners who report having a problem-free experience with their motorcycle averages 42 percent in 2008, an improvement of 3 percentage points, compared with 2007.

“Despite the fact that owners report paying 14 percent more for their motorcycles this year, they are also more satisfied with the value received for the money spent,” said Tim Fox, research manager of the powersports practice at J.D. Power and Associates. “There are several motorcycle models with a higher price point that owners have indicated are a particularly good value for the money. This demonstrates that if you make a superior product, consumers are willing to pay a higher price for it because they believe it to be an excellent value.”

The study also finds that the industry continues to struggle with attracting younger, first-time motorcycle buyers.

“Since 2001, the average age of motorcycle owners has increased from 40 to 47 years,” said Fox. “This indicates that the current population of motorcycle buyers is aging, and a large proportion of these owners are likely to soon exit the market. Because first-time motorcycle buyers comprise 22 percent of all new motorcycle purchases-a figure has remained relatively flat since 2001-it is critical for manufacturers to focus on attracting first-time and younger buyers-primarily those in the Gen X and Y demographics-in order to ensure continued growth in this market.”

The study also includes the following findings:

  • Among motorcycle owners who visit a dealer for repair work, 79 percent report that the repair was performed correctly the first time-an increase of four percentage points from 2007.

 

  • The two problems that have the greatest negative impact on overall product satisfaction are rough paint and engines that overheat. Other problems that have a particularly strong impact on satisfaction include gearshift issues, lacking power, and the ride being too stiff or too soft.

 

  • During the past seven years, satisfaction with the engine and transmission has shown the greatest improvement among product-related aspects.

 

The 2008 Motorcycle Competitive Information Study includes responses from 7,334 owners who purchased new on-road or dual-sport motorcycles between September 2007 and May 2008. Owners were surveyed in September and October 2008.

About J.D. Power and Associates

Headquartered in Westlake Village , Calif. , J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction.  The company’s quality and satisfaction measurements are based on responses from millions of consumers annually.  For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

About The McGraw-Hill Companies

Founded in 1888, The McGraw-Hill Companies (NYSE:  MHP) is a leading global information services provider meeting worldwide needs in the financial services, education and business information markets through leading brands such as Standard & Poor’s, McGraw-Hill Education, BusinessWeek and J.D. Power and Associates. The Corporation has more than 280 offices in 40 countries. Sales in 2007 were $6.8 billion. Additional information is available at http://www.mcgraw-hill.com

J.D. Power and Associates Media Relations Contacts:

Jeff Perlman; Brandware Public Relations; Agoura Hills, Calif.; (818) 706-1915; jperlman@brandwaregroup.com

John Tews; Troy , Mich. ; (248) 312-4119; john.tews@jdpa.com   

No advertising or other promotional use can be made of the information in this release without the express prior written consent of J.D. Power and Associates. www.jdpower.com/corporate

2008 Motorcycle Escaped Shopper Study and Motorcycle Competitive Information Study

J.D. Power and Associates to Release Results of
2008 Motorcycle Escaped Shopper Study on December 10 and

Motorcycle Competitive Information Study on December 17

 

J.D. Power and Associates will release the results of its 2008 Motorcycle Escaped Shopper Study on Wednesday, December 10 and its Motorcycle Competitive Information Study the following Wednesday, December 17.  Both studies will be released at 9 a.m. ET.

 

The inaugural Motorcycle Escaped Shopper Study analyzes the reasons consumers consider a particular motorcycle brand but ultimately purchase a different brand.

 

Now in its 11th year, the Motorcycle Competitive Information Study measures owner satisfaction with new motorcycles by examining five major components of the overall ownership experience: product; quality; cost of ownership; sales; and service.

Members of the J.D. Power and Associates Motorsports Practice, will be available for interviews to discuss study findings after 9 a.m. E.T./6 a.m. P.T.  To schedule an interview, please call: