The Safety of Your L-Category Vehicle is in Question

European Commission proposes long due Regulation on
type-approval of L-category vehicles

According to ACEM, main approach taken by the European Commission appears sound, but the specificity of the vehicles and appropriate lead-time have not always been properly considered – many crucial technical points remain open.

Brussels, 4.10.2010 – Today the European Commission adopted a long anticipated proposal on new type-approval of L-category vehicles. This proposal makes provisions on many different safety and environmental requirements for a wide range of vehicles such as two- or three-wheel powered cycles, mopeds, motorcycles with and without a side-car, tricycles, on-road quads and mini-cars. The Members of ACEM, the European Motorcycle Manufacturers Association, have been urging policy makers for a regulatory framework with a long-term vision ensuring employment and the competitiveness of the sector in Europe. 

Whilst broadly speaking the main approach of the European Commission appears sound, according to ACEM’s, in its complexity today’s proposal missed out on many important aspects which will need to be carefully considered by Council and European Parliament. These crucial technical points will also need to be addressed in the development of the four additional Regulations announced by the European Commission, which will contain test procedures, technical details and administrative provisions.
 
This regulation falls during a critical time for the motorcycle industry. The economic crisis triggered a drop in registrations of L-category vehicles. In 2010 the EU market has shrunk by one third compared to pre-crisis figures. The first semester of 2010 recorded a -30% compared to the same period of 2008, indicating that this sector is still far from recovery.

In this context, ACEM wishes to underline the utmost importance of the progressive introduction of environmental and safety measures allowing for sufficient lead-time, for new and existing types. This is particularly important given the price impact that the proposed legislative package will have, especially for small and medium displacement vehicles.  

The EC proposed provisions in regards to market surveillance are welcome to safeguard economic operators against unfair competition and, provided they are implemented effectively, will ensure re-establishing a level playing field and preventing non-compliant products from reaching the EU market, while restoring confidence in EU legislation.

The Motorcycle Industry in Europe is looking forward to working with the European Commission, the European Parliament and the Council on this proposal and will release more detailed comments in the coming days.

Stefan Pierer, ACEM President and CEO of Austrian manufacturer KTM Sport Motorcycles stated: “Since 2004 ACEM Members have been at the forefront of road safety, with voluntary commitments on Automatic Headlamp On and Advanced Braking Systems.  In regards to environmental measures, Industry proposals have been laid out already in 2008 presenting the EC with a feasible roadmap.  While the document reflects some of the industry proposals, the addition of some technically unrealistic requirements, which do not take into account current production and market realities, are of serious concern and require further detailed reflections, to ensure competitiveness and employment in the sector.”

Note to editors:
ACEM, the Motorcycle Industry in Europe, is the professional body representing the interests and combined skills of 12 powered two wheelers (PTWs) manufacturers producing a total of 26 motorcycle and moped brands, and 15 national associations out of 13 European countries, guaranteeing jobs to over 150.000 people. The aggregated turnover of the PTW sector (manufacturing, plus upstream and downstream activities) amounted to Euro 34 billion in 2006. Manufacturers alone account for Euro 7 billion. The members of ACEM are responsible for 90% of the production and up to 80% of the European powered two-wheeler (PTW) market.

Reference document:
European Commission, Enterprise and Industry, Legislative Proposal:
http://ec.europa.eu/enterprise/sectors/automotive/documents/proposals/index_en.htm

More information, statistics and policy statements at: http://www.acem.eu/

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Aprilia USA Brought Hollywood to Road Racing with Blockbuster Debut

Aprilia USA Brought Hollywood to Road Racing with Blockbuster Debut

Transformers: Revenge of the Fallen inspired Aprilia race bike unveiled
during action-packed Road America weekend

NEW YORK, NY – June 6, 2009 – Aprilia USA  added a special dose of Hollywood
blockbuster excitement to the AMA Pro Daytona SportBike series when it
unveiled a one-of-a-kind Transformers: Revenge of the Fallen inspired race
bike today.  This special stealth edition of an Aprilia RSV 1000 Factory
competition machine made its debut during Round 6 of the road racing series
at Road America in Elkhart Lake, WI.

The aggressively styled Transformers: Revenge of the Fallen Aprilia bike
revved up excitement for the June 24 opening of one of this year’s most
anticipated movies among an estimated audience of over 70,000 race fans. 
     
Enthusiasts had plenty of chances to see the bike up close, on the track,
online and will be able to watch it during a future segment of AMA Pro Prime
Time on SpeedTV.  Following its Paddock debut, KWS Factory Aprilia Millenium
Technologies rider Ben Thompson (97) took the bike to the starting grid
twice.  Race 1 of the Daytona SportBike was at 4 p.m., Saturday, June 6 and
Race 2 begins at 2 p.m. on Sunday, June 7.  In addition to his exclusive
ride, Thompson waged an equally ferocious helmet, whose design matches the
Transformers: Revenge of the Fallen theme.

In addition, Aprilia hosted an exclusive Midwest unveiling of the
revolutionary 2010 RSV 4 Factory streetbike.  Expected to transform the
production superbike category with its unique blend of brutal power, Italian
style and technical innovation, this was the very first Midwest appearance
of the Aprilia RSV 4.  It is the only RSV 4 currently on U.S. soil.

Aprilia and superbike fans also had the chance to test the latest
motorcycles from the Italian manufacturer by partaking in the Aprilia
Adventure: Road America.  For riders who want to experience the adrenaline
rush of Aprilia motorcycles, the Aprilia Adventure is the antidote to the
traditional short demo ride.  Instead of a few minutes riding through
traffic, enthusiasts had plenty of time to fully appreciate the real
capabilities of the bikes.  Along the way, participants also enjoyed
hospitality, refreshments and an Aprilia gift bag.  The Aprilia Adventure
was open to licensed riders with proper riding gear for $20.00 per person. 

About “Transformers: Revenge of the Fallen”

In the highly-anticipated “Transformers: Revenge of the Fallen,” debuting
June 24, 2009, Sam Witwicky (Shia LaBeouf) again joins with the Autobots®
against their sworn enemies, the Decepticons®. Michael Bay directs from a
screenplay by Ehren Kruger & Roberto Orci & Alex Kurtzman.
“Transformers” was the highest grossing original film and bestselling DVD of
2007. The film also received three Oscar® nominations and won “Best Movie”
at the MTV Movie Awards.

TRANSFORMERS is a brand of Hasbro, Inc. (NYSE:HAS). Hasbro is a worldwide
leader in children’s and family leisure time products and services with a
rich portfolio of brands and entertainment properties that provides some of
the highest quality and most recognizable play and recreational experiences
in the world. As a brand-driven, consumer-focused global company, Hasbro
brings to market a range of toys, games and licensed products, from
traditional to high-tech and digital, under such powerful brand names as
TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and
WIZARDS OF THE COAST. Come see how we inspire play through our brands at
http://www.hasbro.com (C) 2009 Hasbro, Inc. All Rights Reserved.

DreamWorks Pictures and Paramount Pictures Present In Association with
Hasbro A di Bonaventura Pictures Production A Tom DeSanto/Don Murphy
Production A Michael Bay Film “Transformers: Revenge of the Fallen” starring
Shia LaBeouf, Megan Fox, Josh Duhamel, Tyrese Gibson, Kevin Dunn, Julie
White, John Benjamin Hickey, Ramon Rodriguez, Isabel Lucas, Glenn Morshower
and John Turturro. The film is directed by Michael Bay. Written by Ehren
Kruger & Roberto Orci & Alex Kurtzman. Based on Hasbro’s Transformers™
Action Figures. Produced by Don Murphy & Tom DeSanto, Lorenzo di Bonaventura
and Ian Bryce. Executive producers are Steven Spielberg, Michael Bay, Brian
Goldner and Mark Vahradian. This film has been rated PG-13 for intense
sequences of sci-fi action violence, language, some crude and sexual
material, and brief drug material.

About Aprilia and Piaggio Group Americas

Aprilia world headquarters are in Noale (Venice, Italy).  Founded in 1962,
the company designs and manufactures motorcycles in Noale, with production
facilities in Scorzè.  With 38 motorcycling world championship titles (32
road and 6 off-road) under its belt, Aprilia is the only European
manufacturer to have a complete on- and off-road model portfolio, ranging
from sporty scooters, innovative off-road bikes and tough adventure tourers
to award-winning super sport bikes.  For information on Aprilia’s complete
U.S. model line, visit the company’s website at http://www.apriliausa.com.

In December 2004 Aprilia became part of the Piaggio Group, Europe’s leading
manufacturer of two wheelers and one of the world’s most recognized and
respected names in motorcycle and scooter production.

Aprilia to Unveil RSV 4 Factory on May 30 at FIM Superbike World Championship Race

Aprilia to Unveil RSV 4 Factory on May 30 at FIM Superbike World Championship Race

 

Eagerly awaited U.S. debut to be held at Utah’s Miller Motorsports Park

 

NEW YORK, NY – May 27, 2009 – Aprilia USA, the North American importer and distributor of Aprilia motorcycles and scooters ,  announced plans for the official U.S. unveiling of its eagerly awaited RSV 4 Factory superbike at the  upcoming FIM World Superbike Championship USA round at Miller Motorsports Park in Toole, Utah.

 

Scheduled for Saturday, May 30, at noon at the Aprilia display truck, the U.S. premiere will also be highlighted by the appearance of Aprilia Racing’s World Superbike team of Max Biaggi and Shinya Nakano. The racers will be stateside to compete in the HANNspree FIM Superbike Championship, the seventh and only U.S. stop in the 14 race series.

 

Biaggi and Nakano will look to add to Aprilia’s extensive history of on-track accomplishments.  To date, the brand has earned 40 world championships, 254 MotoGP wins and eight Superbike victories.   Aboard a racing version of the RSV 4, the newly formed team takes to tracks around the world on a superbike that has generated acclaim throughout the international motorcycle community.

 

Designed and built with the same philosophy adopted by Aprilia’s racing division, the RSV 4 Factory follows a completely innovative approach in its design and construction.  Its narrow 999 cc V-four cylinder engine, the use of state-of-the-art electronics, lightweight frame and extreme compactness are only a few of the features that will make this newest Aprilia truly unique to customers in the U.S. and throughout the world.

 

“The level of excitement and anticipation for the RSV 4 Factory has been unprecedented,” said Aprilia USA Brand Manager Rick Panettieri.  “This is a truly amazing bike with awesome performance and we felt it would be ideal to unveil it here to Superbike race fans and passionate Aprilia enthusiasts.”   Race fans who visit the Aprilia display this weekend can have their photo taken with the RSV 4 and receive complimentary Aprilia racing gifts and memorabilia.

 

About Aprilia and Piaggio Group Americas

Aprilia world headquarters are in Noale (Venice, Italy).  Founded in 1962, the company designs and manufactures motorcycles in Noale, with production facilities in Scorzè.  With 38 motorcycling world championship titles (32 road and 6 off-road) under its belt, Aprilia is the only European manufacturer to have a complete on- and off-road model portfolio, ranging from sporty scooters, innovative off-road bikes and tough adventure tourers to award-winning super sport bikes.  For information on Aprilia’s complete U.S. model line, visit the company’s website at http://www.apriliausa.com.

 

In December 2004 Aprilia became part of the Piaggio Group, Europe’s leading manufacturer of two wheelers and one of the world’s most recognized and respected names in motorcycle and scooter production.

 

With approximately 7,000 employees, approximately 708,500 vehicles sold in 2007, 5 R&D centers, 7 production facilities in Europe and Asia, and operations in over 50 countries, the Piaggio Group has a consolidated leadership in the European 2 wheeler market.  Its production includes scooters, motorcycles and mopeds in the 50cc to 1,200 cc displacement range, marketed under the Piaggio, Vespa, Gilera, Derbi, Aprilia, Scarabeo and Moto Guzzi brands.

Ride for the Kids

Moto Guzzi and AMA Pro Racing President Roger Edmondson Join Chick-fil-A
Kyle Petty Charity Ride for Kids

Celebrity-rider autographed Moto Guzzi Norge will raise additional fund at
2010 Sound and Speed charity auction

NEW YORK – April 28, 2009 – Moto Guzzi motorcycles http://www.motoguzzi-us.com have
delighted riders with their unique motor music and long-distance riding
comfort for over 80 years.  Now, one of this storied brand’s thoroughly
modern sport touring motorcycles, the Moto Guzzi Norge, will travel
cross-country on the 15th anniversary Chick-fil-A Kyle Petty Charity Ride,
starting in Stevenson, Wash. on May 8.  Piloted by AMA Pro Racing President
and Grand-AM CEO Roger Edmondson, the Moto Guzzi Norge will head east, along
with over 200 other riders and motorcycles, collecting autographs from
celebrity participants along the route.  Its final destination is the
January 2010 Sound and Speed charity auction http://www.soundandspeed.org in
Nashville, Tenn., benefitting children’s charities, including Petty’s
Victory Junction camp.
     
“I’ve been an enthusiastic rider for over 53 years and I’m especially happy
to combine my passion for motorcycles with a terrific cause like Kyle and
Pattie’s charity ride,” said Edmondson.  Edmondson, who was first hooked on
two wheels when he bought a scooter at the age of 13, is no stranger to Moto
Guzzi.  He owned one of the best-loved Moto Guzzi models, an 850 LeMans –
the same model that AMA Motorcycle Hall of Famer Mike Baldwin unexpectedly
took to a runaway victory in the 1976 AMA Superbike race at Loudon, New
Hampshire.
     
Edmondson will be adding a number of non-standard “options’ to the Norge
along the route.  To prep the Moto Guzzi for its final destination, the 2010
Sound and Speed charity auction, he’ll ask notable ride participants like
NASCAR legend Harry Gant, Chick-fil-A president and COO Dan Cathy, football
great Herschel Walker and PGA Tour professional Davis Love III to add their
autographs to the motorcycle.
     
     
Supported by a growing number of caring riders each year, the 15th
anniversary Ride benefits Victory Junction and other children’s
charities. Petty and his wife, Pattie, founded Victory Junction in
Randleman, N.C., in 2004. The year-round camp serves children ages 6 to 16,
with serious health issues, at no cost to their families. The Petty’s plans
to open a second Victory Junction will come to fruition on May 13 when the
Ride stops in Kansas City, Kan., to participate in a ceremonial
groundbreaking celebration at the site of the new camp. 
     
Since its inception, the Ride has visited 49 states and donated more than
$12 million to children’s charities. Riders have traveled approximately 7.9
million cumulative motorcycle miles, and 13 riders have participated all 15
years.  For complete and current information on the Ride, visit
http://www.kylepettycharityride.com.
     
About Moto Guzzi and Piaggio Group Americas
     
For more than 85 years, Moto Guzzi has maintained a reputation as one of
world’s most prominent manufacturers of motorcycles. The company was founded
in 1921 on the shores of Lake Como in the village of Mandello del Lario,
Italy, where the motorcycles are still manufactured today.  Moto Guzzi has
notched up no fewer than 3,300 racing wins including 14 world GP titles, 22
world records and 11 Isle of Man Tourist Trophy wins in the course of its
long history. 
     
In December 2004 Moto Guzzi became part of the Piaggio Group, Europe’s
leading manufacturer of two wheelers and one of the world’s most recognized
and respected names in motorcycle and scooter production.  For more
information on Moto Guzzi’s complete U.S. model line, visit
http://www.motoguzzi-us.com.

The Aprilia Adventure Heads Cross-Country

The Aprilia Adventure Heads Cross-Country 

Aprilia USA adds five additional dates to its popular new consumer ride experience

 NEW YORK, NY – April 3, 2009 – Following the successful launch and fast sell-out of the Aprilia Adventure ride experience during this year’s Daytona Bike Week, Aprilia USA has added five additional dates to the program.  Enthusiasts will now be able to reserve a full hour of seat time to evaluate and enjoy the latest Aprilia motorcycles on the best regional roads.  Participants even take home some special mementos of the experience.  The Aprilia Adventure is available at:

  • AMA Superbike Weekend at Road Atlanta, Braselton, GA, April 3-5
  • AMA Superbike Weekend at Road America, Elkhart Lake, WI, June 5-7
  • AMA Daytona SportBike Weekend at Laguna Seca Speedway, Monterey, CA, July 3-5
  • AMA Vintage Motorcycle Days at Mid Ohio Sportscar Course, Lexington, OH, July 24-26
  • AMA Superbike Weekend at Virginia International Raceway, Alton, VA, August 14-16.

For riders who want to experience the adrenaline rush of Aprilia motorcycles, the Aprilia Adventure is the antidote to the traditional short demo ride.  Instead of a few minutes riding through traffic, enthusiasts have plenty of time to fully appreciate the real capabilities of the bikes.  Along the way, participants also enjoy hospitality, refreshments and an Aprilia gift bag.  The Aprilia Adventure is open to licensed riders with proper riding gear for $20.00 per person. 

“The Aprilia Adventure Daytona ride sold out by 9:30 a.m. each day – in fact, we had riders lined up with their lawn chairs as early as 7 a.m. just to get a jump on the line,” said Rick Panettieri, brand manager, Aprilia USA.  “We think there’s strong demand from serious motorcyclists to do more than just kick the tires or take a few turns – and we’re looking forward to offering that opportunity at more events this year.”

Each hour-long Aprilia Adventure ride is customized to take advantage of the best local and regional riding routes.  Along the way, riders sample and swap new 2009 models such as the all-new Aprilia Dorsoduro 750 as well as long-time favorites, such as the award-winning Tuono and RSV 1000 R.  Registration for the ride is exclusively on-site at each event.  For the latest information on Aprilia products and events, visit www.apriliausa.com.

About Aprilia and Piaggio Group Americas

Aprilia world headquarters are in Noale (Venice, Italy).  Founded in 1962, the company designs and manufactures motorcycles in Noale, with production facilities in Scorzè.  With 38 motorcycling world championship titles (32 road and 6 off-road) under its belt, Aprilia is the only European manufacturer to have a complete on- and off-road model portfolio, ranging from sporty scooters, innovative off-road bikes and tough adventure tourers to award-winning super sport bikes.  For information on Aprilia’s complete U.S. model line, visit the company’s website at www.apriliausa.com.

 In December 2004 Aprilia became part of the Piaggio Group, Europe’s leading manufacturer of two wheelers and one of the world’s most recognized and respected names in motorcycle and scooter production.

“I Love You Man”

NEW YORK, March 19, 2009 – How far would you go for your bro? In the new Paramount Pictures comedy “I Love You, Man” Peter Klaven (actor Paul Rudd) and Sydney Fife (actor Jason Segel) raise that benchmark to hilarious new heights.  As the two buddies test and stretch the boundaries of friendship in adventure after adventure, they’re aided and abetted by a Vespa LXV 150.  On-screen, the Vespa is a fun and fuel efficient friend.  In the real world, every Vespa is also a great companion for more serious pursuits, such as combating traffic congestion, energy consumption and harmful carbon dioxide emissions.

   

"I Love You Man"
"I Love You Man"

        

Leading up to the movie’s opening on March 20, fans have the opportunity to win the Vespa LXV 150 that was used by Segel in the movie, by entering the “I Love You, Man – How Far Would You Go For Your Bro Comment Contest” on MySpace.  Long-suffering friends are invited to submit their favorite example of just what length they went to for a pal by March 20.  The best tale of woe will qualify to win the Vespa.  In addition, Paramount Pictures created an exclusive poster featuring the Vespa LXV for fans to download from the Vespa website.

           

Whether traveling solo, with a best friend or a significant other, consumers will be hard-pressed to find a better partner than a Vespa.  Combining stylish Italian form with premium quality and function, Vespas get up to 100 miles per gallon and save owners an average of $6000 per year versus driving a mid-size sedan.  Add a twist-n-go automatic transmission and the ability to park a Vespa in the smallest of spaces and it’s the most accommodating friend you’ll ever have.  For more information visit www.VespaUSA.com.

 

About The Piaggio Group:

 

With about 7,000 employees, an annual production of more than 680,700 vehicles in 2007, 5 R&D centers, 7 production facilities in Europe and Asia, and operations in over 50 countries, the Piaggio Group has a consolidated leadership in the European 2 wheeler market.  Its production includes scooters, motorcycles and mopeds in the 50cc to 1,200 cc displacement range, marketed under the Piaggio, Vespa, Gilera, Derbi, Aprilia, Scarabeo and Moto Guzzi brands.

Piaggio Opens National Technical Center in Southern California

Piaggio Opens National Technical Center in Southern California

New product testing and technical training facility supports continued
expansion of company’s Aprilia, Moto Guzzi, Piaggio and Vespa brand dealer
network

NEW YORK, March 4, 2009 – Piaggio Group Americas, importer and distributor
of Aprilia, Moto Guzzi, Piaggio and Vespa brands, announces the opening of
its new national Technical Center in Costa Mesa, CA.  The 12,000 square foot
facility houses the company’s product testing and technical training
operations, including factory product training and classroom instruction for
service technicians from all U.S. and Canadian dealerships, as well as Latin
American importers.  Piaggio, which had all-time record-setting U.S. sales
in 2008, continues to expand both its model line and dealer network with
over 500 dealers serving customers in North America.  The company also
anticipates ongoing strong demand for its diverse range of scooters and
motorcycles as consumers shift focus to more economical personal
transportation.
     
With design, engineering and manufacturing based in Italy, providing North
and South American dealers and importers with more convenient access to
factory expertise and the latest technical information is especially
important to Piaggio Group Americas’ U.S. based team.
     
“While many manufacturers choose to train technicians at technical colleges,
we believe that nothing compares to getting the inside story about the
latest Aprilia, Moto Guzzi, Piaggio or Vespa straight from the factory’s own
technical experts,” said Erik Larson, Director, Technical Service and
Warranty, Piaggio Group Americas. “Factory-level training means that our
dealer service professionals will learn from the very best – the technical
professionals who were part of a new motorcycle or scooter model’s actual
development.  And, that first-hand factory expertise translates into a real
service edge for Piaggio dealers.”
     
The new facility expands Piaggio’s presence in Orange County, California, a
home base for numerous motorcycle manufacturers, suppliers and industry
groups.  In addition to giving the company a bigger West Coast footprint,
the new Technical Center also allows Piaggio’s U.S. team access to ongoing
road and off-road testing.  Whether it’s the powerful new Vespa GTS 300
Super scooter or cutting-edge new technology, such as the Aprilia 850 Mana’s
unique transmission management system, staff can now evaluate each product’s
technical strengths in both classroom and real world settings, year-round.
     
In addition to product testing and technician training, the Piaggio
Technical Center also serves as the headquarters for the company’s West
Coast press and promotional fleet, including media test bikes.   
         
About The Piaggio Group:

Established in 1884 by Rinaldo Piaggio and based in Pontedera (Pisa, Italy),
the Piaggio Group is one of the world’s top manufacturers of two-wheel motor
vehicles.  With over 7,000 employees, an annual production of more than
708,000 vehicles in 2007, 5 R&D centers, 7 production facilities in Europe
and Asia, and operations in over 50 countries, the Piaggio Group has a
consolidated leadership in the European two-wheeler market. 

The company produces scooters, motorcycles and mopeds in the 50cc to 1,200
cc displacement range, marketed under the Piaggio, Vespa, Gilera, Derbi,
Aprilia, Scarabeo and Moto Guzzi brands.  The Group also manufactures three-
and four-wheel light transportation vehicles for the Ape, Porter and Quargo
ranges.