Vespa Invites You to Get Smart About Your Ride

Vespa(R) Invites Consumers to Get Smart About Their Ride

Vespa and SUBWAY(R) restaurants team up for fuel-efficient, fresh
summer fun
with “Get Smart”-based Instant Win sweepstakes, free food and helmet
offers

NEW YORK, May 20, 2008 – Vespa, the world’s most iconic scooter brand,
is
joining forces this summer with SUBWAY(R) restaurants and secret agents
Maxwell Smart and Agent 99 from the action comedy “Get Smart” to fight
the
forces of evil – traffic congestion, fuel consumption, global warming
and
boring transportation.  Supporting a cameo appearance by a silver Vespa
LX
150 scooter in the upcoming Warner Bros. Pictures release will be a
national
promotional campaign and placement within a SUBWAY(R)-branded
promotional
online Instant Win Game and Sweepstakes with a chance to win one of 10
Vespa
scooters, as well as two exclusive offers to enjoy free food and gear.
The
multi-tiered promotion ties-in with the June 20 launch of “Get Smart,”
starring Steve Carell, Anne Hathaway, Dwayne Johnson and Alan Arkin.

While Maxwell Smart (Carell) and his savvy partner Agent 99 (Hathaway)
pursue the evil forces of KAOS, consumers can ensure that they’re not
starting their own mission on an empty stomach or without the right
protection.  Secret agents in search of fresh fare and the ideal
getaway
ride can receive a free $5 SUBWAY(R) card with a test drive or product
demonstration at all Vespa dealers.  Participants in SUBWAY(R)
restaurant’s
Get Smart Eat Fresh Instant Win Game and Sweepstakes will receive a
message
to take advantage of a special offer to receive a free Vespa Soft-Touch
helmet, a $300-value, with the purchase of a new Vespa scooter. The
online,
print and in-store promotions run June 2 through August 10, 2008 at all
Vespa dealers and more than 21,500 SUBWAY(R) restaurants in the U.S.

“The Vespa brand is synonymous with smart, spirited transportation,”
says
Paolo Timoni, President and CEO of Piaggio Group Americas, Inc.  “Vespa
riders already know that scooters are a fresh way to tackle today’s
fuel and
congestion issues, and we’re pleased that this promotion gives us the
opportunity to help even more consumers uncover the facts about
Vespanomics.”