MAX BIAGGI WITH APRILIA FOR THE 2011 AND 2012 SEASONS

 

Team Aprilia

The duo which dominated the 2010 world SBK championship is reconfirmed. 

  

Noale, 18 October 2010 – Aprilia Racing and Max Biaggi sealed the contract which ties the 2010 World Superbike Champion to the name which has seen him triumph from his début in the 250 Moto GP class.

Thanks to this agreement, which is valid for two years, Max Biaggi and Aprilia will be able to team up together to defend the Rider and Manufacturer titles earned this year.

In fact, 2010 was an extraordinary year in sport for the Biaggi-Aprilia duo in World SBK: ten victories, four double wins and another four podiums led the five time champion to take the rider world championship (the first Italian in motorcycling history) and Aprilia to its first triumph in the WSBK Manufacturer standings.

With confirmation of the Biaggi-Aprilia association, one of the most victorious pairs in sports history is renewed: Max boasts five world championships in a record time frame, considering the fact that sixteen years have passed since his first 250 world championship and this year’s SBK title. Aprilia boasts a collection of 45 world titles and, with 277 victories in GP, it is the most victorious name in the history of MotoGP.

I’m obviously very happy to be continuing this winning adventure in World SBK with Aprilia” stated Max Biaggi. “After an exciting but tiring season, after many years of racing and many victories, it was only natural and right to stop and think, to reflect on such an important future commitment. And in my considerations a very decisive factor was, as it was at the beginning of this adventure with Aprilia, the fact that I feel so close to a team and a company which is so capable and so focussed on the sports objective. Now we need to prepare as best as we can for next season. We are well aware that we cannot rest on our laurels and that we will be in all of our rivals’ sights. But now I am also sure that we will be highly motivated at the start of the first race, with a bike which I have brought up and which I did not want to abandon, ready to die hard… extremely hard“.

Aprilia USA Brought Hollywood to Road Racing with Blockbuster Debut

Aprilia USA Brought Hollywood to Road Racing with Blockbuster Debut

Transformers: Revenge of the Fallen inspired Aprilia race bike unveiled
during action-packed Road America weekend

NEW YORK, NY – June 6, 2009 – Aprilia USA  added a special dose of Hollywood
blockbuster excitement to the AMA Pro Daytona SportBike series when it
unveiled a one-of-a-kind Transformers: Revenge of the Fallen inspired race
bike today.  This special stealth edition of an Aprilia RSV 1000 Factory
competition machine made its debut during Round 6 of the road racing series
at Road America in Elkhart Lake, WI.

The aggressively styled Transformers: Revenge of the Fallen Aprilia bike
revved up excitement for the June 24 opening of one of this year’s most
anticipated movies among an estimated audience of over 70,000 race fans. 
     
Enthusiasts had plenty of chances to see the bike up close, on the track,
online and will be able to watch it during a future segment of AMA Pro Prime
Time on SpeedTV.  Following its Paddock debut, KWS Factory Aprilia Millenium
Technologies rider Ben Thompson (97) took the bike to the starting grid
twice.  Race 1 of the Daytona SportBike was at 4 p.m., Saturday, June 6 and
Race 2 begins at 2 p.m. on Sunday, June 7.  In addition to his exclusive
ride, Thompson waged an equally ferocious helmet, whose design matches the
Transformers: Revenge of the Fallen theme.

In addition, Aprilia hosted an exclusive Midwest unveiling of the
revolutionary 2010 RSV 4 Factory streetbike.  Expected to transform the
production superbike category with its unique blend of brutal power, Italian
style and technical innovation, this was the very first Midwest appearance
of the Aprilia RSV 4.  It is the only RSV 4 currently on U.S. soil.

Aprilia and superbike fans also had the chance to test the latest
motorcycles from the Italian manufacturer by partaking in the Aprilia
Adventure: Road America.  For riders who want to experience the adrenaline
rush of Aprilia motorcycles, the Aprilia Adventure is the antidote to the
traditional short demo ride.  Instead of a few minutes riding through
traffic, enthusiasts had plenty of time to fully appreciate the real
capabilities of the bikes.  Along the way, participants also enjoyed
hospitality, refreshments and an Aprilia gift bag.  The Aprilia Adventure
was open to licensed riders with proper riding gear for $20.00 per person. 

About “Transformers: Revenge of the Fallen”

In the highly-anticipated “Transformers: Revenge of the Fallen,” debuting
June 24, 2009, Sam Witwicky (Shia LaBeouf) again joins with the Autobots®
against their sworn enemies, the Decepticons®. Michael Bay directs from a
screenplay by Ehren Kruger & Roberto Orci & Alex Kurtzman.
“Transformers” was the highest grossing original film and bestselling DVD of
2007. The film also received three Oscar® nominations and won “Best Movie”
at the MTV Movie Awards.

TRANSFORMERS is a brand of Hasbro, Inc. (NYSE:HAS). Hasbro is a worldwide
leader in children’s and family leisure time products and services with a
rich portfolio of brands and entertainment properties that provides some of
the highest quality and most recognizable play and recreational experiences
in the world. As a brand-driven, consumer-focused global company, Hasbro
brings to market a range of toys, games and licensed products, from
traditional to high-tech and digital, under such powerful brand names as
TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and
WIZARDS OF THE COAST. Come see how we inspire play through our brands at
http://www.hasbro.com (C) 2009 Hasbro, Inc. All Rights Reserved.

DreamWorks Pictures and Paramount Pictures Present In Association with
Hasbro A di Bonaventura Pictures Production A Tom DeSanto/Don Murphy
Production A Michael Bay Film “Transformers: Revenge of the Fallen” starring
Shia LaBeouf, Megan Fox, Josh Duhamel, Tyrese Gibson, Kevin Dunn, Julie
White, John Benjamin Hickey, Ramon Rodriguez, Isabel Lucas, Glenn Morshower
and John Turturro. The film is directed by Michael Bay. Written by Ehren
Kruger & Roberto Orci & Alex Kurtzman. Based on Hasbro’s Transformers™
Action Figures. Produced by Don Murphy & Tom DeSanto, Lorenzo di Bonaventura
and Ian Bryce. Executive producers are Steven Spielberg, Michael Bay, Brian
Goldner and Mark Vahradian. This film has been rated PG-13 for intense
sequences of sci-fi action violence, language, some crude and sexual
material, and brief drug material.

About Aprilia and Piaggio Group Americas

Aprilia world headquarters are in Noale (Venice, Italy).  Founded in 1962,
the company designs and manufactures motorcycles in Noale, with production
facilities in Scorzè.  With 38 motorcycling world championship titles (32
road and 6 off-road) under its belt, Aprilia is the only European
manufacturer to have a complete on- and off-road model portfolio, ranging
from sporty scooters, innovative off-road bikes and tough adventure tourers
to award-winning super sport bikes.  For information on Aprilia’s complete
U.S. model line, visit the company’s website at http://www.apriliausa.com.

In December 2004 Aprilia became part of the Piaggio Group, Europe’s leading
manufacturer of two wheelers and one of the world’s most recognized and
respected names in motorcycle and scooter production.

Piaggio Opens National Technical Center in Southern California

Piaggio Opens National Technical Center in Southern California

New product testing and technical training facility supports continued
expansion of company’s Aprilia, Moto Guzzi, Piaggio and Vespa brand dealer
network

NEW YORK, March 4, 2009 – Piaggio Group Americas, importer and distributor
of Aprilia, Moto Guzzi, Piaggio and Vespa brands, announces the opening of
its new national Technical Center in Costa Mesa, CA.  The 12,000 square foot
facility houses the company’s product testing and technical training
operations, including factory product training and classroom instruction for
service technicians from all U.S. and Canadian dealerships, as well as Latin
American importers.  Piaggio, which had all-time record-setting U.S. sales
in 2008, continues to expand both its model line and dealer network with
over 500 dealers serving customers in North America.  The company also
anticipates ongoing strong demand for its diverse range of scooters and
motorcycles as consumers shift focus to more economical personal
transportation.
     
With design, engineering and manufacturing based in Italy, providing North
and South American dealers and importers with more convenient access to
factory expertise and the latest technical information is especially
important to Piaggio Group Americas’ U.S. based team.
     
“While many manufacturers choose to train technicians at technical colleges,
we believe that nothing compares to getting the inside story about the
latest Aprilia, Moto Guzzi, Piaggio or Vespa straight from the factory’s own
technical experts,” said Erik Larson, Director, Technical Service and
Warranty, Piaggio Group Americas. “Factory-level training means that our
dealer service professionals will learn from the very best – the technical
professionals who were part of a new motorcycle or scooter model’s actual
development.  And, that first-hand factory expertise translates into a real
service edge for Piaggio dealers.”
     
The new facility expands Piaggio’s presence in Orange County, California, a
home base for numerous motorcycle manufacturers, suppliers and industry
groups.  In addition to giving the company a bigger West Coast footprint,
the new Technical Center also allows Piaggio’s U.S. team access to ongoing
road and off-road testing.  Whether it’s the powerful new Vespa GTS 300
Super scooter or cutting-edge new technology, such as the Aprilia 850 Mana’s
unique transmission management system, staff can now evaluate each product’s
technical strengths in both classroom and real world settings, year-round.
     
In addition to product testing and technician training, the Piaggio
Technical Center also serves as the headquarters for the company’s West
Coast press and promotional fleet, including media test bikes.   
         
About The Piaggio Group:

Established in 1884 by Rinaldo Piaggio and based in Pontedera (Pisa, Italy),
the Piaggio Group is one of the world’s top manufacturers of two-wheel motor
vehicles.  With over 7,000 employees, an annual production of more than
708,000 vehicles in 2007, 5 R&D centers, 7 production facilities in Europe
and Asia, and operations in over 50 countries, the Piaggio Group has a
consolidated leadership in the European two-wheeler market. 

The company produces scooters, motorcycles and mopeds in the 50cc to 1,200
cc displacement range, marketed under the Piaggio, Vespa, Gilera, Derbi,
Aprilia, Scarabeo and Moto Guzzi brands.  The Group also manufactures three-
and four-wheel light transportation vehicles for the Ape, Porter and Quargo
ranges.

Aprilia Launches Unique Twist on Traditional Demo Rides in Daytona

Aprilia Launches Unique Twist on Traditional Demo Rides in Daytona

The New Aprilia Adventure Daytona is Reserved for Serious Enthusiasts NEW YORK, NY – February 5, 2009 – Aprilia USA is introducing a new way for consumers to experience Aprilia motorcycles. Starting with the 2009 Daytona Bike Week, March 2 – 7, the company will offer its new Aprilia Adventure riding experience to serious enthusiasts with a taste for discovering the adrenaline rush of Aprilia motorcycles on a real-world ride. Participants who are considering adding more – or a new set of – cylinders to their garage can truly experience the latest Aprilia motorcycles on miles of scenic backroads, enjoy hospitality, refreshments and breathtaking views along the way, and take home a limited edition shirt, Aprilia Racing hat and other rewards. The Aprilia Adventure Daytona is open to licensed riders with proper riding gear for $20.00 per person. “A traditional ten-minute, right-hand-turn only demo ride just doesn’t provide enough seat time for someone to understand the attributes that really differentiate Aprilia motorcycles,” says Rick Panettieri, brand manager, Aprilia USA. “Aprilia’s innovative technology, such as the multi-shift-mode sport transmission on the 850 Mana or the tri-map ride-by-wire system of our 750 Shiver and Dorsoduro doesn’t just look impressive on a spec sheet – it really delivers a unique riding experience. Our new version of the demo ride will give riders more time to fully appreciate Aprilia technology.” Each hour-and-a-half Aprilia Adventure Daytona ride will be customized to take advantage of the best local and regional riding routes. Along the way, riders can sample and swap new 2009 models such as the all-new Aprilia Dorsoduro 750 as well as long-time favorites, such as the award-winning Tuono and RSV 1000 R. Registration for the ride is exclusively on-site at each event, with sessions available during Daytona Bike Week from 9 am to 5 pm daily. Interested enthusiasts are invited to visit the Aprilia Adventure Daytona registration area at the Aprilia Factory Demo Truck, in front of Daytona International Speedway. Following Daytona, The Aprilia Adventure series will travel to select major motorcycle events to be announced. For the latest information on Aprilia products and events, visit http://www.apriliausa.com. About Aprilia and Piaggio Group Americas Aprilia world headquarters are in Noale (Venice, Italy). Founded in 1962, the company designs and manufactures motorcycles in Noale, with production facilities in Scorzè. With 38 motorcycling world championship titles (32 road and 6 off-road) under its belt, Aprilia is the only European manufacturer to have a complete on- and off-road model portfolio, ranging from sporty scooters, innovative off-road bikes and tough adventure tourers to award-winning super sport bikes. For information on Aprilia’s complete U.S. model line, visit the company’s website at http://www.apriliausa.com. In December 2004 Aprilia became part of the Piaggio Group, Europe’s leading manufacturer of two wheelers and one of the world’s most recognized and respected names in motorcycle and scooter production.

Annual AMA Motorcycle Hall of Fame Museum Breakfast at Daytona Bike Week to

Annual AMA Motorcycle Hall of Fame Museum Breakfast at Daytona Bike Week to
Feature Renowned Racers Scott Parker and Jay Springsteen

Famed Tuner Bill Werner to Lead Program

PICKERINGTON, OHIO – Racing legends Scott Parker and Jay Springsteen will be
the guests of honor at the 21st Annual Motorcycle Hall of Fame Museum
“Friendraising” Breakfast on Friday, March 6, in Daytona Beach, Florida. The
flat track champions will share stories with celebrated Harley-Davidson
tuner Bill Werner, whose skills helped Parker and Springsteen to a number of
their AMA Grand National Championships.

The Museum breakfast, a Daytona Bike Week tradition, allows attendees to mix
and mingle with motorcycling’s biggest names, as well as receive rare inside
look at their lives and careers. The event is open the public and tickets
are $49 per person. All proceeds support the non-profit Motorcycle Hall of
Fame Museum and its mission of telling the exciting stories and preserving
the history of American motorcycling.

The talents and accomplishments of Parker, Springsteen, and Werner have led
each to be inducted into the AMA’s Motorcycle Hall of Fame. Parker, inducted
in 2003, is considered one of the great motorcycle racers in the history of
AMA racing. During his career, Parker was a nine-time AMA Grand National
Champion and set an all-time record with his 94 Grand National Championship
race wins, including 55 AMA National Mile wins and 35 AMA Half-Mile wins.
Parker is also a three-time winner of the AMA Pro Athlete of the Year award.
Like Parker, Springsteen is considered one of the best in AMA racing
history. Inducted into the AMA’s Motorcycle Hall of Fame in 2003,
Springsteen is a three-time AMA Grand National Champion with over 40
National Championship flat track race wins. 

At the 2009 Museum breakfast, Parker and Springsteen will look back at their
astonishing careers through a discussion led by Bill Werner. Werner, one of
the most successful tuners in AMA Grand National racing history, was
inducted into the AMA’s Motorcycle Hall of Fame in 2000. He offers a unique
perspective on the careers of Parker and Springsteen, as he turned the
wrenches for both.

To join Scott Parker, Jay Springsteen, and Bill Werner at the 21st Annual
Motorcycle Hall of Fame Museum “Friendraising” Breakfast, immediate
reservations are recommended. The breakfast will be held at the Hilton
Daytona Beach Oceanfront Resort in Daytona Beach, Florida, on Friday, March
6, 2009. Registration will begin at 8:00 a.m. with breakfast served at 8:30
a.m. Parker, Werner, and Springsteen will host an autograph session
following the conclusion of the breakfast. Admission is $49 per person.
Sponsorships are also available, and all proceeds benefit the Motorcycle
Hall of Fame Museum. To make reservations or learn about event sponsorship
opportunities, contact the Museum at (614) 856-2222 or visit
http://www.motorcyclemuseum.org.

About the AMA’s Motorcycle Hall of Fame Museum

The AMA’s Motorcycle Hall of Fame Museum tells the exciting stories and
preserves the history of American motorcycling. Visitors to the Museum will
find award-winning exhibits rotating through three major exhibition halls.
Each exhibit immerses guests in the stories of American motorcycling by
capturing the thrill of the open road, the excitement of racing or the
inspiration of memorable personalities. The Museum is also home to the AMA’s
Motorcycle Hall of Fame, honoring the distinguished men and women who have
played a vital role in shaping the sport and business of motorcycling,
thanks to their competitive spirit, passion, vision and entrepreneurship.
Located just east of Columbus, on the campus of the American Motorcyclist
Association in Pickerington, Ohio, the non-profit Museum is open seven days
a week, 9 a.m. to 5 p.m., and closed on Easter, Thanksgiving, Christmas and
New Year’s Day. For more information call (614) 856 – 2222 or visit
http://www.motorcyclemuseum.org.

AMA’s Motorcycle Hall of Fame Museum Opens 2009 with Events Celebrating

AMA’s Motorcycle Hall of Fame Museum Opens 2009 with Events Celebrating
Classic Motorcycles

PICKERINGTON, OHIO – The AMA’s Motorcycle Hall of Fame Museum invites fans
of vintage machines to rev up for two notable events. The International CBX
Owner’s Association (ICOA) will pay a special visit the Museum on Saturday,
January 24, 2009. Two weeks later, on Saturday, February 7, the Museum will
host the Penton Owner’s Group (POG) for the 8th Annual Penton Day. All
riders are welcome at both events.

The ICOA event on January 24 begins at 9:30 a.m., with a tour of the
Museum’s colorful exhibits, including “MotoStars: Celebrities + Motorcycles”
and “Awesome-Ness,” an installation chronicling the career of legendary
customizer Arlen Ness. The day will continue with a technical session and
presentation by special guest racer Geoff Smale.
Smale is known for a number of racing accomplishments, including becoming
series champion of the British Earlystocks “1300 production” class in 2000
astride a CBX with unmodified displacement. Smale also one of twelve racers
to lap at over 100 mph in a sidecar outfit, both as driver as well as
passenger, during the Isle of Man TT races. The ICOA’s visit to the Museum
will be held in conjunction with the club’s winter tech rally held in
Columbus, Ohio, on January 24 and 25. The ICOA invites all enthusiasts to
join them at the Museum on January 24. The event is free, but regular Museum
admission rates apply. Riders can log on to http://www.motorcyclemuseum.org for
additional information.

Penton enthusiasts are welcome to bring their machines to display at the
Museum on February 7, when the Penton Owner’s Group holds the 8th Annual
Penton Day. Sign in begins at 9 a.m., with the group’s annual business
meeting starting at 10 a.m. The topic of this year’s event will be the 50th
anniversary of Motorcycle Hall of Famer John Penton’s record-setting
transcontinental run on a BMW, and John will be on hand to share his
memories.  Penton’s son, Motorcycle Hall of Famer and AMA Motorcycle Hall of
Fame
Museum board member Jack Penton, will also be at the Museum to serve as a
host of the annual Penton Day events. Riders interested in joining the
festivities can log on to http://www.motorcyclemuseum.org for additional
information. Membership in the POG is not required and lunch will be
provided.

About the AMA’s Motorcycle Hall of Fame Museum

The AMA’s Motorcycle Hall of Fame Museum tells the exciting stories and
preserves the history of American motorcycling. Visitors to the Museum will
find award-winning exhibits rotating through three major exhibition halls.
Each exhibit immerses guests in the stories of American motorcycling by
capturing the thrill of the open road, the excitement of racing or the
inspiration of memorable personalities. The Museum is also home to the
Motorcycle Hall of Fame, honoring the distinguished men and women who have
played a vital role in shaping the sport and business of motorcycling,
thanks to their competitive spirit, passion, vision and entrepreneurship.
Located just east of Columbus, on the campus of the American Motorcyclist
Association in Pickerington, Ohio, the non-profit Museum is open seven days
a week, 9 a.m. to 5 p.m., and closed on Easter, Thanksgiving, Christmas and
New Year’s Day. For more information call (614) 856 – 2222 or visit
http://www.motorcyclemuseum.org.

AMA’s Motorcycle Hall of Fame Museum Opens 2009 with Events Celebrating

AMA’s Motorcycle Hall of Fame Museum Opens 2009 with Events Celebrating
Classic Motorcycles

PICKERINGTON, OHIO – The AMA’s Motorcycle Hall of Fame Museum invites fans
of vintage machines to rev up for two notable events. The International CBX
Owner’s Association (ICOA) will pay a special visit the Museum on Saturday,
January 24, 2009. Two weeks later, on Saturday, February 7, the Museum will
host the Penton Owner’s Group (POG) for the 8th Annual Penton Day. All
riders are welcome at both events.

The ICOA event on January 24 begins at 9:30 a.m., with a tour of the
Museum’s colorful exhibits, including “MotoStars: Celebrities + Motorcycles”
and “Awesome-Ness,” an installation chronicling the career of legendary
customizer Arlen Ness. The day will continue with a technical session and
presentation by special guest racer Geoff Smale.
Smale is known for a number of racing accomplishments, including becoming
series champion of the British Earlystocks “1300 production” class in 2000
astride a CBX with unmodified displacement. Smale also one of twelve racers
to lap at over 100 mph in a sidecar outfit, both as driver as well as
passenger, during the Isle of Man TT races. The ICOA’s visit to the Museum
will be held in conjunction with the club’s winter tech rally held in
Columbus, Ohio, on January 24 and 25. The ICOA invites all enthusiasts to
join them at the Museum on January 24. The event is free, but regular Museum
admission rates apply. Riders can log on to http://www.motorcyclemuseum.org for
additional information.

Penton enthusiasts are welcome to bring their machines to display at the
Museum on February 7, when the Penton Owner’s Group holds the 8th Annual
Penton Day. Sign in begins at 9 a.m., with the group’s annual business
meeting starting at 10 a.m. The topic of this year’s event will be the 50th
anniversary of Motorcycle Hall of Famer John Penton’s record-setting
transcontinental run on a BMW, and John will be on hand to share his
memories.  Penton’s son, Motorcycle Hall of Famer and AMA Motorcycle Hall of
Fame
Museum board member Jack Penton, will also be at the Museum to serve as a
host of the annual Penton Day events. Riders interested in joining the
festivities can log on to http://www.motorcyclemuseum.org for additional
information. Membership in the POG is not required and lunch will be
provided.

About the AMA’s Motorcycle Hall of Fame Museum

The AMA’s Motorcycle Hall of Fame Museum tells the exciting stories and
preserves the history of American motorcycling. Visitors to the Museum will
find award-winning exhibits rotating through three major exhibition halls.
Each exhibit immerses guests in the stories of American motorcycling by
capturing the thrill of the open road, the excitement of racing or the
inspiration of memorable personalities. The Museum is also home to the
Motorcycle Hall of Fame, honoring the distinguished men and women who have
played a vital role in shaping the sport and business of motorcycling,
thanks to their competitive spirit, passion, vision and entrepreneurship.
Located just east of Columbus, on the campus of the American Motorcyclist
Association in Pickerington, Ohio, the non-profit Museum is open seven days
a week, 9 a.m. to 5 p.m., and closed on Easter, Thanksgiving, Christmas and
New Year’s Day. For more information call (614) 856 – 2222 or visit
http://www.motorcyclemuseum.org.