The Safety of Your L-Category Vehicle is in Question

European Commission proposes long due Regulation on
type-approval of L-category vehicles

According to ACEM, main approach taken by the European Commission appears sound, but the specificity of the vehicles and appropriate lead-time have not always been properly considered – many crucial technical points remain open.

Brussels, 4.10.2010 – Today the European Commission adopted a long anticipated proposal on new type-approval of L-category vehicles. This proposal makes provisions on many different safety and environmental requirements for a wide range of vehicles such as two- or three-wheel powered cycles, mopeds, motorcycles with and without a side-car, tricycles, on-road quads and mini-cars. The Members of ACEM, the European Motorcycle Manufacturers Association, have been urging policy makers for a regulatory framework with a long-term vision ensuring employment and the competitiveness of the sector in Europe. 

Whilst broadly speaking the main approach of the European Commission appears sound, according to ACEM’s, in its complexity today’s proposal missed out on many important aspects which will need to be carefully considered by Council and European Parliament. These crucial technical points will also need to be addressed in the development of the four additional Regulations announced by the European Commission, which will contain test procedures, technical details and administrative provisions.
This regulation falls during a critical time for the motorcycle industry. The economic crisis triggered a drop in registrations of L-category vehicles. In 2010 the EU market has shrunk by one third compared to pre-crisis figures. The first semester of 2010 recorded a -30% compared to the same period of 2008, indicating that this sector is still far from recovery.

In this context, ACEM wishes to underline the utmost importance of the progressive introduction of environmental and safety measures allowing for sufficient lead-time, for new and existing types. This is particularly important given the price impact that the proposed legislative package will have, especially for small and medium displacement vehicles.  

The EC proposed provisions in regards to market surveillance are welcome to safeguard economic operators against unfair competition and, provided they are implemented effectively, will ensure re-establishing a level playing field and preventing non-compliant products from reaching the EU market, while restoring confidence in EU legislation.

The Motorcycle Industry in Europe is looking forward to working with the European Commission, the European Parliament and the Council on this proposal and will release more detailed comments in the coming days.

Stefan Pierer, ACEM President and CEO of Austrian manufacturer KTM Sport Motorcycles stated: “Since 2004 ACEM Members have been at the forefront of road safety, with voluntary commitments on Automatic Headlamp On and Advanced Braking Systems.  In regards to environmental measures, Industry proposals have been laid out already in 2008 presenting the EC with a feasible roadmap.  While the document reflects some of the industry proposals, the addition of some technically unrealistic requirements, which do not take into account current production and market realities, are of serious concern and require further detailed reflections, to ensure competitiveness and employment in the sector.”

Note to editors:
ACEM, the Motorcycle Industry in Europe, is the professional body representing the interests and combined skills of 12 powered two wheelers (PTWs) manufacturers producing a total of 26 motorcycle and moped brands, and 15 national associations out of 13 European countries, guaranteeing jobs to over 150.000 people. The aggregated turnover of the PTW sector (manufacturing, plus upstream and downstream activities) amounted to Euro 34 billion in 2006. Manufacturers alone account for Euro 7 billion. The members of ACEM are responsible for 90% of the production and up to 80% of the European powered two-wheeler (PTW) market.

Reference document:
European Commission, Enterprise and Industry, Legislative Proposal:

More information, statistics and policy statements at:


Tony Stewart Appearing on ESPN’s First Take on Tuesday

Tony Stewart Appearing on ESPN’s First Take on Tuesday
NASCAR Sprint Cup Series points leader Tony Stewart is scheduled to appear on the daily ESPN2 program ESPN First Take on Tuesday, Aug. 18. The program airs at 10 a.m. ET.
An ESPN2 cornerstone program, ESPN First Take is co-hosted by Jay Crawford and Dana Jacobson, mixing live guests, highlights, analysis, field reports, breaking news, opinion and long-form debate via the 1st and 10 segments in a casual and entertaining format. The 1st and 10 segments utilize two commentators each day from a rotating group, including Skip Bayless, columnist Jemele Hill and others.





One of this year’s hottest movie properties is this summer’s Transformers: Revenge of the Fallen and one of the year’s most eagerly awaited superbikes is the 2010 Aprilia RSV 4.  It’s only fitting then that an exclusive Transformers: Revenge of the Fallen Aprilia race bike, as well as the all-new RSV 4, will be unveiled at the same time during the June 5-7 AMA Pro Superbike weekend at Road America.  Media planning on attending the races are invited to be among the first to see both and meet with Aprilia executives and the KWS Factory Aprilia Millenium Technologies race team to learn about the latest product and company news.


WHERE:         Road America, Elkhart Lake, Wisconsin

                        Road America Paddock, at the Aprilia race truck


WHEN:           Saturday, June 6, 2009

Noon:              Media-only lunch with Aprilia race team and executives (rsvp required)

1 p.m:              Official unveiling of both motorcycles


Video and photography available to media following the event



Aprilia USA will add a special dose of Hollywood blockbuster excitement to the AMA Pro Daytona SportBike series when it unveils a one-of-a-kind Transformers: Revenge of the Fallen race bike on Saturday, June 6 at 1 p.m. at the Aprilia race truck inside the Road America Paddock. 


KWS Factory Aprilia Millenium Technologies rider Ben Thompson (97) will compete in both races onboard this aggressively transformed Aprilia RSV 1000 Factory.  He’ll be waging battle on the track sporting an equally ferocious helmet, both inspired by Transformers: Revenge of the Fallen, in theaters June 24.   


In addition, Aprilia will also host an exclusive unveiling of the revolutionary 2010 RSV 4 superbike.  Expected to transform the production superbike category with its unique blend of brutal power, Italian style and technical innovation, this is the very first Midwest appearance of the Aprilia RSV 4, the only one currently in the USA.

Italian Two-wheeled Marvels Popular in North America

Innovative additions to Italian manufacturer’s motorcycle and scooter lines result in strong 2008 growth and plenty of expansion opportunity for 2009

NEW YORK – March 6, 2009 – Aprilia USA, the U.S. importer and distributor of innovative, technology-driven motorcycles and scooters, finished 2008 with strong sales gains across its expanding product range. The company sold 66.4 % more bikes and scooters to customers in the U.S. market, spurred by the addition of four all-new motorcycles, three fresh scooter models and continued strengthening of its dealer network. Along with plenty of new product arriving from the Noale, Italy based factory, Aprilia USA also continued to add racing successes to its long list of championships, such as the U.S. company’s second consecutive MOTO-ST road race championship and first place in the 2008 Pikes Peak International Hill Climb 750cc category.

For 2009, company executives see more opportunity. “Our 2008 sales results are remarkable, especially in light of overall declining motorcycle industry sales,” says Gary Pietruszewski, Vice President Sales and Marketing, Piaggio Group Americas. “Much of our success can be attributed to a broader product range in dealer showrooms. For 2009 we expect to continue sales growth, thanks to new product like the much-anticipated RSV4 superbike and continued expansion of the dealer network. Add our new Aprilia Adventure demo program, new race teams competing in the AMA Daytona SportBike series and Aprilia’s return to World Superbike racing, and you have all the ingredients for a very exciting year.” Aprilia’s U.S. motorcycle sales rose over 19 percent, fueled by new introductions like the company’s first-ever mid-size V-Twin, the SL 750 Shiver.

Industry accolades for the Shiver include its superior rideability, all-day comfort and signature technical innovations, such as its unique tri-map ride-by-wire system. Also contributing to Aprilia’s success in the USA during 2008 was the mid-year introduction of the Aprilia 850 Mana, featuring a leading-edge multi-shift-mode transmission that puts both auto-drive or manual-style shifting options at the rider’s disposal. The track-only GP-inspired RS 125, represented an all-new option for enthusiasts looking for a cost-efficient and super-fun option to hone riding skills on a closed course.

These newcomers bolstered an already formidable Aprilia motorcycle lineup, which includes the two time Moto ST champion the RSV 1000 R and it’s naked companion the Tuono 1000 R. The V-twin Supermoto style SXV models continued their winning ways in the AMA Pro Supermoto series and added many club level road race wins and a few championships to their racing resume. The recently introduced 750 Dorsoduro will continue to build on the Aprilia Supermoto dominance by offering a larger, much more street-oriented machine which incorporates Aprilia’s world championship Supermoto racing DNA. Aprilia scooter sales doubled over the 12-month period as a result of robust consumer demand for fuel-efficient transportation options.

Aprilia scooters are some of the most technically advanced scoters on the market including the race inspired SR 50 R with a direct fuel injected engine and the classically styled Scarabeo 200 with linked braking. For 2009 Aprilia’s ultimate urban scooter, the SportCity 250, is joined by two additional family members, the SportCity 50 and SportCity 125. Both are top performers within their respective displacement categories. U.S. Dealer Network and Brand Development Focus Continues in 2009 Aprilia’s U.S. dealer network again grew in 2008, with more than 170 retailers representing the brand in key U.S. markets by the end of the year.

Retail network development continues to be a focus for the company throughout 2009 as Aprilia sharpens its brand focus, thanks to the current crop of new models emerging from the company’s Italian design studio. Under the leadership of design chief Miguel Galuzzi, highly anticipated new motorcycles like the RSV4 superbike – already getting great advance accolades – are expected to raise Aprilia’s technology leader profile and racing heritage even further.

The company will also focus its 2009 marketing programs on reaching serious enthusiast customers. New programs like the Aprilia Adventure matches enthusiasts with the latest machines on lengthy real-world demo rides, an essential experience for evaluating the bikes’ technical innovations. While other companies are reducing their racing expenditure in the USA, Aprilia will leverage their global racing heritage by competing in the new AMA Daytona SportBike series with the Factory Aprilia Millennium Technologies Team and riders Ben Thompson and Chaz Davies.

Aprilia will also be competing in the World Superbike races at Miller Motorsports Park in Utah this year with four-time world champion Max Biaggi and Shinya Nakano racing the RSV4. Race enthusiast will also see Aprilia in action at the prestigious Indianapolis Speedway when the 125 and 250 Moto GP series return to this historic location this summer. About Aprilia and Piaggio Group Americas Aprilia world headquarters are in Noale (Venice, Italy).

Founded in 1962, the company designs and manufactures motorcycles in Noale, with production facilities in Scorzè. With 38 motorcycling world championship titles (32 road and 6 off-road) under its belt, Aprilia is the only European manufacturer to have a complete on- and off-road model portfolio, ranging from sporty scooters, innovative off-road bikes and tough adventure tourers to award-winning super sport bikes.

For information on Aprilia’s complete U.S. model line, visit the company’s website at In December 2004 Aprilia became part of the Piaggio Group, Europe’s leading manufacturer of two wheelers and one of the world’s most recognized and respected names in motorcycle and scooter production.

Cool off with the classics this summer at the AMA’s Motorcycle Hall of Fame

Cool off with the classics this summer at the AMA’s Motorcycle Hall of Fame

PICKERINGTON, OH – Two-wheel enthusiasts are invited to the American
Motorcyclist Association’s (AMA) Motorcycle Hall of Fame Museum this summer
for the 4th annual Japanese Motorcycle Saturday on June 6, 2009, and the 4th
annual British & European Motorcycle Saturday on August 22, 2009.  Located
on the AMA campus in Pickerington, Ohio, just a few miles east of Columbus,
the Museum is the country’s premier showcase of motorcycling heritage and

Both events are expected to attract hundreds of riders, and will feature
un-judged bike shows and seminars from collectors and experts.  The 4th
annual Japanese Motorcycle Saturday on June 6 will showcase a wide variety
of motorcycles representing decades of metric design and engineering
ingenuity.  From sportbikes to café racers to tourers, every bike style is
welcome.  Enthusiasts can ride in on a classic Japanese bike or simply stop
by to admire the vintage machines.  Last year a 1983 Honda CB1100R and an
early 1980s Yamaha RZ500 two-stroke were highlights of the event.

Later in the summer, the Museum will host the 4th annual British & European
Motorcycle Saturday on August 22.  Plenty of Ducatis, Triumphs, Nortons,
BMWs, Aprilias, Moto Guzzis and other marques that are sure to impress will
be on display for the event.  The spotlight at British & European Motorcycle
Saturday was stolen last year by the Ducati Riders of Ohio Club, with over
20 members riding in for the event – one on Ducati’s finest, the
Desmosedici.  This year’s showcase promises to feature equally compelling

Admission for each Classic Motorcycle Saturday event is only $10 and
includes access to all museum exhibits, including “MotoStars: Celebrities +
Motorcycles,” an installation spotlighting a number of the world’s most
well-known enthusiasts, and “Awesome-Ness,” chronicling the career of the
legendary Arlen Ness.

Additional details about Classic Motorcycle Saturdays can be found at or by calling (614)856-2222.

About the AMA’s Motorcycle Hall of Fame Museum

The AMA’s Motorcycle Hall of Fame Museum tells the exciting stories and
preserves the history of American motorcycling. Visitors to the Museum will
find award-winning exhibits rotating through three major exhibition halls.
Each exhibit immerses guests in the stories of American motorcycling by
capturing the thrill of the open road, the excitement of racing or the
inspiration of memorable personalities. The Museum is also home to the AMA’s
Motorcycle Hall of Fame, honoring the distinguished men and women who have
played a vital role in shaping the sport and business of motorcycling,
thanks to their competitive spirit, passion, vision and entrepreneurship.
Located just east of Columbus, on the campus of the American Motorcyclist
Association in Pickerington, Ohio, the non-profit Museum is open seven days
a week, 9 a.m. to 5 p.m., and closed on Easter, Thanksgiving, Christmas and
New Year’s Day. For more information call (614) 856 – 2222 or visit

Tribute Dinner for Dick Burleson

8-time AMA National Enduro Champion; 8-time FIM ISDT Gold Medalist For more than 35 years, Enduro and off-road riders from around the country and many places in the world have witnessed the extraordinary riding skills of one – Motorcycle Hall of Famer Richard “Dick” Burleson. Untold numbers of stories have been told and re-told about riding in the thick of the woods and then, out of nowhere, thinking “That guy passed me like I was standing still. How did he do that?” During the Dick Burleson Tribute Dinner,, in Daytona Beach on March 4, 2009, we just may be able to find out. Where: Holiday Inn; Deland, Florida (Daytona Beach area) When: Wednesday, March 4, 2009 Time: Dinner begins at 7:00 PM Dick Burleson’s achievements in racing and in the motorcycle industry are numerous and memorable. Dick always had a keen sense for racing talent and was a most willing mentor for many that went on to huge success as competitors and champions. His colleagues and friends want to acknowledge his contribution to racing and the industry by hosting a dinner that is open to everyone. The Burleson Tribute Dinner is conveniently scheduled the evening prior to the AMA Alligator National Enduro in Daytona Beach on March 5. In addition to the many friends that Dick has in racing and in the industry itself, Moose Racing and Parts Unlimited are the Host Sponsors of what should be a fantastic event. Come join in the fun! It will be unforgettable. **There is a limit on seating for the Tribute Dinner, so those interested in attending should log on to for more details and to purchase their tickets. For information about this release, please contact: Bill Kniegge Greg Davis 714 423 2297 407 617 3417

Moto Guzzi Announces “Grand Tour of Italy in America” Winner

Moto Guzzi Announces “Grand Tour of Italy in America” Winner

From Tuscany (California) to Rimini (South Carolina) and 78 Italian-inspired
destinations in between, an Ohio motorcycle enthusiast lives la dolce vita

New York, NY – February 6, 2009 – John E. Frick, a Cincinnati, Ohio-based
business owner, passionate motorcycle enthusiast and long-distance endurance
rider, will be enjoying his next two-wheel adventure on a new Moto Guzzi
Norge 1200.  Moto Guzzi’s distinctive sport touring bike has been awarded to
Frick for winning the “Grand Tour of Italy in America,” a unique motorcycle
tour created by the American Motorcycling Association (AMA) as part of its
AMA Road Riding Cycle Trader Tours With KOA Along The Way program.  The “do
it yourself” tour was designed to appeal to riders who appreciate both the
thrill of the ride and the joy of discovering new destinations – in this
case all inspired by Italian locales and culture.

Participants were challenged to chart their own course from an official list
of destinations, ranging from towns like The Vatican, Louisiana, to venues
such as the Tuscany Motel in Wildwood, New Jersey.  Embodying the relaxed
pace and spirit of Italy, the tour stipulated no time or mileage limits,
allowing riders to travel at their own pace.  Riders documented each
official stop with a photo to provide proof of their visit. One point was
earned for each destination in a participant’s home state; two points were
awarded for stops visited in adjoining states, and three points for all
distant destinations. 

Competitors with 25 or more points earned a commemorative pin and were
entered into a special sweepstakes.  In addition to the Moto Guzzi Norge
1200 grand prize, sweepstakes winners received “motociclista style”
wearables from Moto Guzzi’s new line of retro-inspired sweaters, as well as
modern riding gear designed for the serious enthusiast.

All registrants received a complimentary Moto Guzzi towel, collectible pin,
and a coupon redeemable for a new Moto Guzzi hat. 

To claim his Moto Guzzi Norge 1200 grand prize, Frick visited more than
80 locations over the course of seven months. Stops included Argenta, Il;
Milan, TN; Rimni, S.C.; Rome, MS; Genoa, WI; Verona, ND; Tivoli, NY;
Sardinia, OH; Parma, MO, and, of course, Italy, TX.  Frick also visited
more than 25 Motor Guzzi dealerships, as well as Italian-themed locations
such as the Italian-American Banquet Hall in Livonia, MI, and an Italian
festival in Nutley, NJ.

“For me, every phase of the Grand Tour was fun, from planning and riding to
finding a unique or interesting object for the photo to document the visit,
even the record-keeping,” Frick said. “The learning element of the tour
was certainly a big part of the attraction. For example, I previously had no
idea that there is a city in Italy (population 32,000)  with the name of
Nola.  So I decided to visit Nola, Mississippi, which may have a population
of 10!”

With plenty of roads leading to Rome – or hundreds of other Italian-inspired
destinations – Frick’s adventures prove that the Italian spirit is thriving
on U.S. soil.  And, when enjoyed on a legendary Moto Guzzi motorcycle, it’s
double the dolce vita.

About Moto Guzzi and Piaggio Group
Founded in 1921, Moto Guzzi is one of Europe’s oldest continuous
manufacturers of motorcycles. This revered brand continues to produce
machines from its original location on the beautiful shores of Lake Como in
the village of Mandello del Lario, Italy. For information about Moto Guzzi,

With approximately 7,000 employees, approximately 708,500 vehicles sold in
2007, 5 R&D centers, 7 production facilities in Europe and Asia, and
operations in over 50 countries, the Piaggio Group has a consolidated
leadership in the European 2 wheeler market.  Its production includes
scooters, motorcycles and mopeds in the 50cc to 1,200 cc displacement range,
marketed under the Piaggio, Vespa, Gilera, Derbi, Aprilia, Scarabeo and Moto
Guzzi brands.