The Aprilia Adventure Heads Cross-Country

The Aprilia Adventure Heads Cross-Country 

Aprilia USA adds five additional dates to its popular new consumer ride experience

 NEW YORK, NY – April 3, 2009 – Following the successful launch and fast sell-out of the Aprilia Adventure ride experience during this year’s Daytona Bike Week, Aprilia USA has added five additional dates to the program.  Enthusiasts will now be able to reserve a full hour of seat time to evaluate and enjoy the latest Aprilia motorcycles on the best regional roads.  Participants even take home some special mementos of the experience.  The Aprilia Adventure is available at:

  • AMA Superbike Weekend at Road Atlanta, Braselton, GA, April 3-5
  • AMA Superbike Weekend at Road America, Elkhart Lake, WI, June 5-7
  • AMA Daytona SportBike Weekend at Laguna Seca Speedway, Monterey, CA, July 3-5
  • AMA Vintage Motorcycle Days at Mid Ohio Sportscar Course, Lexington, OH, July 24-26
  • AMA Superbike Weekend at Virginia International Raceway, Alton, VA, August 14-16.

For riders who want to experience the adrenaline rush of Aprilia motorcycles, the Aprilia Adventure is the antidote to the traditional short demo ride.  Instead of a few minutes riding through traffic, enthusiasts have plenty of time to fully appreciate the real capabilities of the bikes.  Along the way, participants also enjoy hospitality, refreshments and an Aprilia gift bag.  The Aprilia Adventure is open to licensed riders with proper riding gear for $20.00 per person. 

“The Aprilia Adventure Daytona ride sold out by 9:30 a.m. each day – in fact, we had riders lined up with their lawn chairs as early as 7 a.m. just to get a jump on the line,” said Rick Panettieri, brand manager, Aprilia USA.  “We think there’s strong demand from serious motorcyclists to do more than just kick the tires or take a few turns – and we’re looking forward to offering that opportunity at more events this year.”

Each hour-long Aprilia Adventure ride is customized to take advantage of the best local and regional riding routes.  Along the way, riders sample and swap new 2009 models such as the all-new Aprilia Dorsoduro 750 as well as long-time favorites, such as the award-winning Tuono and RSV 1000 R.  Registration for the ride is exclusively on-site at each event.  For the latest information on Aprilia products and events, visit www.apriliausa.com.

About Aprilia and Piaggio Group Americas

Aprilia world headquarters are in Noale (Venice, Italy).  Founded in 1962, the company designs and manufactures motorcycles in Noale, with production facilities in Scorzè.  With 38 motorcycling world championship titles (32 road and 6 off-road) under its belt, Aprilia is the only European manufacturer to have a complete on- and off-road model portfolio, ranging from sporty scooters, innovative off-road bikes and tough adventure tourers to award-winning super sport bikes.  For information on Aprilia’s complete U.S. model line, visit the company’s website at www.apriliausa.com.

 In December 2004 Aprilia became part of the Piaggio Group, Europe’s leading manufacturer of two wheelers and one of the world’s most recognized and respected names in motorcycle and scooter production.

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Cool off with the classics this summer at the AMA’s Motorcycle Hall of Fame

Cool off with the classics this summer at the AMA’s Motorcycle Hall of Fame
Museum

PICKERINGTON, OH – Two-wheel enthusiasts are invited to the American
Motorcyclist Association’s (AMA) Motorcycle Hall of Fame Museum this summer
for the 4th annual Japanese Motorcycle Saturday on June 6, 2009, and the 4th
annual British & European Motorcycle Saturday on August 22, 2009.  Located
on the AMA campus in Pickerington, Ohio, just a few miles east of Columbus,
the Museum is the country’s premier showcase of motorcycling heritage and
history. 

Both events are expected to attract hundreds of riders, and will feature
un-judged bike shows and seminars from collectors and experts.  The 4th
annual Japanese Motorcycle Saturday on June 6 will showcase a wide variety
of motorcycles representing decades of metric design and engineering
ingenuity.  From sportbikes to café racers to tourers, every bike style is
welcome.  Enthusiasts can ride in on a classic Japanese bike or simply stop
by to admire the vintage machines.  Last year a 1983 Honda CB1100R and an
early 1980s Yamaha RZ500 two-stroke were highlights of the event.

Later in the summer, the Museum will host the 4th annual British & European
Motorcycle Saturday on August 22.  Plenty of Ducatis, Triumphs, Nortons,
BMWs, Aprilias, Moto Guzzis and other marques that are sure to impress will
be on display for the event.  The spotlight at British & European Motorcycle
Saturday was stolen last year by the Ducati Riders of Ohio Club, with over
20 members riding in for the event – one on Ducati’s finest, the
Desmosedici.  This year’s showcase promises to feature equally compelling
classics.

Admission for each Classic Motorcycle Saturday event is only $10 and
includes access to all museum exhibits, including “MotoStars: Celebrities +
Motorcycles,” an installation spotlighting a number of the world’s most
well-known enthusiasts, and “Awesome-Ness,” chronicling the career of the
legendary Arlen Ness.

Additional details about Classic Motorcycle Saturdays can be found at
http://www.motorcyclemuseum.org or by calling (614)856-2222.

About the AMA’s Motorcycle Hall of Fame Museum

The AMA’s Motorcycle Hall of Fame Museum tells the exciting stories and
preserves the history of American motorcycling. Visitors to the Museum will
find award-winning exhibits rotating through three major exhibition halls.
Each exhibit immerses guests in the stories of American motorcycling by
capturing the thrill of the open road, the excitement of racing or the
inspiration of memorable personalities. The Museum is also home to the AMA’s
Motorcycle Hall of Fame, honoring the distinguished men and women who have
played a vital role in shaping the sport and business of motorcycling,
thanks to their competitive spirit, passion, vision and entrepreneurship.
Located just east of Columbus, on the campus of the American Motorcyclist
Association in Pickerington, Ohio, the non-profit Museum is open seven days
a week, 9 a.m. to 5 p.m., and closed on Easter, Thanksgiving, Christmas and
New Year’s Day. For more information call (614) 856 – 2222 or visit
http://www.motorcyclemuseum.org.

Annual AMA Motorcycle Hall of Fame Museum Breakfast at Daytona Bike Week to

Annual AMA Motorcycle Hall of Fame Museum Breakfast at Daytona Bike Week to
Feature Renowned Racers Scott Parker and Jay Springsteen

Famed Tuner Bill Werner to Lead Program

PICKERINGTON, OHIO – Racing legends Scott Parker and Jay Springsteen will be
the guests of honor at the 21st Annual Motorcycle Hall of Fame Museum
“Friendraising” Breakfast on Friday, March 6, in Daytona Beach, Florida. The
flat track champions will share stories with celebrated Harley-Davidson
tuner Bill Werner, whose skills helped Parker and Springsteen to a number of
their AMA Grand National Championships.

The Museum breakfast, a Daytona Bike Week tradition, allows attendees to mix
and mingle with motorcycling’s biggest names, as well as receive rare inside
look at their lives and careers. The event is open the public and tickets
are $49 per person. All proceeds support the non-profit Motorcycle Hall of
Fame Museum and its mission of telling the exciting stories and preserving
the history of American motorcycling.

The talents and accomplishments of Parker, Springsteen, and Werner have led
each to be inducted into the AMA’s Motorcycle Hall of Fame. Parker, inducted
in 2003, is considered one of the great motorcycle racers in the history of
AMA racing. During his career, Parker was a nine-time AMA Grand National
Champion and set an all-time record with his 94 Grand National Championship
race wins, including 55 AMA National Mile wins and 35 AMA Half-Mile wins.
Parker is also a three-time winner of the AMA Pro Athlete of the Year award.
Like Parker, Springsteen is considered one of the best in AMA racing
history. Inducted into the AMA’s Motorcycle Hall of Fame in 2003,
Springsteen is a three-time AMA Grand National Champion with over 40
National Championship flat track race wins. 

At the 2009 Museum breakfast, Parker and Springsteen will look back at their
astonishing careers through a discussion led by Bill Werner. Werner, one of
the most successful tuners in AMA Grand National racing history, was
inducted into the AMA’s Motorcycle Hall of Fame in 2000. He offers a unique
perspective on the careers of Parker and Springsteen, as he turned the
wrenches for both.

To join Scott Parker, Jay Springsteen, and Bill Werner at the 21st Annual
Motorcycle Hall of Fame Museum “Friendraising” Breakfast, immediate
reservations are recommended. The breakfast will be held at the Hilton
Daytona Beach Oceanfront Resort in Daytona Beach, Florida, on Friday, March
6, 2009. Registration will begin at 8:00 a.m. with breakfast served at 8:30
a.m. Parker, Werner, and Springsteen will host an autograph session
following the conclusion of the breakfast. Admission is $49 per person.
Sponsorships are also available, and all proceeds benefit the Motorcycle
Hall of Fame Museum. To make reservations or learn about event sponsorship
opportunities, contact the Museum at (614) 856-2222 or visit
http://www.motorcyclemuseum.org.

About the AMA’s Motorcycle Hall of Fame Museum

The AMA’s Motorcycle Hall of Fame Museum tells the exciting stories and
preserves the history of American motorcycling. Visitors to the Museum will
find award-winning exhibits rotating through three major exhibition halls.
Each exhibit immerses guests in the stories of American motorcycling by
capturing the thrill of the open road, the excitement of racing or the
inspiration of memorable personalities. The Museum is also home to the AMA’s
Motorcycle Hall of Fame, honoring the distinguished men and women who have
played a vital role in shaping the sport and business of motorcycling,
thanks to their competitive spirit, passion, vision and entrepreneurship.
Located just east of Columbus, on the campus of the American Motorcyclist
Association in Pickerington, Ohio, the non-profit Museum is open seven days
a week, 9 a.m. to 5 p.m., and closed on Easter, Thanksgiving, Christmas and
New Year’s Day. For more information call (614) 856 – 2222 or visit
http://www.motorcyclemuseum.org.

AMA’s Motorcycle Hall of Fame Museum Opens 2009 with Events Celebrating

AMA’s Motorcycle Hall of Fame Museum Opens 2009 with Events Celebrating
Classic Motorcycles

PICKERINGTON, OHIO – The AMA’s Motorcycle Hall of Fame Museum invites fans
of vintage machines to rev up for two notable events. The International CBX
Owner’s Association (ICOA) will pay a special visit the Museum on Saturday,
January 24, 2009. Two weeks later, on Saturday, February 7, the Museum will
host the Penton Owner’s Group (POG) for the 8th Annual Penton Day. All
riders are welcome at both events.

The ICOA event on January 24 begins at 9:30 a.m., with a tour of the
Museum’s colorful exhibits, including “MotoStars: Celebrities + Motorcycles”
and “Awesome-Ness,” an installation chronicling the career of legendary
customizer Arlen Ness. The day will continue with a technical session and
presentation by special guest racer Geoff Smale.
Smale is known for a number of racing accomplishments, including becoming
series champion of the British Earlystocks “1300 production” class in 2000
astride a CBX with unmodified displacement. Smale also one of twelve racers
to lap at over 100 mph in a sidecar outfit, both as driver as well as
passenger, during the Isle of Man TT races. The ICOA’s visit to the Museum
will be held in conjunction with the club’s winter tech rally held in
Columbus, Ohio, on January 24 and 25. The ICOA invites all enthusiasts to
join them at the Museum on January 24. The event is free, but regular Museum
admission rates apply. Riders can log on to http://www.motorcyclemuseum.org for
additional information.

Penton enthusiasts are welcome to bring their machines to display at the
Museum on February 7, when the Penton Owner’s Group holds the 8th Annual
Penton Day. Sign in begins at 9 a.m., with the group’s annual business
meeting starting at 10 a.m. The topic of this year’s event will be the 50th
anniversary of Motorcycle Hall of Famer John Penton’s record-setting
transcontinental run on a BMW, and John will be on hand to share his
memories.  Penton’s son, Motorcycle Hall of Famer and AMA Motorcycle Hall of
Fame
Museum board member Jack Penton, will also be at the Museum to serve as a
host of the annual Penton Day events. Riders interested in joining the
festivities can log on to http://www.motorcyclemuseum.org for additional
information. Membership in the POG is not required and lunch will be
provided.

About the AMA’s Motorcycle Hall of Fame Museum

The AMA’s Motorcycle Hall of Fame Museum tells the exciting stories and
preserves the history of American motorcycling. Visitors to the Museum will
find award-winning exhibits rotating through three major exhibition halls.
Each exhibit immerses guests in the stories of American motorcycling by
capturing the thrill of the open road, the excitement of racing or the
inspiration of memorable personalities. The Museum is also home to the
Motorcycle Hall of Fame, honoring the distinguished men and women who have
played a vital role in shaping the sport and business of motorcycling,
thanks to their competitive spirit, passion, vision and entrepreneurship.
Located just east of Columbus, on the campus of the American Motorcyclist
Association in Pickerington, Ohio, the non-profit Museum is open seven days
a week, 9 a.m. to 5 p.m., and closed on Easter, Thanksgiving, Christmas and
New Year’s Day. For more information call (614) 856 – 2222 or visit
http://www.motorcyclemuseum.org.

Cafe Racer Magazine Hits the Streets

Café Racer Revs Up Motorcycle Media Category

New small-format, quarterly magazine showcases culture and lifestyle of
high-performance ‘naked’ bike enthusiasts

July 28, 2008 – Pittsburgh, PA – Cafe Racer, a new quarterly magazine that
focuses exclusively on the machines, history, culture and lifestyle of
high-performance European ‘naked’ motorcycles debuted at the July 25-27,2008
AMA Vintage Motorcycle Days at Mid-Ohio Sportscar Course in Lexington, Ohio.
The event, the world’s largest gathering of classic motorcycle enthusiasts,
honors the iconic British bike brand Triumph this year – an idea backdrop
for the launch of a magazine that celebrates café racers, the “stripped and
quick” street bikes that dominated the British motorcycle scene in the
1950s.

The hip-pocket size 6″ x 9″ format magazine is the first-ever publication
devoted the Vincents, Nortons, BSAs, Triumphs and other legendary
motorcycles that combined with the era’s British black leather, Brylcreem®
and rock-n-roll to create one of the most adrenaline-charged youth movements
ever.  Each issue of Café Racer will also explore the world of modern
performance naked bikes, from wild, custom-built streetfighters to the
latest factory nakeds and retro machines.  It’s that culture and lifestyle
that fuels a worldwide cult for the naked bike enthusiast, whether classic,
ultra-modern or somewhere in between.

Magazine founder and editor Mike Seate is an expert on the cult of the cafe
racer, also serving as host of the upcoming Chet Burks/Speed Channel
high-definition documentary, “Cafe Society,” to be broadcast in the fall of
2008.  Seate has authored over a dozen motorcycling books including “Two
Wheels on Two Reels” and “Choppers.” He is an award-winning columnist for
the Pittsburgh Tribune-Review and a contributing editor for Motorcyclist
magazine. 

Café Racer’s debut issue features a Vincent Specials Round-Up, including
test-rides of Hailwood Motorcycle Restoration’s Egli-Vincent and Norvin; A
Rocker’s Tale: road histories from veterans who lived and rode in the ton-up
era;  Rocker Films Review; Spotted Bikes from around the world; Cafe Racers:
a regular feature about people who make motorcycling worthwhile; a column on
the history of transport cafes by Ace Café London’s Linda Wilsmore and
useful tech information, two-wheeled travel features, black leather news and
more.

In addition to the magazine, http://www.caferacermag.com is a one-stop destination
for the latest news about fast, naked motorcycles, both classic and modern.
Following the introduction at AMA Vintage Motorcycle Days, Cafe Racer
magazine will host additional launches at the Rockerbox festival at
Milwaukee’s Fuel Cafe on August, 9 and at London’s Ace Cafe, during the
annual Ace Cafe Reunion, on September 13.  For complete subscriber and
advertising information, visit the web site right now.

Motostars Celebrities and Motorcycles Exhibit

CHARITY AUCTION KICK-STARTS “MOTOSTARS: CELEBRITIES + MOTORCYCLES” EXHIBIT GRAND OPENING

 

PICKERINGTON, OHIO – To celebrate the new  “MotoStars: Celebrities + Motorcycles” exhibit, the Motorcycle Hall of Fame Museum  is offering enthusiasts the opportunity to take a piece of exhibit-themed memorabilia home – and support a good cause.   The Museum will host a gala charity auction, featuring items donated by notable athletes, musicians, actors, artists, bike builders and industry leaders, on Friday, June 27, 2008.  Actor and enthusiast Perry King will serve as master of ceremonies for the event.  The auction, part of the “MotoStars: Celebrities + Motorcycles” grand opening weekend, will be held at the Museum in Pickerington, Ohio.  For those who cannot make the trip to bid live on June 27, the auction will be open online May 21 – June 25, 2008, at http://www.motorcyclemuseum.cmarket.com.

 

Proceeds from the auction will benefit charities hand-selected by riders donating items, as well as the non-profit Motorcycle Hall of Fame Museum.  One item sure to draw a number of bids is a “Joe Motocross” Snoopy statue. The statue, which stands five feet tall, was created to honor legendary “Peanuts” creator Charles M. Schulz, who introduced millions of people to the sport of motocross in the book and movie, “You’re a Good Sport, Charlie Brown.”  Donated by Ken and Ruth Chambers, who owned Jim & Jim’s, a motorcycle shop in Santa Rosa, California, for 40 years, and are longtime friends of the Schulz family, proceeds from the auction of the statue will benefit the Pediatric Brain Tumor Foundation (PBTF) and the organization’s national Ride for Kids® program.

 

The PBTF will also receive proceeds from the auction of a 2006 Honda VTX1300 ridden by actor Francesco Quinn in the Quentin Tarantino-produced biker movie “Hell Ride.”  Quinn, the son of legendary actor Anthony Quinn, launched his career in “Platoon” (1986) and has since starred in numerous movies, including “The Tonto Woman,” which was nominated for a Best Live Action Short Film Academy Award® this year.  Quinn will personally autograph the Honda for the winning bidder. 

Vespa Invites You to Get Smart About Your Ride

Vespa(R) Invites Consumers to Get Smart About Their Ride

Vespa and SUBWAY(R) restaurants team up for fuel-efficient, fresh
summer fun
with “Get Smart”-based Instant Win sweepstakes, free food and helmet
offers

NEW YORK, May 20, 2008 – Vespa, the world’s most iconic scooter brand,
is
joining forces this summer with SUBWAY(R) restaurants and secret agents
Maxwell Smart and Agent 99 from the action comedy “Get Smart” to fight
the
forces of evil – traffic congestion, fuel consumption, global warming
and
boring transportation.  Supporting a cameo appearance by a silver Vespa
LX
150 scooter in the upcoming Warner Bros. Pictures release will be a
national
promotional campaign and placement within a SUBWAY(R)-branded
promotional
online Instant Win Game and Sweepstakes with a chance to win one of 10
Vespa
scooters, as well as two exclusive offers to enjoy free food and gear.
The
multi-tiered promotion ties-in with the June 20 launch of “Get Smart,”
starring Steve Carell, Anne Hathaway, Dwayne Johnson and Alan Arkin.

While Maxwell Smart (Carell) and his savvy partner Agent 99 (Hathaway)
pursue the evil forces of KAOS, consumers can ensure that they’re not
starting their own mission on an empty stomach or without the right
protection.  Secret agents in search of fresh fare and the ideal
getaway
ride can receive a free $5 SUBWAY(R) card with a test drive or product
demonstration at all Vespa dealers.  Participants in SUBWAY(R)
restaurant’s
Get Smart Eat Fresh Instant Win Game and Sweepstakes will receive a
message
to take advantage of a special offer to receive a free Vespa Soft-Touch
helmet, a $300-value, with the purchase of a new Vespa scooter. The
online,
print and in-store promotions run June 2 through August 10, 2008 at all
Vespa dealers and more than 21,500 SUBWAY(R) restaurants in the U.S.

“The Vespa brand is synonymous with smart, spirited transportation,”
says
Paolo Timoni, President and CEO of Piaggio Group Americas, Inc.  “Vespa
riders already know that scooters are a fresh way to tackle today’s
fuel and
congestion issues, and we’re pleased that this promotion gives us the
opportunity to help even more consumers uncover the facts about
Vespanomics.”