BREAST CANCER ORGANIZATIONS AND VESPA USA ZOOM TOWARD NEW PINK VESPA

BREAST CANCER ORGANIZATIONS AND VESPA USA ZOOM TOWARD NEW PINK VESPA
FUND-RAISING MILESTONES
   
NEW YORK, Oct. 14, 2009 – As National Breast Cancer Awareness Month nears
the midway point, several nonprofit agencies participating in Vespa USA’s
Pink fund-raising program are reaching – and reaching for – impressive new
milestones.  The newest initiative underway is
http://www.armyofwomen.org/Pink_Vespa_Contest from the Love/Avon Army of Women, a
program of the Dr. Susan Love Research Foundation, whose goal is to
encourage members to recruit one million women to take part in breast cancer
research.  The top five individuals who recruit the most new members for the
Army of Women will be entered into a drawing to win a pink Vespa LX 50.
Others, like Young Survival Coalition (YSC), are just a few paces away from
reaching their target of recruiting 10,000 fans on their Facebook fan page
http://www.facebook.com/youngsurvivalcoalition.

Vespa USA is working with a number of women’s organizations as part of
Lifetime Networks’ 15th annual National Breast Cancer Awareness Month
campaign, “Stop Breast Cancer for Life: The Power of 15.” Each agency
received a donated pink Vespa LX 50 to help raise funds for their unique
missions – from research and education to peer and resource support.
Consumers who want to help support these causes are invited to check out all
the current Pink Vespa initiatives at http://www.vespausa.com.
     
PURSUING THE CURE: MILES TO GO BEFORE WE SLEEP

Large or small, professionally organized or grassroots; it is these
nonprofit organizations that have put the national spotlight on breast
cancer and garnered strong public and corporate support to fight the
disease; by providing patients and affected families with important tools
and resources.  There is still much work to be done, and Vespa USA invites
everyone to support these or any of the great ongoing efforts by individuals
and companies alike.

Now through Nov. 23, 2009, the Army of Women is adding a special incentive
to those helping the organization reach its goal of one million members.
The top five registered member recruiters will be entered into a drawing and
will have a chance to win a limited edition pink Vespa LX 50 by recruiting
the most new members during the specified dates.  Official details for the
contest can be found at http://www.armyofwomen.com. The winner also agrees to
extend the reach of this campaign by using the pink Vespa to promote the
Army of Women and documenting their recruitment journey through a blog on
the Army of Women Web site.

Young Survival Coalition (YSC), an organization focused on women under 40
affected by breast cancer, is inviting supporters to become fans on their
Facebook page.  With a goal of recruiting 10,000 Facebook fans – currently
their page has more than 9,000 – the YSC is rapidly approaching the finish
line.  Anyone who becomes a fan prior to Nov. 16, 2009, will be eligible to
win the pink Vespa LX 50.

Vespa fans also have a chance to support breast cancer awareness by bidding
and ultimately donating their purchase price to one of a number of online
auctions.  Several auctions are ending soon, such as the Breast Cancer
Research Foundation’s (www.bcrfcure.org) online auction through
charitybuzz.com – which ends Oct. 22, 2009.

Cup With Love (www.cupwithlove.org), an organization providing emotional
support to anyone impacted by cancer; and Nueva Vida (www.nueva-vida.org),
an organization that informs, supports and empowers Latinas whose lives are
affected by cancer; are also raffling off a pink Vespa through their
respective Web sites during October.

The Vespa Pink Campaign invites all current and future scooter fans to
actively participate in one or all the Breast Cancer Awareness Month
programs. Agencies adding a pink Vespa to their October fund-raising
initiatives include: Breast Cancer Network of Strength, The Breast Cancer
Research Foundation, Breastcancer.org, Bright Pink, Cup With Love, Dr. Susan
Love Research Foundation, The Greater New York City Affiliate of Susan G.
Komen for the Cure, My Vision Foundation, Nueva Vida, Prevent Cancer
Foundation, SHARE and Young Survival Coalition. For more information on all
of the participating breast cancer organization programs, visit
http://www.vespausa.com and learn how to support unique breast cancer fundraising
efforts around the country.

Breast cancer affects everyone.  This year alone, 192,370 new cases of
invasive breast cancer will be diagnosed among women in the United States.
It is the leading cause of cancer death in women ages 15 to 54, and nearly
half of all Vespa riders are women.  A woman is diagnosed with breast cancer
every three minutes and the disease claims a life every 13 minutes. These
women are mothers, sisters and wives – but breast cancer also directly
touches men.  Every year almost 2,000 men are diagnosed with breast cancer
and 440 will die.

ABOUT VESPA USA:

Vespa USA is a division of Piaggio Group USA. Established in 1884, by
Rinaldo Piaggio, in the industrial town of Pontedera in Tuscany, Italy – a
province of Pisa; the Piaggio Group is one of the world’s top manufacturers
of two-wheeled vehicles.  With more than 7,000 employees, an annual
production of more than 650,000 vehicles in 2008, five R&D centers, seven
production facilities in Europe and Asia, and operations in more than 50
countries – the Piaggio Group has a consolidated leadership in the European
two-wheeler market.  The company produces scooters, motorcycles and mopeds
in the 50cc to 1,200 cc displacement range, marketed under the Piaggio,
Vespa, Gilera, Derbi, Aprilia, Scarabeo and Moto Guzzi brands.  Piaggio also
manufactures three- and four-wheel light transportation vehicles for the
Ape, Porter and Quargo ranges. For more information about Vespa USA visit
http://www.vespausa.com. Get social with Vespa USA by following the latest news and
events on Twitter at http://www.twitter.com/vespausa or becoming a fan on Facebook
at http://www.facebook.com/vespausa

Advertisements

APRILIA USA UNVEILS TWO BLOCKBUSTERS ON SATURDAY, JUNE 6 AT ROAD AMERICA

APRILIA USA UNVEILS TWO BLOCKBUSTERS ON SATURDAY, JUNE 6 AT ROAD AMERICA

 

WHAT:

One of this year’s hottest movie properties is this summer’s Transformers: Revenge of the Fallen and one of the year’s most eagerly awaited superbikes is the 2010 Aprilia RSV 4.  It’s only fitting then that an exclusive Transformers: Revenge of the Fallen Aprilia race bike, as well as the all-new RSV 4, will be unveiled at the same time during the June 5-7 AMA Pro Superbike weekend at Road America.  Media planning on attending the races are invited to be among the first to see both and meet with Aprilia executives and the KWS Factory Aprilia Millenium Technologies race team to learn about the latest product and company news.

 

WHERE:         Road America, Elkhart Lake, Wisconsin

                        Road America Paddock, at the Aprilia race truck

 

WHEN:           Saturday, June 6, 2009

Noon:              Media-only lunch with Aprilia race team and executives (rsvp required)

1 p.m:              Official unveiling of both motorcycles

 

Video and photography available to media following the event

 

DETAILS:

Aprilia USA will add a special dose of Hollywood blockbuster excitement to the AMA Pro Daytona SportBike series when it unveils a one-of-a-kind Transformers: Revenge of the Fallen race bike on Saturday, June 6 at 1 p.m. at the Aprilia race truck inside the Road America Paddock. 

 

KWS Factory Aprilia Millenium Technologies rider Ben Thompson (97) will compete in both races onboard this aggressively transformed Aprilia RSV 1000 Factory.  He’ll be waging battle on the track sporting an equally ferocious helmet, both inspired by Transformers: Revenge of the Fallen, in theaters June 24.   

 

In addition, Aprilia will also host an exclusive unveiling of the revolutionary 2010 RSV 4 superbike.  Expected to transform the production superbike category with its unique blend of brutal power, Italian style and technical innovation, this is the very first Midwest appearance of the Aprilia RSV 4, the only one currently in the USA.

Cool off with the classics this summer at the AMA’s Motorcycle Hall of Fame

Cool off with the classics this summer at the AMA’s Motorcycle Hall of Fame
Museum

PICKERINGTON, OH – Two-wheel enthusiasts are invited to the American
Motorcyclist Association’s (AMA) Motorcycle Hall of Fame Museum this summer
for the 4th annual Japanese Motorcycle Saturday on June 6, 2009, and the 4th
annual British & European Motorcycle Saturday on August 22, 2009.  Located
on the AMA campus in Pickerington, Ohio, just a few miles east of Columbus,
the Museum is the country’s premier showcase of motorcycling heritage and
history. 

Both events are expected to attract hundreds of riders, and will feature
un-judged bike shows and seminars from collectors and experts.  The 4th
annual Japanese Motorcycle Saturday on June 6 will showcase a wide variety
of motorcycles representing decades of metric design and engineering
ingenuity.  From sportbikes to café racers to tourers, every bike style is
welcome.  Enthusiasts can ride in on a classic Japanese bike or simply stop
by to admire the vintage machines.  Last year a 1983 Honda CB1100R and an
early 1980s Yamaha RZ500 two-stroke were highlights of the event.

Later in the summer, the Museum will host the 4th annual British & European
Motorcycle Saturday on August 22.  Plenty of Ducatis, Triumphs, Nortons,
BMWs, Aprilias, Moto Guzzis and other marques that are sure to impress will
be on display for the event.  The spotlight at British & European Motorcycle
Saturday was stolen last year by the Ducati Riders of Ohio Club, with over
20 members riding in for the event – one on Ducati’s finest, the
Desmosedici.  This year’s showcase promises to feature equally compelling
classics.

Admission for each Classic Motorcycle Saturday event is only $10 and
includes access to all museum exhibits, including “MotoStars: Celebrities +
Motorcycles,” an installation spotlighting a number of the world’s most
well-known enthusiasts, and “Awesome-Ness,” chronicling the career of the
legendary Arlen Ness.

Additional details about Classic Motorcycle Saturdays can be found at
http://www.motorcyclemuseum.org or by calling (614)856-2222.

About the AMA’s Motorcycle Hall of Fame Museum

The AMA’s Motorcycle Hall of Fame Museum tells the exciting stories and
preserves the history of American motorcycling. Visitors to the Museum will
find award-winning exhibits rotating through three major exhibition halls.
Each exhibit immerses guests in the stories of American motorcycling by
capturing the thrill of the open road, the excitement of racing or the
inspiration of memorable personalities. The Museum is also home to the AMA’s
Motorcycle Hall of Fame, honoring the distinguished men and women who have
played a vital role in shaping the sport and business of motorcycling,
thanks to their competitive spirit, passion, vision and entrepreneurship.
Located just east of Columbus, on the campus of the American Motorcyclist
Association in Pickerington, Ohio, the non-profit Museum is open seven days
a week, 9 a.m. to 5 p.m., and closed on Easter, Thanksgiving, Christmas and
New Year’s Day. For more information call (614) 856 – 2222 or visit
http://www.motorcyclemuseum.org.

Tribute Dinner for Dick Burleson

8-time AMA National Enduro Champion; 8-time FIM ISDT Gold Medalist For more than 35 years, Enduro and off-road riders from around the country and many places in the world have witnessed the extraordinary riding skills of one – Motorcycle Hall of Famer Richard “Dick” Burleson. Untold numbers of stories have been told and re-told about riding in the thick of the woods and then, out of nowhere, thinking “That guy passed me like I was standing still. How did he do that?” During the Dick Burleson Tribute Dinner, http://www.dickburlesontribute.com, in Daytona Beach on March 4, 2009, we just may be able to find out. Where: Holiday Inn; Deland, Florida (Daytona Beach area) When: Wednesday, March 4, 2009 Time: Dinner begins at 7:00 PM Dick Burleson’s achievements in racing and in the motorcycle industry are numerous and memorable. Dick always had a keen sense for racing talent and was a most willing mentor for many that went on to huge success as competitors and champions. His colleagues and friends want to acknowledge his contribution to racing and the industry by hosting a dinner that is open to everyone. The Burleson Tribute Dinner is conveniently scheduled the evening prior to the AMA Alligator National Enduro in Daytona Beach on March 5. In addition to the many friends that Dick has in racing and in the industry itself, Moose Racing and Parts Unlimited are the Host Sponsors of what should be a fantastic event. Come join in the fun! It will be unforgettable. **There is a limit on seating for the Tribute Dinner, so those interested in attending should log on to http://www.dickburlesontribute.com for more details and to purchase their tickets. For information about this release, please contact: Bill Kniegge Greg Davis 714 423 2297 407 617 3417 billk@bluestradatours.com gregdavis3@aol.com

Moto Guzzi Announces “Grand Tour of Italy in America” Winner

Moto Guzzi Announces “Grand Tour of Italy in America” Winner

From Tuscany (California) to Rimini (South Carolina) and 78 Italian-inspired
destinations in between, an Ohio motorcycle enthusiast lives la dolce vita
American-style

New York, NY – February 6, 2009 – John E. Frick, a Cincinnati, Ohio-based
business owner, passionate motorcycle enthusiast and long-distance endurance
rider, will be enjoying his next two-wheel adventure on a new Moto Guzzi
Norge 1200.  Moto Guzzi’s distinctive sport touring bike has been awarded to
Frick for winning the “Grand Tour of Italy in America,” a unique motorcycle
tour created by the American Motorcycling Association (AMA) as part of its
AMA Road Riding Cycle Trader Tours With KOA Along The Way program.  The “do
it yourself” tour was designed to appeal to riders who appreciate both the
thrill of the ride and the joy of discovering new destinations – in this
case all inspired by Italian locales and culture.

Participants were challenged to chart their own course from an official list
of destinations, ranging from towns like The Vatican, Louisiana, to venues
such as the Tuscany Motel in Wildwood, New Jersey.  Embodying the relaxed
pace and spirit of Italy, the tour stipulated no time or mileage limits,
allowing riders to travel at their own pace.  Riders documented each
official stop with a photo to provide proof of their visit. One point was
earned for each destination in a participant’s home state; two points were
awarded for stops visited in adjoining states, and three points for all
distant destinations. 

Competitors with 25 or more points earned a commemorative pin and were
entered into a special sweepstakes.  In addition to the Moto Guzzi Norge
1200 grand prize, sweepstakes winners received “motociclista style”
wearables from Moto Guzzi’s new line of retro-inspired sweaters, as well as
modern riding gear designed for the serious enthusiast.

All registrants received a complimentary Moto Guzzi towel, collectible pin,
and a coupon redeemable for a new Moto Guzzi hat. 

To claim his Moto Guzzi Norge 1200 grand prize, Frick visited more than
80 locations over the course of seven months. Stops included Argenta, Il;
Milan, TN; Rimni, S.C.; Rome, MS; Genoa, WI; Verona, ND; Tivoli, NY;
Sardinia, OH; Parma, MO, and, of course, Italy, TX.  Frick also visited
more than 25 Motor Guzzi dealerships, as well as Italian-themed locations
such as the Italian-American Banquet Hall in Livonia, MI, and an Italian
festival in Nutley, NJ.

“For me, every phase of the Grand Tour was fun, from planning and riding to
finding a unique or interesting object for the photo to document the visit,
even the record-keeping,” Frick said. “The learning element of the tour
was certainly a big part of the attraction. For example, I previously had no
idea that there is a city in Italy (population 32,000)  with the name of
Nola.  So I decided to visit Nola, Mississippi, which may have a population
of 10!”

With plenty of roads leading to Rome – or hundreds of other Italian-inspired
destinations – Frick’s adventures prove that the Italian spirit is thriving
on U.S. soil.  And, when enjoyed on a legendary Moto Guzzi motorcycle, it’s
double the dolce vita.

About Moto Guzzi and Piaggio Group
Founded in 1921, Moto Guzzi is one of Europe’s oldest continuous
manufacturers of motorcycles. This revered brand continues to produce
machines from its original location on the beautiful shores of Lake Como in
the village of Mandello del Lario, Italy. For information about Moto Guzzi,
visit http://www.motoguzzi-us.com.

With approximately 7,000 employees, approximately 708,500 vehicles sold in
2007, 5 R&D centers, 7 production facilities in Europe and Asia, and
operations in over 50 countries, the Piaggio Group has a consolidated
leadership in the European 2 wheeler market.  Its production includes
scooters, motorcycles and mopeds in the 50cc to 1,200 cc displacement range,
marketed under the Piaggio, Vespa, Gilera, Derbi, Aprilia, Scarabeo and Moto
Guzzi brands.

Aprilia Launches Unique Twist on Traditional Demo Rides in Daytona

Aprilia Launches Unique Twist on Traditional Demo Rides in Daytona

The New Aprilia Adventure Daytona is Reserved for Serious Enthusiasts NEW YORK, NY – February 5, 2009 – Aprilia USA is introducing a new way for consumers to experience Aprilia motorcycles. Starting with the 2009 Daytona Bike Week, March 2 – 7, the company will offer its new Aprilia Adventure riding experience to serious enthusiasts with a taste for discovering the adrenaline rush of Aprilia motorcycles on a real-world ride. Participants who are considering adding more – or a new set of – cylinders to their garage can truly experience the latest Aprilia motorcycles on miles of scenic backroads, enjoy hospitality, refreshments and breathtaking views along the way, and take home a limited edition shirt, Aprilia Racing hat and other rewards. The Aprilia Adventure Daytona is open to licensed riders with proper riding gear for $20.00 per person. “A traditional ten-minute, right-hand-turn only demo ride just doesn’t provide enough seat time for someone to understand the attributes that really differentiate Aprilia motorcycles,” says Rick Panettieri, brand manager, Aprilia USA. “Aprilia’s innovative technology, such as the multi-shift-mode sport transmission on the 850 Mana or the tri-map ride-by-wire system of our 750 Shiver and Dorsoduro doesn’t just look impressive on a spec sheet – it really delivers a unique riding experience. Our new version of the demo ride will give riders more time to fully appreciate Aprilia technology.” Each hour-and-a-half Aprilia Adventure Daytona ride will be customized to take advantage of the best local and regional riding routes. Along the way, riders can sample and swap new 2009 models such as the all-new Aprilia Dorsoduro 750 as well as long-time favorites, such as the award-winning Tuono and RSV 1000 R. Registration for the ride is exclusively on-site at each event, with sessions available during Daytona Bike Week from 9 am to 5 pm daily. Interested enthusiasts are invited to visit the Aprilia Adventure Daytona registration area at the Aprilia Factory Demo Truck, in front of Daytona International Speedway. Following Daytona, The Aprilia Adventure series will travel to select major motorcycle events to be announced. For the latest information on Aprilia products and events, visit http://www.apriliausa.com. About Aprilia and Piaggio Group Americas Aprilia world headquarters are in Noale (Venice, Italy). Founded in 1962, the company designs and manufactures motorcycles in Noale, with production facilities in Scorzè. With 38 motorcycling world championship titles (32 road and 6 off-road) under its belt, Aprilia is the only European manufacturer to have a complete on- and off-road model portfolio, ranging from sporty scooters, innovative off-road bikes and tough adventure tourers to award-winning super sport bikes. For information on Aprilia’s complete U.S. model line, visit the company’s website at http://www.apriliausa.com. In December 2004 Aprilia became part of the Piaggio Group, Europe’s leading manufacturer of two wheelers and one of the world’s most recognized and respected names in motorcycle and scooter production.

AMA’s Motorcycle Hall of Fame Museum Offers 1953 Vincent Black Shadow for

January 23, 2009

AMA’s Motorcycle Hall of Fame Museum Offers 1953 Vincent Black Shadow for
Auction

PICKERINGTON, OHIO – The AMA’s Motorcycle Hall of Fame Museum is offering
enthusiasts the opportunity to add a historic machine to their collection.
Beginning today, January 23, the Museum is auctioning a 1953 Vincent Black
Shadow on eBay.  The auction will run through February 1, 2009.
     
The 1953 Vincent Black Shadow on the auction block was restored by famed
Vincent restorer Mike White of Ontario, Canada, and Brent Mayfield of
Centerville, Ohio.  The 1953 production is fully documented through copies
of factory paperwork, and photos of the machine prior to restoration are
available.  The Vincent was originally purchased by the Museum specifically
for the annual 2008 Motorcycle Hall of Fame Museum raffle.  This year, for
the first time, the winner of the Museum’s raffle chose to accept an
alternate cash prize instead of the motorcycle, allowing the Museum the
opportunity to auction the 1953 Vincent Black Shadow. Riders can log on to
eBay.com and enter ID number 160311565061 to bid on the classic Vincent.
Winning the bike is a perfect way to kick-start 2009, and all proceeds will
support the non-profit Museum and its mission of telling the exciting
stories and preserving the history of American motorcycling.

In addition, enthusiasts can enter the 2009 Motorcycle Hall of Fame Museum
raffle for a chance to win a pair of Bonnevilles. The 2009 raffle winner, to
be picked during 2009 AMA Vintage Motorcycle Days, will be able to choose
one of two prizes: a prize package valued at $35,000 featuring a fully
restored 1959 pre-unit T120 Bonneville and an all-new limited edition 2009
50th Anniversary T100 Bonneville, or a $25,000 cash award.  Tickets can be
purchased at http://www.motorcyclemuseum.org or by calling (614) 856-2222.

Fundraisers such as the Vincent auction and Triumph raffle – as well as the
recently concluded 2008 Leather and Ice Online Holiday Auction – are vital
to supporting the Museum’s award-winning exhibitions as well as the
Motorcycle Hall of Fame, which honors the men and women who shaped the
industry and sport of motorcycling. Over 400 items donated by 142 museum
supporters were up for grabs in the 2008 Leather and Ice Auction, which
raised over $25,000 for the Museum. The Museum extends its gratitude to all
those who helped make the 2008 auction such a success.

Enthusiasts interested in supporting the Museum’s fundraisers in 2009 should
contact Toni Shoap at (614) 856-2222 ext. 1340 or tshoap@ama-cycle.org.

About the Motorcycle Hall of Fame Museum

The AMA’s Motorcycle Hall of Fame Museum tells the exciting stories and
preserves the history of American motorcycling. Visitors to the Museum will
find award-winning exhibits rotating through three major exhibition halls.
Each exhibit immerses guests in the stories of American motorcycling by
capturing the thrill of the open road, the excitement of racing or the
inspiration of memorable personalities. The Museum is also home to the
Motorcycle Hall of Fame, honoring the distinguished men and women who have
played a vital role in shaping the sport and business of motorcycling,
thanks to their competitive spirit, passion, vision and entrepreneurship.
Located just east of Columbus, on the campus of the American Motorcyclist
Association in Pickerington, Ohio, the non-profit Museum is open seven days
a week, 9 a.m. to 5 p.m., and closed on Easter, Thanksgiving, Christmas and
New Year’s Day. For more information call (614) 856 – 2222 or visit
http://www.motorcyclemuseum.org.