“I Love You Man”

NEW YORK, March 19, 2009 – How far would you go for your bro? In the new Paramount Pictures comedy “I Love You, Man” Peter Klaven (actor Paul Rudd) and Sydney Fife (actor Jason Segel) raise that benchmark to hilarious new heights.  As the two buddies test and stretch the boundaries of friendship in adventure after adventure, they’re aided and abetted by a Vespa LXV 150.  On-screen, the Vespa is a fun and fuel efficient friend.  In the real world, every Vespa is also a great companion for more serious pursuits, such as combating traffic congestion, energy consumption and harmful carbon dioxide emissions.


"I Love You Man"
"I Love You Man"


Leading up to the movie’s opening on March 20, fans have the opportunity to win the Vespa LXV 150 that was used by Segel in the movie, by entering the “I Love You, Man – How Far Would You Go For Your Bro Comment Contest” on MySpace.  Long-suffering friends are invited to submit their favorite example of just what length they went to for a pal by March 20.  The best tale of woe will qualify to win the Vespa.  In addition, Paramount Pictures created an exclusive poster featuring the Vespa LXV for fans to download from the Vespa website.


Whether traveling solo, with a best friend or a significant other, consumers will be hard-pressed to find a better partner than a Vespa.  Combining stylish Italian form with premium quality and function, Vespas get up to 100 miles per gallon and save owners an average of $6000 per year versus driving a mid-size sedan.  Add a twist-n-go automatic transmission and the ability to park a Vespa in the smallest of spaces and it’s the most accommodating friend you’ll ever have.  For more information visit www.VespaUSA.com.


About The Piaggio Group:


With about 7,000 employees, an annual production of more than 680,700 vehicles in 2007, 5 R&D centers, 7 production facilities in Europe and Asia, and operations in over 50 countries, the Piaggio Group has a consolidated leadership in the European 2 wheeler market.  Its production includes scooters, motorcycles and mopeds in the 50cc to 1,200 cc displacement range, marketed under the Piaggio, Vespa, Gilera, Derbi, Aprilia, Scarabeo and Moto Guzzi brands.


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