The latest spot from ESPN’s “It’s Not Crazy, It’s Sports” campaign celebrates the connection of NASCAR fans to the car number of their favorite drivers.
In the spot, Jeff Gordon fans incorporate his number 24 into their everyday lives, in decorations and license plates and even in a child’s mashed potatoes. The commercial features the theme song from the classic racing movie “Six Pack” and was created by Wieden+Kennedy New York.
The spot debuts on ESPN networks on Friday, July 1, and is the 13th in ESPN’s ongoing “It’s Not Crazy, It’s Sports” campaign, which launched in 2010.
ESPN’s live telecasts of the final 17 NASCAR Sprint Cup Series races of the season begin with the Brickyard 400 at Indianapolis Motor Speedway on Sunday, July 31, at 1 p.m. ET.
Visit http://www.espnmediazone.com for ESPN’s latest releases, schedules and other news, plus photos, video and audio clips and more.
About NASCAR on ESPN:
ESPN produces comprehensive, multi-platform coverage featuring telecasts of the final 17 NASCAR Sprint Cup races, including the 10-race “Chase for the NASCAR Sprint Cup. Additionally, ESPN2 is the television home of the NASCAR Nationwide Series. ESPN’s NASCAR coverage extends to ESPN.com, SportsCenter, ESPN the Magazine, ESPN Classic, ESPNEWS, ESPN Deportes, ESPN Radio and ESPN International, among other ESPN platforms. ESPN aired 262 NASCAR Cup Races over a 20-year period starting in 1981 and returned to NASCAR coverage in 2007. The network’s award-winning, live flag-to-flag coverage on ESPN has been honored with 19 Sports Emmy Awards, as well as many industry honors. It is widely credited for helping to popularize the sport nationwide.