BREAST CANCER ORGANIZATIONS AND VESPA USA ZOOM TOWARD NEW PINK VESPA

BREAST CANCER ORGANIZATIONS AND VESPA USA ZOOM TOWARD NEW PINK VESPA
FUND-RAISING MILESTONES
   
NEW YORK, Oct. 14, 2009 – As National Breast Cancer Awareness Month nears
the midway point, several nonprofit agencies participating in Vespa USA’s
Pink fund-raising program are reaching – and reaching for – impressive new
milestones.  The newest initiative underway is
http://www.armyofwomen.org/Pink_Vespa_Contest from the Love/Avon Army of Women, a
program of the Dr. Susan Love Research Foundation, whose goal is to
encourage members to recruit one million women to take part in breast cancer
research.  The top five individuals who recruit the most new members for the
Army of Women will be entered into a drawing to win a pink Vespa LX 50.
Others, like Young Survival Coalition (YSC), are just a few paces away from
reaching their target of recruiting 10,000 fans on their Facebook fan page
http://www.facebook.com/youngsurvivalcoalition.

Vespa USA is working with a number of women’s organizations as part of
Lifetime Networks’ 15th annual National Breast Cancer Awareness Month
campaign, “Stop Breast Cancer for Life: The Power of 15.” Each agency
received a donated pink Vespa LX 50 to help raise funds for their unique
missions – from research and education to peer and resource support.
Consumers who want to help support these causes are invited to check out all
the current Pink Vespa initiatives at http://www.vespausa.com.
     
PURSUING THE CURE: MILES TO GO BEFORE WE SLEEP

Large or small, professionally organized or grassroots; it is these
nonprofit organizations that have put the national spotlight on breast
cancer and garnered strong public and corporate support to fight the
disease; by providing patients and affected families with important tools
and resources.  There is still much work to be done, and Vespa USA invites
everyone to support these or any of the great ongoing efforts by individuals
and companies alike.

Now through Nov. 23, 2009, the Army of Women is adding a special incentive
to those helping the organization reach its goal of one million members.
The top five registered member recruiters will be entered into a drawing and
will have a chance to win a limited edition pink Vespa LX 50 by recruiting
the most new members during the specified dates.  Official details for the
contest can be found at http://www.armyofwomen.com. The winner also agrees to
extend the reach of this campaign by using the pink Vespa to promote the
Army of Women and documenting their recruitment journey through a blog on
the Army of Women Web site.

Young Survival Coalition (YSC), an organization focused on women under 40
affected by breast cancer, is inviting supporters to become fans on their
Facebook page.  With a goal of recruiting 10,000 Facebook fans – currently
their page has more than 9,000 – the YSC is rapidly approaching the finish
line.  Anyone who becomes a fan prior to Nov. 16, 2009, will be eligible to
win the pink Vespa LX 50.

Vespa fans also have a chance to support breast cancer awareness by bidding
and ultimately donating their purchase price to one of a number of online
auctions.  Several auctions are ending soon, such as the Breast Cancer
Research Foundation’s (www.bcrfcure.org) online auction through
charitybuzz.com – which ends Oct. 22, 2009.

Cup With Love (www.cupwithlove.org), an organization providing emotional
support to anyone impacted by cancer; and Nueva Vida (www.nueva-vida.org),
an organization that informs, supports and empowers Latinas whose lives are
affected by cancer; are also raffling off a pink Vespa through their
respective Web sites during October.

The Vespa Pink Campaign invites all current and future scooter fans to
actively participate in one or all the Breast Cancer Awareness Month
programs. Agencies adding a pink Vespa to their October fund-raising
initiatives include: Breast Cancer Network of Strength, The Breast Cancer
Research Foundation, Breastcancer.org, Bright Pink, Cup With Love, Dr. Susan
Love Research Foundation, The Greater New York City Affiliate of Susan G.
Komen for the Cure, My Vision Foundation, Nueva Vida, Prevent Cancer
Foundation, SHARE and Young Survival Coalition. For more information on all
of the participating breast cancer organization programs, visit
http://www.vespausa.com and learn how to support unique breast cancer fundraising
efforts around the country.

Breast cancer affects everyone.  This year alone, 192,370 new cases of
invasive breast cancer will be diagnosed among women in the United States.
It is the leading cause of cancer death in women ages 15 to 54, and nearly
half of all Vespa riders are women.  A woman is diagnosed with breast cancer
every three minutes and the disease claims a life every 13 minutes. These
women are mothers, sisters and wives – but breast cancer also directly
touches men.  Every year almost 2,000 men are diagnosed with breast cancer
and 440 will die.

ABOUT VESPA USA:

Vespa USA is a division of Piaggio Group USA. Established in 1884, by
Rinaldo Piaggio, in the industrial town of Pontedera in Tuscany, Italy – a
province of Pisa; the Piaggio Group is one of the world’s top manufacturers
of two-wheeled vehicles.  With more than 7,000 employees, an annual
production of more than 650,000 vehicles in 2008, five R&D centers, seven
production facilities in Europe and Asia, and operations in more than 50
countries – the Piaggio Group has a consolidated leadership in the European
two-wheeler market.  The company produces scooters, motorcycles and mopeds
in the 50cc to 1,200 cc displacement range, marketed under the Piaggio,
Vespa, Gilera, Derbi, Aprilia, Scarabeo and Moto Guzzi brands.  Piaggio also
manufactures three- and four-wheel light transportation vehicles for the
Ape, Porter and Quargo ranges. For more information about Vespa USA visit
http://www.vespausa.com. Get social with Vespa USA by following the latest news and
events on Twitter at http://www.twitter.com/vespausa or becoming a fan on Facebook
at http://www.facebook.com/vespausa

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