J.D. Power and Associates to Release Results of
2008 Motorcycle Escaped Shopper Study on December 10 and
Motorcycle Competitive Information Study on December 17
J.D. Power and Associates will release the results of its 2008 Motorcycle Escaped Shopper Study on Wednesday, December 10 and its Motorcycle Competitive Information Study the following Wednesday, December 17. Both studies will be released at 9 a.m. ET.
The inaugural Motorcycle Escaped Shopper Study analyzes the reasons consumers consider a particular motorcycle brand but ultimately purchase a different brand.
Now in its 11th year, the Motorcycle Competitive Information Study measures owner satisfaction with new motorcycles by examining five major components of the overall ownership experience: product; quality; cost of ownership; sales; and service.
Members of the J.D. Power and Associates Motorsports Practice, will be available for interviews to discuss study findings after 9 a.m. E.T./6 a.m. P.T. To schedule an interview, please call: