Piaggio Takes Students to School

Piaggio Invites College-Bound Students to Skimp on Gas, Not Books

Cruise the campus on fuel-efficient Piaggio Fly 50 or 150, get free gas and
gear carrier

NEW YORK, August 5, 2008 – College students who purchase a new Piaggio Fly
50 or 150 scooter get one of the most fun, fuel-efficient and low-emission
rides around.  And, through October 15, 2008, they’ll also enjoy several
free trips to the gas pump and plenty of storage to haul a laptop and book
bag, courtesy of a free $50 gas card and top case offer from Italian scooter
manufacturer Piaggio.

Fifty dollars worth of free gas means hundreds of miles of carefree travel
on the gas pump-shy Piaggio Fly motorscooters, which can get more than 70
mpg.  That adds up to a whole semester’s worth of transportation before most
students will have to dip into their fuel budget.  Equally valuable is the
free color-matched, 8-gallon top box.  The cargo carrier allows easy and
secure storage of everyday campus and riding essentials.

The special offer is available at participating U.S. Piaggio and Vespa
dealers.  To take advantage of the savings, students must present their
valid 2008 college or university photo identification.  The purchase must be
completed by October 15, 2008. 

Piaggio Fly:  A Back to Campus Essential

A Piaggio Fly scooter isn’t just easy on strained student wallets, it is
exceptionally easy to ride and own, even for two-wheel novices.  Like all
Piaggio scooters, the Fly’s simple ‘twist and go’ automatic throttle ensures
that most anyone can learn how to ride with the flick of the wrist.  The
upright riding position and low seat height provide great stability and
nimble maneuverability.  In addition to its small carbon footprint, the
Fly’s compact physical size also makes it easy to park in even the tightest
spaces – for every large SUV parking space, seven scooters can find a
comfortable home.  Roomy under-seat storage is large enough to accommodate
essentials, such as a helmet. 

The Fly also scores an “A” for its modern Italian styling, quality
craftsmanship and advanced technology. Every Fly comes standard with a
reliable, low-emission four-stroke engine, a sturdy steel frame design and a
powerful braking system.  A wide range of safety and stability features,
such as large 12-inch heels, ensure that riders can enjoy their
fuel-efficient miles with complete confidence and control.

The Piaggio Fly 50 and Fly 150 are available at authorized U.S. Piaggio and
Vespa dealers for a low Manufacturer’s Suggested Retail Price (MSRP) of
$1,899 and $2,899 respectively.   Available colors are Optic White, Midnight
Blue and Excalibur Gray.  For more information on the Fly as well as the
complete Piaggio line of scooters, visit http://www.piaggiousa.com.

About The Piaggio Group:
Established in 1884 by Rinaldo Piaggio and based in Pontedera (Pisa, Italy),
the Piaggio Group is one of the world’s top manufacturers of two-wheel motor
vehicles.  With over 7,000 employees, an annual production of more than
708,000 vehicles in 2007, 5 R&D centers, 7 production facilities in Europe
and Asia, and operations in over 50 countries, the Piaggio Group has a
consolidated leadership in the European two-wheeler market. 

The company produces scooters, motorcycles and mopeds in the 50cc to 1,200
cc displacement range, marketed under the Piaggio, Vespa, Gilera, Derbi,
Aprilia, Scarabeo and Moto Guzzi brands.  The Group also manufactures three-
and four-wheel light transportation vehicles for the Ape, Porter and Quargo


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